The Athletic Connection, a Varsity Brands Company selects Hotjar for Customer Experience

In 2024, The Athletic Connection, a Varsity Brands Company, a United States based Retail organization with 10 employees and revenues of $1M selected Hotjar for Customer Experience while displacing Legacy, and integrating with the existing systems being used.

Customer	Vendor	Old Product	New Product	Category	Market	Users	VAR/SI	When	Live
The Athletic Connection, a Varsity Brands Company	Hotjar	Legacy	Hotjar	Customer Experience	CRM	n/a	n/a	2024	2024

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