BBC News selects Salesforce Marketing Cloud for Marketing Automation

In 2020, BBC News, a United Kingdom based Media organization with 3500 employees and revenues of $900M selected Salesforce Marketing Cloud for Marketing Automation while displacing Legacy, and integrating with the existing systems being used.

Customer	Vendor	Old Product	New Product	Category	Market	Users	VAR/SI	When	Live
BBC News	Salesforce	Legacy	Salesforce Marketing Cloud	Marketing Automation	CRM	n/a	n/a	2020	2020

Discover the latest software purchases and digital transformation initiatives being undertaken by BBC News and its business and technology executives by accessing the entire BBC News and its business and technology executives by becoming a Premium Subscriber. On a continuous basis, our research team identifies and updates the on-prem and cloud applications that are being used by BBC News employees from publicly available data (Press Releases, Customer References, Case Studies, Success Stories, Testimonials, RFP, RFI, etc.) as well as proprietary sources, and incorporate them into the customer profile.