AI Buyer Insights:

● Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

● Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

● MECCA Australia, a Microsoft Dynamics NAV customer evaluated SAP S/4HANA

● Hong Kong Polytechnic University (PolyU) , an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Coles Supermarkets, an Oracle Retek POS customer evaluated NCR Voyix Counterpoint

● TJX Companies, an Oracle E-Business Suite customer evaluated Workday Financial

● Washington State University, a Workday Time customer evaluated UKG Pro Timekeeping

● Albertsons, a Procurant One customer evaluated Oracle Procurement Cloud

● Synovus Bank, a Q2 Digital Banking customer evaluated Apiture Digital Banking

● Printpack, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Ahold Delhaize USA, an Oracle Retail Merchandising customer evaluated SAP Retail Management

● Zurich Insurance Group, a Guidewire ClaimCenter customer evaluated Duck Creek Claims

● City of Fresno, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● ASGC Group, an Oracle E-Business Suite customer evaluated Oracle Cloud ERP

● BDO Unibank, a Finastra Misys Opics customer evaluated ION IT2 Treasury

● Pacific Coast Producers, an Oracle JD Edwards EnterpriseOne customer evaluated SAP S/4HANA Cloud

● Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

● Michelin, an e2open customer evaluated Oracle Transportation Management

● City of Richmond, VA, an Oracle E-Business Suite customer evaluated Tyler Munis ERP

● Hendrick Automotive, an Oracle NetSuite Procurement customer evaluated Coupa Procurement

● Harvard University, an Oracle PeopleSoft HCM customer evaluated Oracle Cloud HCM

● JLG Industries, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Department Of Homeland Security, an Oracle E-Business Suite customer evaluated SAP S/4HANA Cloud

● Adelphi University, an ADP Enterprise eTIME customer evaluated Workday Time and Attendance

● Fluke Corporation, an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

● Southern Company, a Hitachi Ventyx FocalPoint customer evaluated AVEVA PI System

● First Citizens Bank, a Fiserv Signature Bank Platform customer evaluated FIS Core Banking

● Becker Industrie, a Microsoft Dynamics AX customer evaluated Microsoft Dynamics 365 F&O

● Marriott International, an Oracle PeopleSoft ERP customer evaluated Microsoft Dynamics 365 Business Central

● Habib Bank, an Finastra Misys FusionBanking Equation customer evaluated FIS Core Banking

● First Horizon Bank, an nCino Loan Origination customer evaluated FIS Commercial Loan Servicing

● Sunflower Bank, a Fiserv Signature Bank customer evaluated FIS Horizon

● Deutsche Rentenversicherung Bund, a SAP S/4 HANA HCM customer evaluated SAP SuccessFactors Employee Central

● California Polytechnic State University, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

● Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

● Ivy Tech Community College, a RNL ScaleFunder customer evaluated Virtuous CRM

● Florida State University, an Oracle PeopleSoft HCM customer evaluated Workday HCM

● Indiana University, an Oracle PeopleSoft Global Payroll customer evaluated Workday Payroll

● Travelers, an Exterro Zapproved ZDiscovery customer evaluated LexisNexis CounselLink

● Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

● Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

● MECCA Australia, a Microsoft Dynamics NAV customer evaluated SAP S/4HANA

● Hong Kong Polytechnic University (PolyU) , an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Coles Supermarkets, an Oracle Retek POS customer evaluated NCR Voyix Counterpoint

● TJX Companies, an Oracle E-Business Suite customer evaluated Workday Financial

● Washington State University, a Workday Time customer evaluated UKG Pro Timekeeping

● Albertsons, a Procurant One customer evaluated Oracle Procurement Cloud

● Synovus Bank, a Q2 Digital Banking customer evaluated Apiture Digital Banking

● Printpack, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Ahold Delhaize USA, an Oracle Retail Merchandising customer evaluated SAP Retail Management

● Zurich Insurance Group, a Guidewire ClaimCenter customer evaluated Duck Creek Claims

● City of Fresno, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● ASGC Group, an Oracle E-Business Suite customer evaluated Oracle Cloud ERP

● BDO Unibank, a Finastra Misys Opics customer evaluated ION IT2 Treasury

● Pacific Coast Producers, an Oracle JD Edwards EnterpriseOne customer evaluated SAP S/4HANA Cloud

● Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

● Michelin, an e2open customer evaluated Oracle Transportation Management

● City of Richmond, VA, an Oracle E-Business Suite customer evaluated Tyler Munis ERP

● Hendrick Automotive, an Oracle NetSuite Procurement customer evaluated Coupa Procurement

● Harvard University, an Oracle PeopleSoft HCM customer evaluated Oracle Cloud HCM

● JLG Industries, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Department Of Homeland Security, an Oracle E-Business Suite customer evaluated SAP S/4HANA Cloud

● Adelphi University, an ADP Enterprise eTIME customer evaluated Workday Time and Attendance

● Fluke Corporation, an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

● Southern Company, a Hitachi Ventyx FocalPoint customer evaluated AVEVA PI System

● First Citizens Bank, a Fiserv Signature Bank Platform customer evaluated FIS Core Banking

● Becker Industrie, a Microsoft Dynamics AX customer evaluated Microsoft Dynamics 365 F&O

● Marriott International, an Oracle PeopleSoft ERP customer evaluated Microsoft Dynamics 365 Business Central

● Habib Bank, an Finastra Misys FusionBanking Equation customer evaluated FIS Core Banking

● First Horizon Bank, an nCino Loan Origination customer evaluated FIS Commercial Loan Servicing

● Sunflower Bank, a Fiserv Signature Bank customer evaluated FIS Horizon

● Deutsche Rentenversicherung Bund, a SAP S/4 HANA HCM customer evaluated SAP SuccessFactors Employee Central

● California Polytechnic State University, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

● Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

● Ivy Tech Community College, a RNL ScaleFunder customer evaluated Virtuous CRM

● Florida State University, an Oracle PeopleSoft HCM customer evaluated Workday HCM

● Indiana University, an Oracle PeopleSoft Global Payroll customer evaluated Workday Payroll

● Travelers, an Exterro Zapproved ZDiscovery customer evaluated LexisNexis CounselLink

Top Marketing Automation Software Apps, Market Size and Forecast

Since 2010, our global team of researchers has been studying the patterns of the Marketing Automation software purchases by customers around the world, aggregating massive amounts of data points that form the basis of our Marketing Automation software market size and forecast assumptions and perhaps the rise and fall of certain Marketing Automation vendors.

Custom data cuts related to the Marketing Automation software market are available:
  • Top 10 Marketing Automation software vendors, market share, 2010-to-present, and five-year forecast
  • 2010-to-present Marketing Automation software market by revenue Type (on-prem vs cloud vs AI)
  • 2010-to-present Marketing Automation software market by customer size (revenue, employees, asset)
  • 2010-to-present Marketing Automation software market by industry (21 verticals)
  • 2010-to-present Marketing Automation software market by geography (city, state, country, region)
  • 2010-to-present Marketing Automation software market by channel (direct vs indirect)
  • 2010-to-present Marketing Automation software market by product market share

Some of the Marketing Automation apps that we have been tracking include: Intuit Mailchimp, Hubspot Marketing Automation, Salesforce Marketing Cloud, Adobe Marketing Cloud (ex Omniture), Salesforce Pardot, Constant Contact Email Marketing, SendinBlue, MailerLite, Klaviyo, ActiveCampaign, Adobe Marketo, Campaign Monitor Email Marketing, Shopify Email, Linkedin Bizo, Microsoft Dynamics 365 Marketing, Oracle Marketing Cloud (Eloqua), Epsilon PeopleCloud, Skai Market Intelligence, SharpSpring Marketing Automation, Oracle Netsuite Bronto Marketing Platform and many others.

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Logo Vendor Product Category Market Records
Intuit Intuit Mailchimp Marketing Automation CRM 117512
HubSpot Hubspot Marketing Automation Marketing Automation CRM 64445
Salesforce Salesforce Marketing Cloud Marketing Automation CRM 28005
Adobe Systems Adobe Marketing Cloud (ex Omniture) Marketing Automation CRM 24473
Salesforce Salesforce Pardot Marketing Automation CRM 19949
Constant Contact Constant Contact Email Marketing Marketing Automation CRM 17439
Brevo SendinBlue Marketing Automation CRM 16469
MailerLite MailerLite Marketing Automation CRM 13848
Klaviyo Klaviyo Marketing Automation CRM 12249
ActiveCampaign ActiveCampaign Marketing Automation CRM 12243
Showing 1 to 10 of 1182 entries

Buyer Intent: Companies Evaluating Marketing Automation Apps

ARTW Buyer Intent uncovers actionable customer signals, identifying software buyers actively evaluating Marketing Automation applications. Gain ongoing access to real-time prospects and uncover hidden opportunities. Companies Actively Evaluating Marketing Automation apps include:

  1. Addus Homecare, a United States based Healthcare organization with 5416 Employees
  2. Lazard, a United States based Banking and Financial Services company with 3319 Employees
  3. PT Primacom Interbuana, a Indonesia based Communications organization with 220 Employees
Logo Company Industry Employees Revenue Country Evaluated
Addus Homecare Healthcare 5416 $864M United States 2026-08-24
Lazard Banking and Financial Services 3319 $2.9B United States 2026-08-21
PT Primacom Interbuana Communications 220 $20M Indonesia 2026-05-05
Transportation 51600 $12.7B United States 2026-05-04
Construction and Real Estate 10 $1M United States 2026-04-30
Professional Services 150 $15M United Kingdom 2026-03-03
Banking and Financial Services 10 $3M United States 2026-02-18
Professional Services 24 $3M United States 2026-02-02
Education 6471 $1.1B United States 2026-01-28
Education 1526 $353M United States 2025-11-19
FAQ - APPS RUN THE WORLD Marketing Automation Software Coverage

Marketing Automation is a software category within the CRM market used by organizations across 21+ industries.

The most adopted Marketing Automation apps include Intuit Mailchimp, Hubspot Marketing Automation, Salesforce Marketing Cloud, Adobe Marketing Cloud (ex Omniture), Salesforce Pardot, Constant Contact Email Marketing, SendinBlue, MailerLite, Klaviyo and ActiveCampaign.

Category leaders by customer count include Intuit, HubSpot, Salesforce, Adobe Systems, Constant Contact, Brevo, MailerLite, Klaviyo, ActiveCampaign and Campaign Monitor.

We currently track 1182 Marketing Automation applications with 485195 verified customer records.

The dataset is updated daily, covers historical records since the 1990s, and is revalidated once per year.

Over the last 12 months we recorded 48 active evaluations in Marketing Automation, including Addus Homecare, Lazard and PT Primacom Interbuana.

Subscribe to APPS RUN THE WORLD to access complete Marketing Automation datasets, including customer lists, firmographics, technographics, and deployment details.