Mobalpa France selects Xandr Invest (ex AppNexus DSP) for Digital Advertising Platform
In 2014, Mobalpa France, a France based Retail organization with 2000 employees and revenues of $473M selected Xandr Invest (ex AppNexus DSP) for Digital Advertising Platform while displacing Legacy, and integrating with the existing systems being used.
| Customer | Vendor | Old Product | New Product | Category | Market | Users | VAR/SI | When | Live | Mobalpa France | Microsoft | Legacy | Xandr Invest (ex AppNexus DSP) | Digital Advertising Platform | CRM | n/a | n/a | 2014 | 2014 |
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FAQ - Mobalpa France selects Xandr Invest (ex AppNexus DSP) for (Digital Advertising Platform)
In 2014, Mobalpa France selected Xandr Invest (ex AppNexus DSP) for Digital Advertising Platform to modernize their CRM operations and improve scalability, visibility, and control.
The Xandr Invest (ex AppNexus DSP) deployment replaces Legacy and integrates with existing systems to streamline processes, reporting, and compliance across CRM.
Mobalpa France is a Retail organization in France, with approximately 2000 employees and $473M in annual revenue.
Mobalpa France has initiated the Xandr Invest (ex AppNexus DSP) implementation with an expected go-live in 2014, supporting its modernization of Digital Advertising Platform processes.
Mobalpa France has not disclosed the SI for the Xandr Invest (ex AppNexus DSP) implementation.
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