Diageo Hungary selects OpenAI GPT-4 for Generative AI Platforms

In 2025, Diageo Hungary, a Hungary based Consumer Packaged Goods organization with 1500 employees and revenues of $180M selected OpenAI GPT-4 for Generative AI Platforms while displacing Legacy, and integrating with the existing systems being used.

Customer	Vendor	Old Product	New Product	Category	Market	Users	VAR/SI	When	Live
Diageo Hungary	OpenAI	Legacy	OpenAI GPT-4	Generative AI Platforms	AI Development	n/a	n/a	2025	2025

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