The a2 Milk selects Nielsen Marketing Cloud for Marketing Analytics

In 2022, The a2 Milk, a United States based Consumer Packaged Goods organization with 100 employees and revenues of $10M selected Nielsen Marketing Cloud for Marketing Analytics while displacing Legacy, and integrating with the existing systems being used.

Customer	Vendor	Old Product	New Product	Category	Market	Users	VAR/SI	When	Live
The a2 Milk	The Nielsen Company	Legacy	Nielsen Marketing Cloud	Marketing Analytics	CRM	n/a	n/a	2022	2022

Discover the latest software purchases and digital transformation initiatives being undertaken by The a2 Milk and its business and technology executives by accessing the entire The a2 Milk and its business and technology executives by becoming a Premium Subscriber. On a continuous basis, our research team identifies and updates the on-prem and cloud applications that are being used by The a2 Milk employees from publicly available data (Press Releases, Customer References, Case Studies, Success Stories, Testimonials, RFP, RFI, etc.) as well as proprietary sources, and incorporate them into the customer profile.