Honda Racing selects Lotame DMP for Data Management Platform

In 2018, Honda Racing, a Japan based Manufacturing organization with 20 employees and revenues of $2M selected Lotame DMP for Data Management Platform while displacing Legacy, and integrating with the existing systems being used.

Customer	Vendor	Old Product	New Product	Category	Market	Users	VAR/SI	When	Live
Honda Racing	Lotame	Legacy	Lotame DMP	Data Management Platform	CRM	n/a	n/a	2018	2018

Discover the latest software purchases and digital transformation initiatives being undertaken by Honda Racing and its business and technology executives by accessing the entire Honda Racing and its business and technology executives by becoming a Premium Subscriber. On a continuous basis, our research team identifies and updates the on-prem and cloud applications that are being used by Honda Racing employees from publicly available data (Press Releases, Customer References, Case Studies, Success Stories, Testimonials, RFP, RFI, etc.) as well as proprietary sources, and incorporate them into the customer profile.