Columbia Sportswear Canada selects Adobe Target Standard for Marketing Analytics

In 2016, Columbia Sportswear Canada, a Canada based Retail organization with 570 employees and revenues of $257M selected Adobe Target Standard for Marketing Analytics while displacing Legacy, and integrating with the existing systems being used.

Customer	Vendor	Old Product	New Product	Category	Market	Users	VAR/SI	When	Live
Columbia Sportswear Canada	Adobe Systems	Legacy	Adobe Target Standard	Marketing Analytics	CRM	n/a	n/a	2016	2016

Discover the latest software purchases and digital transformation initiatives being undertaken by Columbia Sportswear Canada and its business and technology executives by accessing the entire Columbia Sportswear Canada and its business and technology executives by becoming a Premium Subscriber. On a continuous basis, our research team identifies and updates the on-prem and cloud applications that are being used by Columbia Sportswear Canada employees from publicly available data (Press Releases, Customer References, Case Studies, Success Stories, Testimonials, RFP, RFI, etc.) as well as proprietary sources, and incorporate them into the customer profile.