Smartwares Group selects Google Tag Manager for Tag Management

In 2017, Smartwares Group, a Netherlands based Distribution organization with 265 employees and revenues of $36M selected Google Tag Manager for Tag Management while displacing Legacy, and integrating with the existing systems being used.

Customer	Vendor	Old Product	New Product	Category	Market	Users	VAR/SI	When	Live
Smartwares Group	Google	Legacy	Google Tag Manager	Tag Management	CRM	n/a	n/a	2017	2017

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