DIRECTV Advertising selects The Trade Desk for Digital Advertising Platform
In 2022, DIRECTV Advertising, a United States based Media organization with 120 employees and revenues of $120M selected The Trade Desk for Digital Advertising Platform while displacing Legacy, and integrating with the existing systems being used.
| Customer | Vendor | Old Product | New Product | Category | Market | Users | VAR/SI | When | Live | DIRECTV Advertising | The Trade Desk | Legacy | The Trade Desk | Digital Advertising Platform | CRM | n/a | n/a | 2022 | 2022 |
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FAQ - DIRECTV Advertising selects The Trade Desk for (Digital Advertising Platform)
In 2022, DIRECTV Advertising selected The Trade Desk for Digital Advertising Platform to modernize their CRM operations and improve scalability, visibility, and control.
The The Trade Desk deployment replaces Legacy and integrates with existing systems to streamline processes, reporting, and compliance across CRM.
DIRECTV Advertising is a Media organization in United States, with approximately 120 employees and $120M in annual revenue.
DIRECTV Advertising has initiated the The Trade Desk implementation with an expected go-live in 2022, supporting its modernization of Digital Advertising Platform processes.
DIRECTV Advertising has not disclosed the SI for the The Trade Desk implementation.
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