GSK France selects Pipedrive Mailigen for Marketing Automation

In 2022, GSK France, a France based Life Sciences organization with 3500 employees and revenues of $700M selected Pipedrive Mailigen for Marketing Automation while displacing Legacy, and integrating with the existing systems being used.

Customer Vendor Old Product New Product Category Market Users VAR/SI When Live
GSK France Pipedrive Legacy Pipedrive Mailigen Marketing Automation CRM n/a n/a 2022 2022
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FAQ - GSK France selects Pipedrive Mailigen for (Marketing Automation)

In 2022, GSK France selected Pipedrive Mailigen for Marketing Automation to modernize their CRM operations and improve scalability, visibility, and control.

The Pipedrive Mailigen deployment replaces Legacy and integrates with existing systems to streamline processes, reporting, and compliance across CRM.

GSK France is a Life Sciences organization in France, with approximately 3500 employees and $700M in annual revenue.

GSK France has initiated the Pipedrive Mailigen implementation with an expected go-live in 2022, supporting its modernization of Marketing Automation processes.

GSK France has not disclosed the SI for the Pipedrive Mailigen implementation.

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