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Charoen Pokphand Foods PCL Software Purchases and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Charoen Pokphand Foods PCL and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 23337 Charoen Pokphand Foods PCL employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Charoen Pokphand Foods PCL has purchased the following applications: Blue Yonder Enterprise Supply Planning (ex JDA Enterprise Supply Planning) for Advanced Planning and Scheduling in 2018, Blue Yonder Demand Planning (ex JDA Demand Planning) for Demand Forecasting and Planning in 2018, Cloudflare CDN for Content Delivery Network in 2016 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Charoen Pokphand Foods PCL is running and its propensity to invest more and deepen its relationship with Blue Yonder , Cloudflare , Webtrends or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Charoen Pokphand Foods PCL revenues, which have grown to $17.08 billion in 2021, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Charoen Pokphand Foods PCL intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

About the Customer

Charoen Pokphand Foods Public Company Limited is the leading agro-industrial and food conglomerate in the Asia Pacific region. The Company operates in both the livestock and aquaculture businesses. The Company has production bases in 16 countries across the globe, serving more than 3,000 million people, and exports fresh meat and processed meat under the customers’ brands as well as ready-to-eat products under the CP brand, to more than 40 countries worldwide, spanning five continents.

Scope and Challenges

Charoen Pokphand Foods PCL (CPF) is committed to producing quality, nutritious foods that have the highest level of safety while adhering to environmental friendliness and social responsibility. To achieve superior customer satisfaction while gaining complete end-to-end visibility from farm to fork, Thailand-based CPF selected JDA Software, Inc., to enable its digital supply chain transformation that will revolutionize its supply chain in the Broiler business as well as other areas of its business overseas moving forward.

CPF is one of the world’s leading listed agro-industrial and food conglomerates which operates a vertically integrated business. The Company operates in 17 countries, exporting products from Thailand to over 30 countries, and covering over 4 billion people around the world. CPF operates in both the livestock (swine, broilers, layers, and ducks) and aquaculture (shrimp and fish) businesses. They incorporate the manufacturing of animal feed, animal breeding, and animal farming; meat processing, the manufacturing of semi-cooked meat and fully-cooked meat; food products and ready meal products, as well as the meat and food retailer and restaurant businesses.

CPF will revamp its supply chain, synergizing all CPF’s business units together, leveraging a range of JDA solutions including JDA Demand, JDA Enterprise Supply Planning, and JDA Sequencing, in addition to JDA Services. With JDA, CPF will achieve an agile, mature supply chain complete with integrated sales and operations planning (S&OP) and demand and supply planning processes. Leveraging the latest digital transformation technologies like big data and analytics will give CPF better trend forecasting, cross-functional planning, and plant execution. And, by eliminating siloed processes while aligning factories with central planning, CPF will be able to make smarter S&OP decisions resulting in cost savings, reduced environmental impacts, and improved customer experiences.

Outcome and Implications

“Implementing best-in-class technology has always been one of CPF’s main strategies to increase efficiency in management, manufacturing and stakeholder services. CPF’s products and services are well recognized in more than 30 countries to which CPF exports,” said Mr. Sooksunt Jiumjaiswanglerg, Chief Executive Officer - Agro-Industrial Business and Co-President at CPF. “We are adapting our business in order to strengthen CPF’s competitiveness in the world market. It is my honor to say that we are the first company in the Protein Foods sector in Asia to make a digital supply chain transformation. Digitalization helps us attain the finest and safest food quality and assures consumers that our products will be delivered in a timely manner.”

Deploying an end-to-end S&OP cross-functional approach to achieving integrated business planning – aligning demand and supply planning, and sequencing – will unite all the moving parts across CPF’s supply chain with a shared focus to meet demand across markets, while addressing risks, opportunities or threats proactively. Should a foodborne illness or contamination occur, CPF can act swiftly and decisively with its gains in visibility and reduction of blind spots along the food supply chain.


“As a leading integrated agro-industrial and food business, it is of the utmost importance for CPF to attain the best supply chain visibility to ensure production strength and demand and supply planning accuracy. Digitalization is allowing us to improve our consumer experience, reducing risk, rightsizing inventory and reducing wastage,” Said - Mr. Prasit Boondoungprasert, Chief Operating Officer – Chicken Business and International Trade at CPF.

“As consumers become more demanding and regulations get stringent, supply chains are becoming more complex with processing more intricate. To stay competitive and agile, organizations need to leverage supply chain technologies and accelerate their digital transformation. With the JDA solutions, CP Foods will now be able to direct and track every touch point along the way, move with agility, efficiency, and control, while being a trusted, low-risk partner to its customers. Enabling a nimble, digital supply chain with end-to-end visibility will not only allow CP Foods to better compete in global markets, but it will also put the freshest – and safest - foods into the hands of consumers.” Said - Amit Bagga, President, Asia-Pacific, JDA.

Charoen Pokphand Foods PCL
313 C.P. Tower, Silom Road Bangrak
Bangkok, 10500 , x
66 2 766 8000
Industry Employees Revenue
Retail 23337 $17.08B

Enterprise Software and Cloud Applications being used by Charoen Pokphand Foods PCL

Vendor Old Product New Product Category Market Users VAR/SI When Live
Vendor Old Product New Product Category Market Users VAR/SI When Live
Cloudflare Legacy Applications Cloudflare CDN Content Delivery Network IaaS n/a n/a 2016 2016
Subscribe Subscribe Subscribe Application Hosting and Computing Services IaaS Subscribe Subscribe 2020 2020
Vendor Old Product New Product Category Market Users VAR/SI When Live

IT Decision Makers and Key Stakeholders at Charoen Pokphand Foods PCL

First Name Last Name Title Email Phone
Subscribe Subscribe Chief Operating Officer - International Trade and Business Development Subscribe Subscribe
Subscribe Subscribe Assistant Vice President Business planning&development Subscribe Subscribe