Bajaj Allianz Life Insurance selects Adobe Analytics Cloud for Marketing Analytics

In 2022, Bajaj Allianz Life Insurance, a India based Insurance organization with 11000 employees and revenues of $3.0B selected Adobe Analytics Cloud for Marketing Analytics while displacing Legacy, and integrating with the existing systems being used.

Customer	Vendor	Old Product	New Product	Category	Market	Users	VAR/SI	When	Live
Bajaj Allianz Life Insurance	Adobe Systems	Legacy	Adobe Analytics Cloud	Marketing Analytics	CRM	n/a	n/a	2022	2022

Discover the latest software purchases and digital transformation initiatives being undertaken by Bajaj Allianz Life Insurance and its business and technology executives by accessing the entire Bajaj Allianz Life Insurance and its business and technology executives by becoming a Premium Subscriber. On a continuous basis, our research team identifies and updates the on-prem and cloud applications that are being used by Bajaj Allianz Life Insurance employees from publicly available data (Press Releases, Customer References, Case Studies, Success Stories, Testimonials, RFP, RFI, etc.) as well as proprietary sources, and incorporate them into the customer profile.