Russ & Daughters selects Oracle BlueKai for Data Management Platform

In 2014, Russ & Daughters, a United States based Consumer Packaged Goods organization with 50 employees and revenues of $5M selected Oracle BlueKai for Data Management Platform while displacing Legacy, and integrating with the existing systems being used.

Customer	Vendor	Old Product	New Product	Category	Market	Users	VAR/SI	When	Live
Russ & Daughters	Oracle	Legacy	Oracle BlueKai	Data Management Platform	CRM	n/a	n/a	2014	2014

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