Applus Laboratories selects Microsoft Dynamics 365 Marketing for Marketing Automation
In 2023, Applus Laboratories, a Spain based Life Sciences organization with 1800 employees and revenues of $450M selected Microsoft Dynamics 365 Marketing for Marketing Automation while displacing Legacy, and integrating with the existing systems being used.
| Customer | Vendor | Old Product | New Product | Category | Market | Users | VAR/SI | When | Live | Applus Laboratories | Microsoft | Legacy | Microsoft Dynamics 365 Marketing | Marketing Automation | CRM | n/a | n/a | 2023 | 2023 |
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FAQ - Applus Laboratories selects Microsoft Dynamics 365 Marketing for (Marketing Automation)
In 2023, Applus Laboratories selected Microsoft Dynamics 365 Marketing for Marketing Automation to modernize their CRM operations and improve scalability, visibility, and control.
The Microsoft Dynamics 365 Marketing deployment replaces Legacy and integrates with existing systems to streamline processes, reporting, and compliance across CRM.
Applus Laboratories is a Life Sciences organization in Spain, with approximately 1800 employees and $450M in annual revenue.
Applus Laboratories has initiated the Microsoft Dynamics 365 Marketing implementation with an expected go-live in 2023, supporting its modernization of Marketing Automation processes.
Applus Laboratories has not disclosed the SI for the Microsoft Dynamics 365 Marketing implementation.
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