Mahindra First Choice Wheels selects Salesforce Audience Studio for Data Management Platform

In 2019, Mahindra First Choice Wheels, a India based Automotive organization with 12816 employees and revenues of $3.2B selected Salesforce Audience Studio for Data Management Platform while displacing Legacy, and integrating with the existing systems being used.

Customer	Vendor	Old Product	New Product	Category	Market	Users	VAR/SI	When	Live
Mahindra First Choice Wheels	Salesforce	Legacy	Salesforce Audience Studio	Data Management Platform	CRM	n/a	n/a	2019	2019

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