Merrill Lynch UK selects Adobe Audience Manager for Data Management Platform

In 2018, Merrill Lynch UK, a United Kingdom based Banking and Financial Services organization with 6500 employees and revenues of $1.6B selected Adobe Audience Manager for Data Management Platform while displacing Legacy, and integrating with the existing systems being used.

Customer Vendor Old Product New Product Category Market Users VAR/SI When Live
Merrill Lynch UK Adobe Systems Legacy Adobe Audience Manager Data Management Platform CRM n/a n/a 2018 2018
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