IBM Italia selects Optimizely Intelligence Cloud for Marketing Analytics

In 2016, IBM Italia, a Italy based Professional Services organization with 7000 employees and revenues of $1.8B selected Optimizely Intelligence Cloud for Marketing Analytics while displacing Legacy, and integrating with the existing systems being used.

Customer Vendor Old Product New Product Category Market Users VAR/SI When Live
IBM Italia Optimizely Legacy Optimizely Intelligence Cloud Marketing Analytics CRM n/a n/a 2016 2016
Discover the latest software purchases and digital transformation initiatives being undertaken by IBM Italia and its business and technology executives by accessing the entire IBM Italia and its business and technology executives by becoming a Premium Subscriber. On a continuous basis, our research team identifies and updates the on-prem and cloud applications that are being used by IBM Italia employees from publicly available data (Press Releases, Customer References, Case Studies, Success Stories, Testimonials, RFP, RFI, etc.) as well as proprietary sources, and incorporate them into the customer profile.

Don't miss the entire: IBM Italia Technographics profile