BASF

Carl-Bosch-Strasse 38 Ludwigshafen am Rhein,
Ludwigshafen, 67056,
Germany

https://www.basf.com/

49 621 60 0

Life Sciences

BASF Technographics

BASF Software Purchases and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by BASF and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 112078 BASF employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that BASF has purchased the following applications: N.Rich ABM Platform for Account Based Marketing in 2019, Serrala FinanceSuite for AP Automation in 2014, Amazon EC2 for Application Hosting and Computing Services in 2020 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems BASF is running and its propensity to invest more and deepen its relationship with N.Rich Technologies Oy , Serrala , Amazon Web Services (AWS) or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing BASF revenues, which have grown to $72.74 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for BASF intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

BASF Data, Technology Stack, and Enterprise Applications

CRM

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
N.Rich Technologies Oy	Legacy	N.Rich ABM Platform	Account Based Marketing	CRM	n/a	2019	2019
Subscribe	Subscribe	Subscribe	CRM	CRM	Subscribe	2010	2010
Subscribe	Subscribe	Subscribe	Sales Automation, CRM, Sales Engagement	CRM	Subscribe	2021	2021
Subscribe	Subscribe	Subscribe	Tag Management	CRM	Subscribe	2016	2016

ERP Financial Management

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Serrala	Legacy	Serrala FinanceSuite	AP Automation	ERP Financial Management	n/a	2014	2014
Subscribe	Subscribe	Subscribe	AR Automation	ERP Financial Management	Subscribe	2004	2004
Subscribe	Subscribe	Subscribe	ERP Financial	ERP Financial Management	Subscribe	2007	2007
Subscribe	Subscribe	Subscribe	ERP Financial	ERP Financial Management	Subscribe	2018	2019
Subscribe	Subscribe	Subscribe	Expense Management	ERP Financial Management	Subscribe	2009	2010
Subscribe	Subscribe	Subscribe	Expense Management	ERP Financial Management	Subscribe	2004	2004
Subscribe	Subscribe	Subscribe	Expense Management	ERP Financial Management	Subscribe	2016	2016

IaaS

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Amazon Web Services (AWS)	Legacy	Amazon EC2	Application Hosting and Computing Services	IaaS	n/a	2020	2020
Subscribe	Subscribe	Subscribe	Content Delivery Network	IaaS	Subscribe	2019	2019

Collaboration

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Audio Video and Web Conferencing	Collaboration	Subscribe	2021	2021
Subscribe	Subscribe	Subscribe	Collaboration	Collaboration	Subscribe	2019	2019

HCM

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Compensation Management	HCM	Subscribe	2022	2022
Subscribe	Subscribe	Subscribe	Core HR	HCM	Subscribe	2013	2014
Subscribe	Subscribe	Subscribe	Learning and Development	HCM	Subscribe	2022	2022
Subscribe	Subscribe	Subscribe	Payroll	HCM	Subscribe	2013	2014
Subscribe	Subscribe	Subscribe	Performance and Goal Management	HCM	Subscribe	2022	2022
Subscribe	Subscribe	Subscribe	Recruiting, Applicant Tracking System	HCM	Subscribe	2022	2022
Subscribe	Subscribe	Subscribe	Workforce Analytics	HCM	Subscribe	2024	2024

Content Management

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Content Management	Content Management	Subscribe	2017	2017
Subscribe	Subscribe	Subscribe	Digital Asset Management	Content Management	Subscribe	2015	2015
Subscribe	Subscribe	Subscribe	Digital Signing	Content Management	Subscribe	2021	2021
Subscribe	Subscribe	Subscribe	Enterprise Content Management	Content Management	Subscribe	2018	2018

Procurement

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Contract Lifecycle Management	Procurement	Subscribe	2017	2017
Subscribe	Subscribe	Subscribe	Contract Lifecycle Management	Procurement	Subscribe	2019	2019
Subscribe	Subscribe	Subscribe	Procure to Pay	Procurement	Subscribe	2016	2016

SCM

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Demand Forecasting and Planning, Advanced Planning and Scheduling	SCM	Subscribe	2012	2012
Subscribe	Subscribe	Subscribe	Supply Chain Management	SCM	Subscribe	2016	2016

ERP Services and Operations

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Enterprise Asset Management	ERP Services and Operations	Subscribe	2015	2015

AI Development

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	ML and Data Science Platforms	AI Development	Subscribe	2017	2018

TRM

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Treasury Management	TRM	Subscribe	2020	2020

IT Decision Makers and Key Stakeholders at BASF

First Name	Last Name	Title	Function	Department	Email	Phone
Subscribe	Subscribe	Datascience Senior Manager	Manager	Finance	Subscribe	Subscribe
Subscribe	Subscribe	Data Science Manager	Manager	IT	Subscribe	Subscribe
Subscribe	Subscribe	Vice President - Global Accounts	VP	Sales	Subscribe	Subscribe
Subscribe	Subscribe	Finance Director	Director	Finance	Subscribe	Subscribe
Subscribe	Subscribe	Finance Director	Director	Finance	Subscribe	Subscribe
Subscribe	Subscribe	IT Director - Infrastructure, Application Testing,PC Apps, Global Operational Vendor Mgt	Director	IT	Subscribe	Subscribe
Subscribe	Subscribe	VIce President Strategy and New Business	VP	Operations	Subscribe	Subscribe
Subscribe	Subscribe	Vice President of Procurement	VP	Procurement	Subscribe	Subscribe
Subscribe	Subscribe	Administrative Assistant to Senior V.P. Procurement	VP	Procurement	Subscribe	Subscribe
Subscribe	Subscribe	Shared Services Procurement Coordinator	Manager	Procurement	Subscribe	Subscribe
Subscribe	Subscribe	Vice President, Direct Procurement	VP	Procurement	Subscribe	Subscribe
Subscribe	Subscribe	Vice President Finance & Controlling	VP	Finance	Subscribe	Subscribe
Subscribe	Subscribe	S/4 Hana Director Process & IT Architecture Finance at BASF SE	Director	IT	Subscribe	Subscribe
Subscribe	Subscribe	Vice President Global Finance Services O2C	VP	Finance	Subscribe	Subscribe
Subscribe	Subscribe	Head of Information Management	Director	IT	Subscribe	Subscribe
Subscribe	Subscribe	Head of Financial Planning	Director	Finance	Subscribe	Subscribe
Subscribe	Subscribe	Procurement Manager Travel Services	Manager	Procurement	Subscribe	Subscribe
Subscribe	Subscribe	Senior Vice President Treasury	VP	Treasury	Subscribe	Subscribe
Subscribe	Subscribe	VP Global Procurement	VP	Procurement	Subscribe	Subscribe
Subscribe	Subscribe	Head of Operations	Director	Finance	Subscribe	Subscribe
Subscribe	Subscribe	Senior Vice President Human Resources Germany	VP	HR	Subscribe	Subscribe
Subscribe	Subscribe	Chief Financial Officer	CXO	Finance	Subscribe	Subscribe
Subscribe	Subscribe	CIO - Chief Information Officer	CXO	IT	Subscribe	Subscribe
Subscribe	Subscribe	Senior Specialist HR Solutions Europe	Manager	HR	Subscribe	Subscribe
Subscribe	Subscribe	Vice President Infrastructure , Global IS Shared Service Operations	VP	IT	Subscribe	Subscribe
Subscribe	Subscribe	Senior Project Manager SAP S/4 HANA Conversion - Operating Division Nutrition & Health	Manager	IT	Subscribe	Subscribe
Subscribe	Subscribe	Project Manager / Senior Technical Consultant SAP CRM	Manager	IT	Subscribe	Subscribe
Subscribe	Subscribe	CIO	CXO	Finance	Subscribe	Subscribe
Subscribe	Subscribe	Senior Business Solution Consultant Logistics&MaterialManagement, SAP Projektmanager	Manager	IT	Subscribe	Subscribe
Subscribe	Subscribe	Global Business Application Manager (SAP) at BASF SE Agricultural Solutions	Manager	IT	Subscribe	Subscribe
Subscribe	Subscribe	Program Manager S/4HANA	Manager	Finance	Subscribe	Subscribe
Subscribe	Subscribe	Business Expert SAP Quality Management Processes	Manager	IT	Subscribe	Subscribe
Subscribe	Subscribe	Security Architecture Manager (SAP), PMP	Manager	Finance	Subscribe	Subscribe
Subscribe	Subscribe	Head of Controlling / SAP general manager (Prokurist)	Director	IT	Subscribe	Subscribe
Subscribe	Subscribe	SAP Berater (Senior Support Manager)	Manager	IT	Subscribe	Subscribe
Subscribe	Subscribe	Senior Manager Global Credit Management - Governance	Manager	Finance	Subscribe	Subscribe
Subscribe	Subscribe	Senior Officer Accounts Receivable-Collection Team	Director	Finance	Subscribe	Subscribe
Subscribe	Subscribe	AR Officer	Director	Finance	Subscribe	Subscribe
Subscribe	Subscribe	Accounts Payable Officer	Director	Finance	Subscribe	Subscribe
Subscribe	Subscribe	Senior Controller	Director	Finance	Subscribe	Subscribe
Subscribe	Subscribe	Controller	Director	Finance	Subscribe	Subscribe
Subscribe	Subscribe	Manager Accounts Payable	Manager	Finance	Subscribe	Subscribe
Subscribe	Subscribe	Vice President Corporate HR Leadership & Development	VP	HR	Subscribe	Subscribe
Subscribe	Subscribe	Vice President Corporate HR, Compensation, Benefits & Mobility	VP	HR	Subscribe	Subscribe
Subscribe	Subscribe	Vice President, HR Services	VP	HR	Subscribe	Subscribe
Subscribe	Subscribe	Manager Compensation & Benefits	Manager	HR	Subscribe	Subscribe
Subscribe	Subscribe	Senior Vice President and General Counsel; Chief Compliance Officer	CXO	Legal	Subscribe	Subscribe
Subscribe	Subscribe	Legal Operations & Corporate Records Manager	Manager	Legal	Subscribe	Subscribe
Subscribe	Subscribe	Associate General Counsel	Manager	Legal	Subscribe	Subscribe
Subscribe	Subscribe	Deputy General Counsel, Regulatory & Environmental Law, and Head of Government Affairs at BASF Corpo	Director	Finance	Subscribe	Subscribe
Subscribe	Subscribe	Head of Regional HR	Director	HR	Subscribe	Subscribe
Subscribe	Subscribe	VP International Tax	VP	Finance	Subscribe	Subscribe
Subscribe	Subscribe	Project Operations Manager	Manager	Finance	Subscribe	Subscribe
Subscribe	Subscribe	Director, Operations	Director	Finance	Subscribe	Subscribe
Subscribe	Subscribe	Project Operations Manager	Manager	Finance	Subscribe	Subscribe
Subscribe	Subscribe	Production Manager	Manager	Finance	Subscribe	Subscribe
Subscribe	Subscribe	Production Manager	Manager	Finance	Subscribe	Subscribe
Subscribe	Subscribe	Senior Quality Manager	Manager	R&D	Subscribe	Subscribe
Subscribe	Subscribe	Global Sustainability Manager	Manager	Finance	Subscribe	Subscribe
Subscribe	Subscribe	CFO	CXO	Finance	Subscribe	Subscribe
Subscribe	Subscribe	Head of HR Corporate Center Units	Director	HR	Subscribe	Subscribe
Subscribe	Subscribe	HR Managerin Inquiry Payroll & Time Management	Manager	HR	Subscribe	Subscribe
Subscribe	Subscribe	SAP HCM Payroll Consultant	Manager	IT	Subscribe	Subscribe
Subscribe	Subscribe	Head of Engineering and Maintenance	Director	Finance	Subscribe	Subscribe
Subscribe	Subscribe	Global Head of Digital Innovation	Director	IT	Subscribe	Subscribe
Subscribe	Subscribe	President Corporate Finance	Manager	Finance	Subscribe	Subscribe
Subscribe	Subscribe	HR IT Manager SuccessFactors TalentManagement	Manager	IT	Subscribe	Subscribe
Subscribe	Subscribe	Director HR IT Solutions	Director	IT	Subscribe	Subscribe
Subscribe	Subscribe	Senior Vice President - Corporate Human Resources	VP	HR	Subscribe	Subscribe
Subscribe	Subscribe	Vice President Human Resources Global Digital Services	VP	HR	Subscribe	Subscribe
Subscribe	Subscribe	Executive Specialist Global HR Process Optimization	Manager	HR	Subscribe	Subscribe
Subscribe	Subscribe	Salesforce Administrator	Manager	Marketing	Subscribe	Subscribe

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Apps Being Evaluated by BASF Executives

Date	Company	Status	Vendor	Product	Category	Market
No data found

BASF Technographics

CRM

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ERP Financial Management

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IaaS

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Collaboration

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HCM

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Content Management

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Procurement

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SCM

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ERP Services and Operations

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