LG Electronics Australia selects Salesforce Audience Studio for Data Management Platform

In 2016, LG Electronics Australia, a Australia based Retail organization with 350 employees and revenues of $60M selected Salesforce Audience Studio for Data Management Platform while displacing Legacy, and integrating with the existing systems being used.

Customer	Vendor	Old Product	New Product	Category	Market	Users	VAR/SI	When	Live
LG Electronics Australia	Salesforce	Legacy	Salesforce Audience Studio	Data Management Platform	CRM	n/a	n/a	2016	2016

Discover the latest software purchases and digital transformation initiatives being undertaken by LG Electronics Australia and its business and technology executives by accessing the entire LG Electronics Australia and its business and technology executives by becoming a Premium Subscriber. On a continuous basis, our research team identifies and updates the on-prem and cloud applications that are being used by LG Electronics Australia employees from publicly available data (Press Releases, Customer References, Case Studies, Success Stories, Testimonials, RFP, RFI, etc.) as well as proprietary sources, and incorporate them into the customer profile.