About the Customer
Charoen Pokphand Foods Public Company Limited is the leading agro-industrial and food conglomerate in the Asia Pacific region. The Company operates in both the livestock and aquaculture businesses. The Company has production bases in 16 countries across the globe, serving more than 3,000 million people, and exports fresh meat and processed meat under the customers’ brands as well as ready-to-eat products under the CP brand, to more than 40 countries worldwide, spanning five continents.
Scope and Challenges
Charoen Pokphand Foods PCL (CPF) is committed to producing quality, nutritious foods that have the highest level of safety while adhering to environmental friendliness and social responsibility. To achieve superior customer satisfaction while gaining complete end-to-end visibility from farm to fork, Thailand-based CPF selected JDA Software, Inc., to enable its digital supply chain transformation that will revolutionize its supply chain in the Broiler business as well as other areas of its business overseas moving forward.
CPF is one of the world’s leading listed agro-industrial and food conglomerates which operates a vertically integrated business. The Company operates in 17 countries, exporting products from Thailand to over 30 countries, and covering over 4 billion people around the world. CPF operates in both the livestock (swine, broilers, layers, and ducks) and aquaculture (shrimp and fish) businesses. They incorporate the manufacturing of animal feed, animal breeding, and animal farming; meat processing, the manufacturing of semi-cooked meat and fully-cooked meat; food products and ready meal products, as well as the meat and food retailer and restaurant businesses.
CPF will revamp its supply chain, synergizing all CPF’s business units together, leveraging a range of JDA solutions including JDA Demand, JDA Enterprise Supply Planning, and JDA Sequencing, in addition to JDA Services. With JDA, CPF will achieve an agile, mature supply chain complete with integrated sales and operations planning (S&OP) and demand and supply planning processes. Leveraging the latest digital transformation technologies like big data and analytics will give CPF better trend forecasting, cross-functional planning, and plant execution. And, by eliminating siloed processes while aligning factories with central planning, CPF will be able to make smarter S&OP decisions resulting in cost savings, reduced environmental impacts, and improved customer experiences.
Outcome and Implications
“Implementing best-in-class technology has always been one of CPF’s main strategies to increase efficiency in management, manufacturing and stakeholder services. CPF’s products and services are well recognized in more than 30 countries to which CPF exports,” said Mr. Sooksunt Jiumjaiswanglerg, Chief Executive Officer - Agro-Industrial Business and Co-President at CPF. “We are adapting our business in order to strengthen CPF’s competitiveness in the world market. It is my honor to say that we are the first company in the Protein Foods sector in Asia to make a digital supply chain transformation. Digitalization helps us attain the finest and safest food quality and assures consumers that our products will be delivered in a timely manner.”
Deploying an end-to-end S&OP cross-functional approach to achieving integrated business planning – aligning demand and supply planning, and sequencing – will unite all the moving parts across CPF’s supply chain with a shared focus to meet demand across markets, while addressing risks, opportunities or threats proactively. Should a foodborne illness or contamination occur, CPF can act swiftly and decisively with its gains in visibility and reduction of blind spots along the food supply chain.
“As a leading integrated agro-industrial and food business, it is of the utmost importance for CPF to attain the best supply chain visibility to ensure production strength and demand and supply planning accuracy. Digitalization is allowing us to improve our consumer experience, reducing risk, rightsizing inventory and reducing wastage,” Said - Mr. Prasit Boondoungprasert, Chief Operating Officer – Chicken Business and International Trade at CPF.
“As consumers become more demanding and regulations get stringent, supply chains are becoming more complex with processing more intricate. To stay competitive and agile, organizations need to leverage supply chain technologies and accelerate their digital transformation. With the JDA solutions, CP Foods will now be able to direct and track every touch point along the way, move with agility, efficiency, and control, while being a trusted, low-risk partner to its customers. Enabling a nimble, digital supply chain with end-to-end visibility will not only allow CP Foods to better compete in global markets, but it will also put the freshest – and safest - foods into the hands of consumers.” Said - Amit Bagga, President, Asia-Pacific, JDA.
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