BMC Software selects Spotify Ad Analytics for Marketing Analytics

In 2020, BMC Software, a United States based Professional Services organization with 6500 employees and revenues of $2.6B selected Spotify Ad Analytics for Marketing Analytics while displacing Legacy, and integrating with the existing systems being used.

Customer	Vendor	Old Product	New Product	Category	Market	Users	VAR/SI	When	Live
BMC Software	Spotify	Legacy	Spotify Ad Analytics	Marketing Analytics	CRM	n/a	n/a	2020	2020

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