Volkswagen of America selects Salesforce Marketing Cloud for Marketing Automation

In 2024, Volkswagen of America, a United States based Automotive organization with 8000 employees and revenues of $2.7B selected Salesforce Marketing Cloud for Marketing Automation while displacing Legacy, and integrating with the existing systems being used.

Customer	Vendor	Old Product	New Product	Category	Market	Users	VAR/SI	When	Live
Volkswagen of America	Salesforce	Legacy	Salesforce Marketing Cloud	Marketing Automation	CRM	n/a	n/a	2024	2024

Discover the latest software purchases and digital transformation initiatives being undertaken by Volkswagen of America and its business and technology executives by accessing the entire Volkswagen of America and its business and technology executives by becoming a Premium Subscriber. On a continuous basis, our research team identifies and updates the on-prem and cloud applications that are being used by Volkswagen of America employees from publicly available data (Press Releases, Customer References, Case Studies, Success Stories, Testimonials, RFP, RFI, etc.) as well as proprietary sources, and incorporate them into the customer profile.