Apps Run The World

Ballance Agri-Nutrients Software Purchases and Digital Transformation Initiatives

Last updated on 2021-08-18 14:09:00

Discover the latest software purchases and digital transformation initiatives being undertaken by Ballance Agri-Nutrients and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 728 Ballance Agri-Nutrients employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Ballance Agri-Nutrients has purchased the following applications: Dynatrace APM for Application Performance Management in 2021, Google Optimize 360 for Marketing Analytics in 2021, Cloudflare CDN for Content Delivery Network in 2020 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Ballance Agri-Nutrients is running and its propensity to invest more and deepen its relationship with Dynatrace , Google , Cloudflare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Ballance Agri-Nutrients revenues, which have grown to $547.0 millions in 2019, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Ballance Agri-Nutrients intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

About the Customer

Ballance Agri-Nutrients Ltd. provides fertilizer products. The Company manufactures and distributes a wide range of products such as phosphate, sulfur, granular fertilizers, and horticultural products, as well as offers nitrogen, phosphorus, potassium, and magnesium fertilizers. Ballance Agri-Nutrients markets its services throughout New Zealand.

Scope and Challenges

The vision to combine information and processes in a manageable and scalable way to deliver a consistent and efficient customer experience across all customer channels, Ballance’s future plan of a ‘connected farm’ was with the main goal to create new business opportunities through digital transformation by becoming a ‘data integrator’ across the New Zealand agriculture industry.

They wanted a solution that leverages multiple SAP HANA applications to combine information and processes in a manageable and scalable way to deliver a consistent and efficient customer experience since they had difficulties with customers that could not compare orders to quotes to determine planned vs actual expenditure. It was also difficult for customers to comply with legislation as there was no proof of placement.  

Outcome and Implications

The deployment had three key strategic solution areas, each relying on SAP HANA for data consolidation and advanced analytics served through the Hybris Commerce and Marketing platforms. SAP S/4 HANA and BW HANA were completed first as independent “big-bang” deployments followed by the customer-facing digital channels adopting a “phased rollout” approach. 

The end result is a consolidation of internal SAP and Non SAP data within multiple HANA applications combined with complementary external data sources and leveraged across B2B commerce and marketing channels with embedded geospatial and D3 graphical interfaces within hybris commerce pages.

The benefits were obvious immediately, reporting that used to take to 2 hours was cut to 20 minutes and the processing time of orders by customer services staff was noticeably reduced, also their online orders were 70% reduced among others.

Quotes

“Our goal is that every farmer will have an online, interactive digital farm map accessible from any device. They’ll be able to see on which paddocks they’ve applied nutrients and get proof of application from the trucks that spread the fertilizer. They will be able to order directly from the map, see the status of their orders, and access their fertilizer plan for the year.” Mark Wynne –CEO Ballance Agri-Nutients


Hewletts Road Mount Maunganui Private Bag
Tauranga, 12-503 , x
New Zealand
6475727900
https://www.ballance.co.nz/
Industry Employees Revenue
Retail 728 $547.0M

Enterprise Software and Cloud Applications being used by Ballance Agri-Nutrients


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Twilio Legacy Applications Twilio Sendgrid Transactional Email PaaS n/a n/a 2016 2016
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IT Decision Makers and Key Stakeholders at Ballance Agri-Nutrients


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