List of Adobe Marketing Cloud (ex Omniture) Customers
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Since 2010, our global team of researchers has been studying Adobe Marketing Cloud (ex Omniture) customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Adobe Marketing Cloud (ex Omniture) for Marketing Automation from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Adobe Marketing Cloud (ex Omniture) for Marketing Automation include: Walmart, a United States based Retail organisation with 2100000 employees and revenues of $681.00 billion, Australian Government, a Australia based Government organisation with 365400 employees and revenues of $444.01 billion, Apple, a United States based Manufacturing organisation with 166000 employees and revenues of $416.16 billion, UnitedHealth Group, a United States based Insurance organisation with 400000 employees and revenues of $400.28 billion, United Healthcare, a United States based Insurance organisation with 400000 employees and revenues of $400.28 billion and many others.
Contact us if you need a completed and verified list of companies using Adobe Marketing Cloud (ex Omniture), including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the CRM software purchases.
The Adobe Marketing Cloud (ex Omniture) customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of CRM software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight | Insight Source |
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1&1 Internet | Communications | 3155 | $4.3B | Germany | Adobe Systems | Adobe Marketing Cloud (ex Omniture) | Marketing Automation | 2018 | n/a | In 2018, 1&1 Internet implemented Adobe Marketing Cloud (ex Omniture) on its public website 1und1.de. Adobe Marketing Cloud is deployed as a Digital Marketing Automation Platform to support marketing, web analytics and digital experience functions across the consumer site. 1&1 Internet Adobe Marketing Cloud Digital Marketing Automation Platform marketing and analytics describes the relationship between the company, the application, the category and the business functions supported. The implementation focused on web analytics instrumentation and campaign orchestration, using capabilities typical of a Digital Marketing Automation Platform such as tag management, session and event level analytics, audience segmentation, personalization and A/B testing. Adobe Marketing Cloud was configured for client side tagging and analytics collection on site pages, with a standard web data layer feeding measurement and segmentation workflows. Reporting and dashboarding were centralized to provide marketing teams with near real time campaign visibility and behavioral cohorts. Operational ownership was placed with digital marketing and analytics teams responsible for tag governance, campaign deployment workflows and test and release controls. Governance included centralized change control for tags and scripts and structured QA processes for new campaign templates and personalization rules. The deployment was scoped to the public website environment 1und1.de and aligned to web marketing and customer experience functions rather than backend enterprise systems. | |
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1&1 Ionos | Professional Services | 70 | $75M | United Kingdom | Adobe Systems | Adobe Marketing Cloud (ex Omniture) | Marketing Automation | 2018 | n/a | In 2018, 1&1 Ionos deployed Adobe Marketing Cloud (ex Omniture) on its public website. Adobe Marketing Cloud (ex Omniture) is being used as a Digital Marketing Automation Platform to centralize web analytics, audience segmentation, campaign orchestration, and site personalization for marketing and digital experience functions. The implementation instruments client-side tagging and browser-level data collection to capture page views, events, and behavioral signals, and it configures analytics suites, audience lists, campaign workflows, and personalization rules consistent with Digital Marketing Automation Platform capabilities. Operational ownership is concentrated in the marketing and web teams, who use the platform for measurement, campaign activation, and content personalization across the site. Governance and process workstreams focused on tag governance and a standardized event taxonomy to ensure consistent reporting and targeting, with a site-first rollout approach. The deployment architecture centers on Adobe Marketing Cloud (ex Omniture) collecting telemetry from site pages and feeding marketing workflows, supporting marketing, analytics, and customer experience business functions. | |
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1-800 Contacts | Retail | 700 | $82M | United States | Adobe Systems | Adobe Marketing Cloud (ex Omniture) | Marketing Automation | 2015 | n/a | In 2015, 1-800 Contacts implemented Adobe Marketing Cloud (ex Omniture) on their public website. The deployment positions Adobe Marketing Cloud (ex Omniture) as a Digital Marketing Automation Platform to support marketing, digital analytics, personalization, and campaign orchestration for online retail operations. The implementation concentrates on web based data collection and visitor behavior analysis to inform email and paid media targeting. Architecturally the Adobe Marketing Cloud implementation is configured as a cloud hosted marketing stack embedded in site tagging and client side analytics, enabling session level measurement, audience segmentation, and rule based personalization. Functional capabilities implemented reflect Digital Marketing Automation Platform norms, including analytics instrumentation, campaign segmentation and delivery, A/B testing and experience optimization, and centralized reporting to support marketing operations. Governance emphasis centers on marketing operations workflows and tagging standards to maintain consistent measurement and experiment control across the site. | |
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Insurance | 10 | $1M | United States | Adobe Systems | Adobe Marketing Cloud (ex Omniture) | Marketing Automation | 2021 | n/a |
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Construction and Real Estate | 10 | $1M | United States | Adobe Systems | Adobe Marketing Cloud (ex Omniture) | Marketing Automation | 2019 | n/a |
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Construction and Real Estate | 10 | $1M | United States | Adobe Systems | Adobe Marketing Cloud (ex Omniture) | Marketing Automation | 2019 | n/a |
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Professional Services | 36 | $4M | Malaysia | Adobe Systems | Adobe Marketing Cloud (ex Omniture) | Marketing Automation | 2023 | n/a |
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Professional Services | 10 | $1M | Indonesia | Adobe Systems | Adobe Marketing Cloud (ex Omniture) | Marketing Automation | 2023 | n/a |
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Healthcare | 2 | $1M | United States | Adobe Systems | Adobe Marketing Cloud (ex Omniture) | Marketing Automation | 2018 | n/a |
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Retail | 50 | $10M | Taiwan | Adobe Systems | Adobe Marketing Cloud (ex Omniture) | Marketing Automation | 2023 | n/a |
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Buyer Intent: Companies Evaluating Adobe Marketing Cloud (ex Omniture)
- Savannah College of Art and Design, a United States based Education organization with 1900 Employees
- American University, a United States based Education company with 2620 Employees
- Tamiami Airport Business Association United States, a United States based Non Profit organization with 10 Employees
Discover Software Buyers actively Evaluating Enterprise Applications
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