Lilit Cosmetics selects ActiveTrail for Marketing Automation

In 2017, Lilit Cosmetics, a Israel based Consumer Packaged Goods organization with 700 employees and revenues of $150M selected ActiveTrail for Marketing Automation while displacing Legacy, and integrating with the existing systems being used.

Customer Vendor Old Product New Product Category Market Users VAR/SI When Live
Lilit Cosmetics ActiveTrail Legacy ActiveTrail Marketing Automation CRM n/a n/a 2017 2017
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FAQ - Lilit Cosmetics selects ActiveTrail for (Marketing Automation)

In 2017, Lilit Cosmetics selected ActiveTrail for Marketing Automation to modernize their CRM operations and improve scalability, visibility, and control.

The ActiveTrail deployment replaces Legacy and integrates with existing systems to streamline processes, reporting, and compliance across CRM.

Lilit Cosmetics is a Consumer Packaged Goods organization in Israel, with approximately 700 employees and $150M in annual revenue.

Lilit Cosmetics has initiated the ActiveTrail implementation with an expected go-live in 2017, supporting its modernization of Marketing Automation processes.

Lilit Cosmetics has not disclosed the SI for the ActiveTrail implementation.

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