AI Buyer Insights:

● Becker Industrie, a Microsoft Dynamics AX customer evaluated Microsoft Dynamics 365 F&O

● Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

● Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

● Sunflower Bank, a Fiserv Signature Bank customer evaluated FIS Horizon

● JLG Industries, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Marriott International, an Oracle PeopleSoft ERP customer evaluated Microsoft Dynamics 365 Business Central

● Travelers, an Exterro Zapproved ZDiscovery customer evaluated LexisNexis CounselLink

● BDO Unibank, a Finastra Misys Opics customer evaluated ION IT2 Treasury

● Indiana University, an Oracle PeopleSoft Global Payroll customer evaluated Workday Payroll

● Hendrick Automotive, an Oracle NetSuite Procurement customer evaluated Coupa Procurement

● TJX Companies, an Oracle E-Business Suite customer evaluated Workday Financial

● Fluke Corporation, an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● City of Fresno, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Printpack, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Ahold Delhaize USA, an Oracle Retail Merchandising customer evaluated SAP Retail Management

● Washington State University, a Workday Time customer evaluated UKG Pro Timekeeping

● Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

● First Horizon Bank, an nCino Loan Origination customer evaluated FIS Commercial Loan Servicing

● Florida State University, an Oracle PeopleSoft HCM customer evaluated Workday HCM

● Michelin, an e2open customer evaluated Oracle Transportation Management

● Synovus Bank, a Q2 Digital Banking customer evaluated Apiture Digital Banking

● Pacific Coast Producers, an Oracle JD Edwards EnterpriseOne customer evaluated SAP S/4HANA Cloud

● Department Of Homeland Security, an Oracle E-Business Suite customer evaluated SAP S/4HANA Cloud

● Harvard University, an Oracle PeopleSoft HCM customer evaluated Oracle Cloud HCM

● Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

● California Polytechnic State University, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Southern Company, a Hitachi Ventyx FocalPoint customer evaluated AVEVA PI System

● ASGC Group, an Oracle E-Business Suite customer evaluated Oracle Cloud ERP

● Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

● Coles Supermarkets, an Oracle Retek POS customer evaluated NCR Voyix Counterpoint

● Adelphi University, an ADP Enterprise eTIME customer evaluated Workday Time and Attendance

● Deutsche Rentenversicherung Bund, a SAP S/4 HANA HCM customer evaluated SAP SuccessFactors Employee Central

● City of Richmond, VA, an Oracle E-Business Suite customer evaluated Tyler Munis ERP

● Hong Kong Polytechnic University (PolyU) , an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● MECCA Australia, a Microsoft Dynamics NAV customer evaluated SAP S/4HANA

● Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

● First Citizens Bank, a Fiserv Signature Bank Platform customer evaluated FIS Core Banking

● Zurich Insurance Group, a Guidewire ClaimCenter customer evaluated Duck Creek Claims

● Albertsons, a Procurant One customer evaluated Oracle Procurement Cloud

● Ivy Tech Community College, a RNL ScaleFunder customer evaluated Virtuous CRM

● Habib Bank, an Finastra Misys FusionBanking Equation customer evaluated FIS Core Banking

● Becker Industrie, a Microsoft Dynamics AX customer evaluated Microsoft Dynamics 365 F&O

● Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

● Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

● Sunflower Bank, a Fiserv Signature Bank customer evaluated FIS Horizon

● JLG Industries, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Marriott International, an Oracle PeopleSoft ERP customer evaluated Microsoft Dynamics 365 Business Central

● Travelers, an Exterro Zapproved ZDiscovery customer evaluated LexisNexis CounselLink

● BDO Unibank, a Finastra Misys Opics customer evaluated ION IT2 Treasury

● Indiana University, an Oracle PeopleSoft Global Payroll customer evaluated Workday Payroll

● Hendrick Automotive, an Oracle NetSuite Procurement customer evaluated Coupa Procurement

● TJX Companies, an Oracle E-Business Suite customer evaluated Workday Financial

● Fluke Corporation, an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● City of Fresno, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Printpack, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Ahold Delhaize USA, an Oracle Retail Merchandising customer evaluated SAP Retail Management

● Washington State University, a Workday Time customer evaluated UKG Pro Timekeeping

● Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

● First Horizon Bank, an nCino Loan Origination customer evaluated FIS Commercial Loan Servicing

● Florida State University, an Oracle PeopleSoft HCM customer evaluated Workday HCM

● Michelin, an e2open customer evaluated Oracle Transportation Management

● Synovus Bank, a Q2 Digital Banking customer evaluated Apiture Digital Banking

● Pacific Coast Producers, an Oracle JD Edwards EnterpriseOne customer evaluated SAP S/4HANA Cloud

● Department Of Homeland Security, an Oracle E-Business Suite customer evaluated SAP S/4HANA Cloud

● Harvard University, an Oracle PeopleSoft HCM customer evaluated Oracle Cloud HCM

● Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

● California Polytechnic State University, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Southern Company, a Hitachi Ventyx FocalPoint customer evaluated AVEVA PI System

● ASGC Group, an Oracle E-Business Suite customer evaluated Oracle Cloud ERP

● Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

● Coles Supermarkets, an Oracle Retek POS customer evaluated NCR Voyix Counterpoint

● Adelphi University, an ADP Enterprise eTIME customer evaluated Workday Time and Attendance

● Deutsche Rentenversicherung Bund, a SAP S/4 HANA HCM customer evaluated SAP SuccessFactors Employee Central

● City of Richmond, VA, an Oracle E-Business Suite customer evaluated Tyler Munis ERP

● Hong Kong Polytechnic University (PolyU) , an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● MECCA Australia, a Microsoft Dynamics NAV customer evaluated SAP S/4HANA

● Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

● First Citizens Bank, a Fiserv Signature Bank Platform customer evaluated FIS Core Banking

● Zurich Insurance Group, a Guidewire ClaimCenter customer evaluated Duck Creek Claims

● Albertsons, a Procurant One customer evaluated Oracle Procurement Cloud

● Ivy Tech Community College, a RNL ScaleFunder customer evaluated Virtuous CRM

● Habib Bank, an Finastra Misys FusionBanking Equation customer evaluated FIS Core Banking

List of SAP applications

SAP
Location
Dietmar-Hopp-Allee 16,
Walldorf, x, 69190,
Germany
Website
https://www.sap.com/
Phone
49 6 2277-47474
Artw industry
Professional Services
Employee
110650
Revenue
$41.6B

Since 2010, our global team of researchers has been studying SAP customer wins around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.

Each quarter our research team identifies companies that are using SAP applications such as SAP S/4 HANA for ERP Financial, SAP ERP ECC 6.0 for ERP Financial, SAP Concur Expense for Expense Management, SAP SuccessFactors Recruiting for Recruiting, ||Applicant Tracking System, SAP Business One for ERP Financial and many others from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.

The SAP customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of SAP software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic market data source :

Contact us if you need:
  • Complete and fully verified list of companies using SAP applications
  • Breakdown of SAP customers by industry (21 verticals)
  • Breakdown of SAP customers by geography (city, state, country, region)
  • Breakdown of SAP customers by company size (revenue, employees, asset)
  • Breakdown of SAP revenue by industry (21 verticals)
  • Breakdown of SAP revenue by geography (city, state, country, region)
  • Breakdown of SAP revenue by company size (revenue, employees, asset)
  • Breakdown of SAP revenue by revenue type (on-prem vs cloud vs AI)
  • Breakdown of SAP revenue by channel (direct vs indirect)
  • Breakdown of SAP revenue by product
  • Key decision-makers responsible for the SAP software purchases
Vendor Application Category Market Records
SAP SAP S/4 HANA ERP Financial ERP 4384
SAP SAP ERP ECC 6.0 ERP Financial ERP 3864
SAP SAP Concur Expense Expense Management ERP 3398
SAP SAP SuccessFactors Recruiting Recruiting,Applicant Tracking System HCM 2673
SAP SAP Business One ERP Financial ERP 2265
SAP SAP SuccessFactors Employee Central Core HR HCM 1915
SAP SAP WalkMe Digital Adoption HCM 1641
SAP SAP Ariba Procurement Procurement 1420
SAP SAP Commerce Cloud (ex Hybris) eCommerce eCommerce 1396
SAP SAP SuccessFactors Performance and Goals Performance and Goal Management HCM 1173
SAP SAP HCM (HR) Core HR HCM 1129
SAP SAP SuccessFactors Learning Learning and Development HCM 1033
SAP SAP Customer Data Cloud (ex Gigya) Customer Data Platform CRM 999
SAP SAP Ariba Supplier Management Supplier Relationship Management Procurement 957
SAP SAP BW (Business Warehouse) Data Warehouse Analytics and BI 880
SAP SAP HCM Payroll Payroll HCM 826
SAP SAP Concur Travel Travel Management ERP Services and Operations 764
SAP SAP SuccessFactors Onboarding Onboarding HCM 751
SAP SAP Business Planning and Consolidation EPM EPM 719
SAP SAP Emarsys Personalization Personalization and Product Recommendations eCommerce 685
SAP SAP SuccessFactors Compensation Compensation Management HCM 643
SAP SAP SuccessFactors Employee Central Payroll Payroll HCM 577
SAP SAP ERP ECC 6.0 - Materials Management (MM) Inventory Management SCM 536
SAP SAP SuccessFactors Succession and Development Succession and Leadership Planning HCM 523
SAP SAP CRM CRM CRM 521
SAP SAP BusinessObjects Analytics and BI Analytics and BI 498
SAP SAP Business ByDesign ERP Financial ERP 489
SAP SAP S/4HANA Cloud ERP Financial ERP 429
SAP SAP Emarsys Customer Engagement CRM 429
SAP SAP Sales Cloud (ex CallidusCloud) Sales Engagement,Sales Automation CRM 394
SAP SAP ERP ECC 6.0 - Sales and Distribution (SD) Supply Chain Management SCM 390
SAP SAP Commissions (ex Callidus Commissions) Incentive Compensation Management SPM 360
SAP SAP HANA Database Management IaaS 356
SAP SAP ERP ECC 6.0 - Financial Accounting (FI) ERP Financial ERP 345
SAP SAP Travel and Expense Management Expense Management ERP 343
SAP SAP SRM Supplier Relationship Management Procurement 343
SAP SAP BusinessObjects Financial Consolidation (BFC) Financial Consolidation and Close EPM 306
SAP SAP Analytics Cloud Analytics and BI Analytics and BI 296
SAP SAP Business Technology Platform (BTP) Apps Development PaaS 291
SAP SAP ERP ECC 6.0 - Controlling (CO) ERP Financial ERP 279
SAP SAP APO Advanced Planning and Scheduling,Demand Forecasting and Planning SCM 267
SAP SmartRecruiters SmartRecruit Applicant Tracking System,Recruiting HCM 264
SAP SAP Warehouse Management Warehouse Management SCM 257
SAP SAP Ariba Sourcing Sourcing Procurement 243
SAP SAP Supply Chain Management Supply Chain Management SCM 234
SAP SAP S/4 HANA - Materials Management (MM) Inventory Management SCM 228
SAP SAP SuccessFactors Workforce Analytics Workforce Analytics HCM 218
SAP SAP SuccessFactors Talent Management Talent Management HCM 214
SAP SAP BW/4HANA Data Warehouse Analytics and BI 214
SAP SAP HCM Time and Attendance Time and Attendance HCM 198
Showing 1 to 50 of 459 entries

Buyer Intent: Companies Evaluating SAP Apps

ARTW Buyer Intent uncovers actionable customer signals, identifying software buyers actively evaluating SAP enterprise applications. Gain ongoing access to real-time prospects and uncover hidden opportunities. Companies Actively Evaluating SAP apps include:

  1. Lake Superior State University, a United States based Education organization with 376 Employees
  2. Archivehub, a Canada based Professional Services company with 15 Employees
  3. Braze, a United States based Professional Services organization with 2000 Employees
Logo Company Industry Employees Revenue Country Evaluated
Lake Superior State University Education 376 $70M United States 2026-08-30
Archivehub Professional Services 15 $2M Canada 2026-08-28
Braze Professional Services 2000 $593M United States 2026-08-25
Retail 10 $1M United States 2026-08-20
Professional Services 88 $17M Turkey 2026-08-11
Professional Services 200 $30M India 2026-08-08
Life Sciences 12100 $26.4B United States 2026-08-07
Retail 177192 $48.6B Netherlands 2026-08-07
Professional Services 25 $2M India 2026-08-04
Consumer Packaged Goods 11 $3M United Kingdom 2026-08-03
FAQ - APPS RUN THE WORLD SAP Apps

This page summarizes SAP applications, market coverage, and verified customer counts across products, industries, and countries.

We currently track 459 SAP applications with 52563 verified SAP customer records in our database.

The most widely adopted products are SAP S/4 HANA, SAP ERP ECC 6.0, SAP Concur Expense, SAP SuccessFactors Recruiting and SAP Business One, each with significant customer counts.

SAP adoption is strongest in markets such as ERP and HCM.

The dataset is updated daily and covers historical records since the 1990s, which are revalidated once per year.

Over the last 12 months we recorded 151 active evaluations related to SAP, including Lake Superior State University, Archivehub and Braze.

Subscribe to APPS RUN THE WORLD to access the complete SAP dataset, including product-level customer lists, firmographics, technographics, and deployments.