Prudential Financial selects Salesforce Marketing Cloud for Marketing Automation
In 2021, Prudential Financial, a United States based Banking and Financial Services organization with 10 employees and revenues of $1M selected Salesforce Marketing Cloud for Marketing Automation while displacing Legacy, and integrating with the existing systems being used.
| Customer | Vendor | Old Product | New Product | Category | Market | Users | VAR/SI | When | Live | Prudential Financial | Salesforce | Legacy | Salesforce Marketing Cloud | Marketing Automation | CRM | n/a | n/a | 2021 | 2021 |
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FAQ - Prudential Financial selects Salesforce Marketing Cloud for (Marketing Automation)
In 2021, Prudential Financial selected Salesforce Marketing Cloud for Marketing Automation to modernize their CRM operations and improve scalability, visibility, and control.
The Salesforce Marketing Cloud deployment replaces Legacy and integrates with existing systems to streamline processes, reporting, and compliance across CRM.
Prudential Financial is a Banking and Financial Services organization in United States, with approximately 10 employees and $1M in annual revenue.
Prudential Financial has initiated the Salesforce Marketing Cloud implementation with an expected go-live in 2021, supporting its modernization of Marketing Automation processes.
Prudential Financial has not disclosed the SI for the Salesforce Marketing Cloud implementation.
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