IBM Italia selects Adobe Audience Manager for Data Management Platform

In 2023, IBM Italia, a Italy based Professional Services organization with 7000 employees and revenues of $1.8B selected Adobe Audience Manager for Data Management Platform while displacing Legacy, and integrating with the existing systems being used.

Customer	Vendor	Old Product	New Product	Category	Market	Users	VAR/SI	When	Live
IBM Italia	Adobe Systems	Legacy	Adobe Audience Manager	Data Management Platform	CRM	n/a	n/a	2023	2023

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