Primal Source News selects Xandr Invest (ex AppNexus DSP) for Digital Advertising Platform

In 2017, Primal Source News, a United States based Healthcare organization with 10 employees and revenues of $1M selected Xandr Invest (ex AppNexus DSP) for Digital Advertising Platform while displacing Legacy, and integrating with the existing systems being used.

Customer	Vendor	Old Product	New Product	Category	Market	Users	VAR/SI	When	Live
Primal Source News	Microsoft	Legacy	Xandr Invest (ex AppNexus DSP)	Digital Advertising Platform	CRM	n/a	n/a	2017	2017

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