Procter & Gamble Romania selects Salesforce Marketing Cloud for Marketing Automation

In 2016, Procter & Gamble Romania, a Romania based Consumer Packaged Goods organization with 1300 employees and revenues of $160M selected Salesforce Marketing Cloud for Marketing Automation while displacing Legacy, and integrating with the existing systems being used.

Customer	Vendor	Old Product	New Product	Category	Market	Users	VAR/SI	When	Live
Procter & Gamble Romania	Salesforce	Legacy	Salesforce Marketing Cloud	Marketing Automation	CRM	n/a	n/a	2016	2016

Discover the latest software purchases and digital transformation initiatives being undertaken by Procter & Gamble Romania and its business and technology executives by accessing the entire Procter & Gamble Romania and its business and technology executives by becoming a Premium Subscriber. On a continuous basis, our research team identifies and updates the on-prem and cloud applications that are being used by Procter & Gamble Romania employees from publicly available data (Press Releases, Customer References, Case Studies, Success Stories, Testimonials, RFP, RFI, etc.) as well as proprietary sources, and incorporate them into the customer profile.