Farrell Backlund Insurance selects Hotjar for Customer Experience

In 2020, Farrell Backlund Insurance, a United States based Banking and Financial Services organization with 200 employees and revenues of $24M selected Hotjar for Customer Experience while displacing Legacy, and integrating with the existing systems being used.

Customer	Vendor	Old Product	New Product	Category	Market	Users	VAR/SI	When	Live
Farrell Backlund Insurance	Hotjar	Legacy	Hotjar	Customer Experience	CRM	n/a	n/a	2020	2020

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