OurPlay selects Google Tag Manager for Tag Management
In 2019, OurPlay, a China based Communications organization with 18 employees and revenues of $3M selected Google Tag Manager for Tag Management while displacing Legacy, and integrating with the existing systems being used.
| Customer | Vendor | Old Product | New Product | Category | Market | Users | VAR/SI | When | Live | OurPlay | Legacy | Google Tag Manager | Tag Management | CRM | n/a | n/a | 2019 | 2019 |
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FAQ - OurPlay selects Google Tag Manager for (Tag Management)
In 2019, OurPlay selected Google Tag Manager for Tag Management to modernize their CRM operations and improve scalability, visibility, and control.
The Google Tag Manager deployment replaces Legacy and integrates with existing systems to streamline processes, reporting, and compliance across CRM.
OurPlay is a Communications organization in China, with approximately 18 employees and $3M in annual revenue.
OurPlay has initiated the Google Tag Manager implementation with an expected go-live in 2019, supporting its modernization of Tag Management processes.
OurPlay has not disclosed the SI for the Google Tag Manager implementation.
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