Columbus Capital Lending Software Purchases and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Columbus Capital Lending and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 195 Columbus Capital Lending employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Columbus Capital Lending has purchased the following applications: Bluehost for Application Hosting Services in 2021, WordPress for Web Content Management in 2021, Microsoft 365 for Collaboration in 2021 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Columbus Capital Lending is running and its propensity to invest more and deepen its relationship with Bluehost , WordPress , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Columbus Capital Lending revenues, which have grown to $60.0 millions in 2019, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Columbus Capital Lending intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

About the Customer

Columbus Capital Lending is mortgage lender in the Hispanic market. Its headquarters are located in Miami Florida, with licenses in Florida, Texas, California, Illinois, North Carolina, Georgia, Michigan, and Colorado. The mission at Columbus is to strengthen America’s social fabric through sustainable homeownership. They believe in the power of homeownership and the proven safety, stability, wealth and improved quality of life it has created for families and communities. Columbus Capital Lending is committed to promoting and protecting sustainable homeownership for all segments of America through its focus on retail mortgage originations of home purchase mortgages.

Scope and Challenges

When Columbus Capital Lending was founded in 2014, it had a very specific purpose: to meet the specialized needs of an under-served Hispanic market. The market responded, in a big way. Although this Miami-based company has only been in business for less than three years, its growth has been substantial. What started as a three-person operation is now 195 employees strong, with 11 offices in Florida, Texas, and California. From the beginning, they knew they needed a solution that would enable them to process loans efficiently and compliantly, but still give them the freedom to make the system their own.

That’s why Columbus Capital chose Ellie Mae’s Encompass all-in-one mortgage management solution.

The solution “Encompass, by far, blew the competition away,” Jorge Vidaurrazaga, Vice President of Information Technology at Columbus Capital Lending said. “It gives you the opportunity to create, modify or build anything you can imagine. The second you think of it, you can build it.” Using the rules engine, form builder and Software Development Kit, the team set up a Know Before You Owe control process that ensured the sales and operations staff could comply with the new regulations “without breaking a sweat.” “Everything we needed to deal with the change was available in Encompass. Specifically, the ability to create new controls on the methods we used to qualify, disclose and send modifications to our loans. Those controls made the transition easier.” But, perhaps the most innovative creation is Columbus Capital’s first-of-its-kind, real-time text messaging system. These alerts are part of a comprehensive, sub-milestone system that also promotes efficient communication flow internally, as well. “Every time a processor has a condition or a needs list for the loan officer, the system automatically alerts the appropriate loan officer. At the same time, it sends the consumer a text, prompting him or her to contact the loan officer,” Vidaurrazaga said.

Outcome and Implications

Although Columbus Capital Lending is a relatively new company and new Encompass user at this writing, this young company has realized some significant results. 

-Decreased Loan Lifecycles: Columbus Capital Lending decreased its loan lifecycle by two full days. “A full year of saving two days equates to 24 additional days of employees available to close more loans,” Vidaurrazaga said. “Now, if we close 100 loans monthly, this one innovation enables us to close 80 more loans a year.”

-Improved Efficiency: “When the consumer applies online, and we get the application submission, we can automatically tell Encompass to order credit and title, and put all the pieces into play so our underwriters have all the information they need to make a decision quickly,” Vidaurrazaga said.

-Increased Loan Quality: “A lot of our configurations, custom forms, and alerts—everything we have done—is focused on the quality of the loan. We want to make sure we have a complete file, and no one drops the ball. We do that by making it easier for our loan officers to do things right,” Vidaurrazaga said.

-The Flexibility to Innovate: “Encompass is like ice cream. It’s vanilla, out of the box. But, you can add chocolate, sprinkles, syrup—anything you can imagine to it, to make it just how you like it. You can make it your own,” Vidaurrazaga said. According to Vidaurrazaga, there are two reasons why the company has accomplished so much. Part one is the ingenuity of his staff; part two is having a partner like Ellie Mae.” “Ellie Mae has set the standard of what technology in the mortgage industry should be with Encompass,” he said. “They’ve set the bar, and no one else is going to reach it for a long, long time.”

Quotes

“Everybody’s focused on the whole millennial issue, but what everybody’s not focused on is the fact that the majority of those millennials are Hispanic. Our customers like to communicate face-to-face, not over the phone, for example.” said Jorge Vidaurrazaga, Vice President of Information Technology at Columbus Capital Lending.