Companhia Thermas Do Rio Quente selects Lotame DMP for Data Management Platform
In 2019, Companhia Thermas Do Rio Quente, a Brazil based Leisure and Hospitality organization with 1650 employees and revenues of $500M selected Lotame DMP for Data Management Platform while displacing Legacy, and integrating with the existing systems being used.
| Customer | Vendor | Old Product | New Product | Category | Market | Users | VAR/SI | When | Live | Companhia Thermas Do Rio Quente | Lotame | Legacy | Lotame DMP | Data Management Platform | CRM | n/a | n/a | 2019 | 2019 |
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FAQ - Companhia Thermas Do Rio Quente selects Lotame DMP for (Data Management Platform)
In 2019, Companhia Thermas Do Rio Quente selected Lotame DMP for Data Management Platform to modernize their CRM operations and improve scalability, visibility, and control.
The Lotame DMP deployment replaces Legacy and integrates with existing systems to streamline processes, reporting, and compliance across CRM.
Companhia Thermas Do Rio Quente is a Leisure and Hospitality organization in Brazil, with approximately 1650 employees and $500M in annual revenue.
Companhia Thermas Do Rio Quente has initiated the Lotame DMP implementation with an expected go-live in 2019, supporting its modernization of Data Management Platform processes.
Companhia Thermas Do Rio Quente has not disclosed the SI for the Lotame DMP implementation.
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