Apps Run The World

Gymshark Software Purchases and Digital Transformation Initiatives

Last updated on 2021-08-18 16:37:55

Discover the latest software purchases and digital transformation initiatives being undertaken by Gymshark and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 550 Gymshark employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Gymshark has purchased the following applications: SAP Emarsys for Customer Engagement in 2021, Awin Affiliate Marketing for Partner Relationship Management in 2021, Okta Identity Cloud for Access and Identity Management (AIG) in 2021 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Gymshark is running and its propensity to invest more and deepen its relationship with SAP , Awin , Okta or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Gymshark revenues, which have grown to $243.0 millions in 2019, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Gymshark intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

About the Customer

Gymshark is a fitness apparel & accessories brand, manufacturer and online retailer based in the United Kingdom, supported by over 7 million highly engaged social media followers and customers in 131 countries. Created in 2012 by teenager Ben Francis and a group of his high-school friends.

Scope and Challenges

The accelerated growth Gymshark was experiencing from its inception through 2015 required a platform that could handle significant spikes in traffic and grow in lockstep with the brand. The Gymshark team quickly regretted their decision to choose Magento as their commerce platform, in part, because of the length of time it took to get up and running.

The situation quickly went from bad to worse as the Magento site that cost hundreds of thousands of dollars to build and maintain crashed, The site, was down for eight hours and cost Gymshark an estimated $129,000.

Ten months after entering into a relationship with Magento, Gymshark replatformed with Shopify Plus.

Outcome and Implications

Since migrating to Shopify Plus, the Gymshark team was able to focus solely on growing the brand and experimenting with innovative new products like fitness apparel that can provide athletes additional energy or next-generation wearables that may prevent injuries.

Gymshark's grows helped the company reach £41 million in sales during 2017, generate 5.1 million social media followers in 131 countries, and become one of the fastest growing global fitness and apparel brands globally.

Quotes

“We have the same morals and values as we did when we were a small company. Each of these customers is a human being and deserves to be treated the way I’d wanted to be treated.” - Ben Francis Founder, Gymshark


Blythe Valley Park 3 Central Boulevard
Solihull, x , B90 8AB
United Kingdom
44 15 2790-8903
https://www.gymshark.com/
Industry Employees Revenue
Consumer Packaged Goods 550 $243.0M

Enterprise Software and Cloud Applications being used by Gymshark


Vendor Old Product New Product Category Market Users VAR/SI When Live
Amplitude Legacy Applications Behavioral Analytics Platform Analytics and BI Analytics and BI n/a n/a 2016 2016
Subscribe Subscribe Subscribe Chatbots and Conversational AI Artificial Intelligence Subscribe Subscribe 2013 2013
Subscribe Subscribe Subscribe Audio Video and Web Conferencing Collaboration Subscribe Subscribe 2020 2020
Subscribe Subscribe Subscribe Collaboration Collaboration Subscribe Subscribe 2015 2015
Subscribe Subscribe Subscribe Collaboration Collaboration Subscribe Subscribe 2015 2015
Subscribe Subscribe Subscribe Digital Signing Content Management Subscribe Subscribe 2020 2020
Subscribe Subscribe Subscribe Web Content Management Content Management Subscribe Subscribe 2020 2020
Subscribe Subscribe Subscribe Application, Web and Enterprise Search Content Management Subscribe Subscribe 2019 2019
Subscribe Subscribe Subscribe Marketing Automation CRM Subscribe Subscribe 2016 2016
Subscribe Subscribe Subscribe Customer Engagement CRM Subscribe Subscribe 2021 2021
Subscribe Subscribe Subscribe Marketing Analytics CRM Subscribe Subscribe 2019 2019
Subscribe Subscribe Subscribe Partner Relationship Management CRM Subscribe Subscribe 2021 2021
Subscribe Subscribe Subscribe Customer Experience CRM Subscribe Subscribe 2020 2020
Subscribe Subscribe Subscribe Marketing Analytics CRM Subscribe Subscribe 2013 2013
Subscribe Subscribe Subscribe Marketing Automation CRM Subscribe Subscribe 2016 2016
Subscribe Subscribe Subscribe Customer Experience CRM Subscribe Subscribe 2018 2018
Subscribe Subscribe Subscribe Marketing Automation CRM Subscribe Subscribe 2011 2011
Subscribe Subscribe Subscribe Marketing Automation CRM Subscribe Subscribe 2021 2021
Subscribe Subscribe Subscribe Customer Support CRM Subscribe Subscribe 2021 2021
Subscribe Subscribe Subscribe Customer Support CRM Subscribe Subscribe 2019 2019
Subscribe Subscribe Subscribe Customer Experience CRM Subscribe Subscribe 2021 2021
Subscribe Subscribe Subscribe Marketing Automation CRM Subscribe Subscribe 2017 2017
Subscribe Subscribe Subscribe Customer Data Platform CRM Subscribe Subscribe 2021 2021
Subscribe Subscribe Subscribe eCommerce eCommerce Subscribe Subscribe 2018 2018
Subscribe Subscribe Subscribe Personalization and Product Recommendations eCommerce Subscribe Subscribe 2018 2018
Subscribe Subscribe Subscribe eCommerce eCommerce Subscribe Subscribe 2017 2017
Subscribe Subscribe Subscribe eCommerce eCommerce Subscribe Subscribe 2021 2021
Subscribe Subscribe Subscribe eCommerce Fraud Protection eCommerce Subscribe Subscribe 2017 2017
Subscribe Subscribe Subscribe Personalization and Product Recommendations eCommerce Subscribe Subscribe 2018 2018
Subscribe Subscribe Subscribe Payment Processing ERP Financial Management Subscribe Subscribe 2020 2020
Subscribe Subscribe Subscribe Payment Processing ERP Financial Management Subscribe Subscribe 2019 2019
Subscribe Subscribe Subscribe Payment Processing ERP Financial Management Subscribe Subscribe 2020 2020
Subscribe Subscribe Subscribe Payment Processing ERP Financial Management Subscribe Subscribe 2020 2020
Subscribe Subscribe Subscribe Payment Processing ERP Financial Management Subscribe Subscribe 2020 2020
Subscribe Subscribe Subscribe ERP Financial ERP Financial Management Subscribe Subscribe 2018 2018
Subscribe Subscribe Subscribe Applicant Tracking System,Candidate Relationship Management HCM Subscribe Subscribe 2018 2018
Subscribe Subscribe Subscribe Application Hosting and Computing Services IaaS Subscribe Subscribe 2018 2018
Subscribe Subscribe Subscribe Application Hosting and Computing Services IaaS Subscribe Subscribe 2015 2015
Subscribe Subscribe Subscribe Single Sign-On (SSO) IaaS Subscribe Subscribe 2019 2019
Subscribe Subscribe Subscribe Access and Identity Management (AIG) IaaS Subscribe Subscribe 2021 2021
Subscribe Subscribe Subscribe Content Delivery Network IaaS Subscribe Subscribe 2018 2018
Subscribe Subscribe Subscribe Secure Email Gateways (SEGs) IaaS Subscribe Subscribe 2020 2020
Subscribe Subscribe Subscribe Content Delivery Network IaaS Subscribe Subscribe 2018 2018
Subscribe Subscribe Subscribe Application Hosting and Computing Services IaaS Subscribe Subscribe 2020 2020
Subscribe Subscribe Subscribe Content Delivery Network IaaS Subscribe Subscribe 2021 2021
Subscribe Subscribe Subscribe Application Hosting and Computing Services IaaS Subscribe Subscribe 2020 2020
Subscribe Subscribe Subscribe Content Delivery Network IaaS Subscribe Subscribe 2019 2019
Subscribe Subscribe Subscribe Application Performance Management ITSM Subscribe Subscribe 2015 2015
Subscribe Subscribe Subscribe Application Performance Management ITSM Subscribe Subscribe 2018 2018
Subscribe Subscribe Subscribe Application Performance Management ITSM Subscribe Subscribe 2020 2020
Subscribe Subscribe Subscribe Transactional Email PaaS Subscribe Subscribe 2020 2020
Subscribe Subscribe Subscribe Apps Development PaaS Subscribe Subscribe 2017 2017
Subscribe Subscribe Subscribe Transactional Email PaaS Subscribe Subscribe 2018 2018
Subscribe Subscribe Subscribe Transactional Email PaaS Subscribe Subscribe 2021 2021
Subscribe Subscribe Subscribe Project Portfolio Management PPM Subscribe Subscribe 2020 2020
Subscribe Subscribe Subscribe Governance, Risk and Compliance TRM Subscribe Subscribe 2020 2020
Subscribe Subscribe Subscribe Governance, Risk and Compliance TRM Subscribe Subscribe 2020 2020
Vendor Old Product New Product Category Market Users VAR/SI When Live
Amplitude Legacy Applications Behavioral Analytics Platform Analytics and BI Analytics and BI n/a n/a 2016 2016
Subscribe Subscribe Subscribe Audio Video and Web Conferencing Collaboration Subscribe Subscribe 2020 2020
Subscribe Subscribe Subscribe Collaboration Collaboration Subscribe Subscribe 2015 2015
Subscribe Subscribe Subscribe Collaboration Collaboration Subscribe Subscribe 2015 2015
Subscribe Subscribe Subscribe Digital Signing Content Management Subscribe Subscribe 2020 2020
Subscribe Subscribe Subscribe Web Content Management Content Management Subscribe Subscribe 2020 2020
Subscribe Subscribe Subscribe Application, Web and Enterprise Search Content Management Subscribe Subscribe 2019 2019
Subscribe Subscribe Subscribe Marketing Automation CRM Subscribe Subscribe 2016 2016
Subscribe Subscribe Subscribe Customer Engagement CRM Subscribe Subscribe 2021 2021
Subscribe Subscribe Subscribe Marketing Analytics CRM Subscribe Subscribe 2019 2019
Subscribe Subscribe Subscribe Partner Relationship Management CRM Subscribe Subscribe 2021 2021
Subscribe Subscribe Subscribe Customer Experience CRM Subscribe Subscribe 2020 2020
Subscribe Subscribe Subscribe Marketing Analytics CRM Subscribe Subscribe 2013 2013
Subscribe Subscribe Subscribe Marketing Automation CRM Subscribe Subscribe 2016 2016
Subscribe Subscribe Subscribe Customer Experience CRM Subscribe Subscribe 2018 2018
Subscribe Subscribe Subscribe Marketing Automation CRM Subscribe Subscribe 2011 2011
Subscribe Subscribe Subscribe Marketing Automation CRM Subscribe Subscribe 2021 2021
Subscribe Subscribe Subscribe Customer Support CRM Subscribe Subscribe 2021 2021
Subscribe Subscribe Subscribe Customer Support CRM Subscribe Subscribe 2019 2019
Subscribe Subscribe Subscribe Customer Experience CRM Subscribe Subscribe 2021 2021
Subscribe Subscribe Subscribe Marketing Automation CRM Subscribe Subscribe 2017 2017
Subscribe Subscribe Subscribe Customer Data Platform CRM Subscribe Subscribe 2021 2021
Subscribe Subscribe Subscribe eCommerce eCommerce Subscribe Subscribe 2018 2018
Subscribe Subscribe Subscribe Personalization and Product Recommendations eCommerce Subscribe Subscribe 2018 2018
Subscribe Subscribe Subscribe eCommerce eCommerce Subscribe Subscribe 2017 2017
Subscribe Subscribe Subscribe eCommerce eCommerce Subscribe Subscribe 2021 2021
Subscribe Subscribe Subscribe eCommerce Fraud Protection eCommerce Subscribe Subscribe 2017 2017
Subscribe Subscribe Subscribe Personalization and Product Recommendations eCommerce Subscribe Subscribe 2018 2018
Subscribe Subscribe Subscribe Payment Processing ERP Financial Management Subscribe Subscribe 2020 2020
Subscribe Subscribe Subscribe Payment Processing ERP Financial Management Subscribe Subscribe 2019 2019
Subscribe Subscribe Subscribe Payment Processing ERP Financial Management Subscribe Subscribe 2020 2020
Subscribe Subscribe Subscribe Payment Processing ERP Financial Management Subscribe Subscribe 2020 2020
Subscribe Subscribe Subscribe Payment Processing ERP Financial Management Subscribe Subscribe 2020 2020
Subscribe Subscribe Subscribe ERP Financial ERP Financial Management Subscribe Subscribe 2018 2018
Subscribe Subscribe Subscribe Applicant Tracking System,Candidate Relationship Management HCM Subscribe Subscribe 2018 2018
Subscribe Subscribe Subscribe Application Performance Management ITSM Subscribe Subscribe 2015 2015
Subscribe Subscribe Subscribe Application Performance Management ITSM Subscribe Subscribe 2018 2018
Subscribe Subscribe Subscribe Application Performance Management ITSM Subscribe Subscribe 2020 2020
Subscribe Subscribe Subscribe Project Portfolio Management PPM Subscribe Subscribe 2020 2020
Subscribe Subscribe Subscribe Governance, Risk and Compliance TRM Subscribe Subscribe 2020 2020
Subscribe Subscribe Subscribe Governance, Risk and Compliance TRM Subscribe Subscribe 2020 2020
Vendor Old Product New Product Category Market Users VAR/SI When Live
LiveChat, Inc. Legacy Applications LiveChat Chatbots and Conversational AI Artificial Intelligence n/a n/a 2013 2013

IT Decision Makers and Key Stakeholders at Gymshark


First Name Last Name Title Email Phone
Subscribe Subscribe Founder Subscribe Subscribe
Subscribe Subscribe Head Of Ecom andd Product Management Subscribe Subscribe
Subscribe Subscribe Finance Director Subscribe Subscribe
Subscribe Subscribe Head Of Finance Subscribe Subscribe
Subscribe Subscribe Head of CRM Subscribe Subscribe
Subscribe Subscribe Financial Accountant Subscribe Subscribe
Subscribe Subscribe Digital Product Director Subscribe Subscribe