BBC News selects Salesforce Marketing Cloud for Marketing Automation
In 2020, BBC News, a United Kingdom based Media organization with 3500 employees and revenues of $900M selected Salesforce Marketing Cloud for Marketing Automation while displacing Legacy, and integrating with the existing systems being used.
| Customer | Vendor | Old Product | New Product | Category | Market | Users | VAR/SI | When | Live | BBC News | Salesforce | Legacy | Salesforce Marketing Cloud | Marketing Automation | CRM | n/a | n/a | 2020 | 2020 |
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Don't miss the entire: BBC News Technographics profile
FAQ - BBC News selects Salesforce Marketing Cloud for (Marketing Automation)
In 2020, BBC News selected Salesforce Marketing Cloud for Marketing Automation to modernize their CRM operations and improve scalability, visibility, and control.
The Salesforce Marketing Cloud deployment replaces Legacy and integrates with existing systems to streamline processes, reporting, and compliance across CRM.
BBC News is a Media organization in United Kingdom, with approximately 3500 employees and $900M in annual revenue.
BBC News has initiated the Salesforce Marketing Cloud implementation with an expected go-live in 2020, supporting its modernization of Marketing Automation processes.
BBC News has not disclosed the SI for the Salesforce Marketing Cloud implementation.
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