Bendigo and Adelaide Bank selects Adobe Marketo for Marketing Automation

In 2016, Bendigo and Adelaide Bank, a Australia based Banking and Financial Services organization with 4777 employees and revenues of $1.4B selected Adobe Marketo for Marketing Automation while displacing Legacy, and integrating with the existing systems being used.

Customer	Vendor	Old Product	New Product	Category	Market	Users	VAR/SI	When	Live
Bendigo and Adelaide Bank	Adobe Systems	Legacy	Adobe Marketo	Marketing Automation	CRM	n/a	n/a	2016	2016

Discover the latest software purchases and digital transformation initiatives being undertaken by Bendigo and Adelaide Bank and its business and technology executives by accessing the entire Bendigo and Adelaide Bank and its business and technology executives by becoming a Premium Subscriber. On a continuous basis, our research team identifies and updates the on-prem and cloud applications that are being used by Bendigo and Adelaide Bank employees from publicly available data (Press Releases, Customer References, Case Studies, Success Stories, Testimonials, RFP, RFI, etc.) as well as proprietary sources, and incorporate them into the customer profile.