Henkel Auto selects Oracle BlueKai for Data Management Platform
In 2023, Henkel Auto, a United States based Automotive organization with 180 employees and revenues of $45M selected Oracle BlueKai for Data Management Platform while displacing Legacy, and integrating with the existing systems being used.
| Customer | Vendor | Old Product | New Product | Category | Market | Users | VAR/SI | When | Live | Henkel Auto | Oracle | Legacy | Oracle BlueKai | Data Management Platform | CRM | n/a | n/a | 2023 | 2023 |
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