Experian US selects Nielsen Marketing Cloud for Marketing Analytics

In 2022, Experian US, a United States based Professional Services organization with 16000 employees and revenues of $4.1B selected Nielsen Marketing Cloud for Marketing Analytics while displacing Legacy, and integrating with the existing systems being used.

Customer	Vendor	Old Product	New Product	Category	Market	Users	VAR/SI	When	Live
Experian US	The Nielsen Company	Legacy	Nielsen Marketing Cloud	Marketing Analytics	CRM	n/a	n/a	2022	2022

Discover the latest software purchases and digital transformation initiatives being undertaken by Experian US and its business and technology executives by accessing the entire Experian US and its business and technology executives by becoming a Premium Subscriber. On a continuous basis, our research team identifies and updates the on-prem and cloud applications that are being used by Experian US employees from publicly available data (Press Releases, Customer References, Case Studies, Success Stories, Testimonials, RFP, RFI, etc.) as well as proprietary sources, and incorporate them into the customer profile.