Discover the latest software purchases and digital transformation initiatives being undertaken by Gymshark and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 900 Gymshark employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Gymshark has purchased the following applications: Shopify Plus for eCommerce in 2017, Oracle NetSuite ERP for ERP Financial in 2016, Eploy Applicant Tracking System for Applicant Tracking System,Candidate Relationship Management in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Gymshark is running and its propensity to invest more and deepen its relationship with Shopify , Oracle , Eploy or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Gymshark revenues, which have grown to $452.0 million in 2023, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Gymshark intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
About the Customer
Gymshark is a fitness apparel & accessories brand, manufacturer and online retailer based in the United Kingdom, supported by over 7 million highly engaged social media followers and customers in 131 countries. Created in 2012 by teenager Ben Francis and a group of his high-school friends.
Scope and Challenges
The accelerated growth Gymshark was experiencing from its inception through 2015 required a platform that could handle significant spikes in traffic and grow in lockstep with the brand. The Gymshark team quickly regretted their decision to choose Magento as their commerce platform, in part, because of the length of time it took to get up and running.
The situation quickly went from bad to worse as the Magento site that cost hundreds of thousands of dollars to build and maintain crashed, The site, was down for eight hours and cost Gymshark an estimated $129,000.
Ten months after entering into a relationship with Magento, Gymshark replatformed with Shopify Plus.
Outcome and Implications
Since migrating to Shopify Plus, the Gymshark team was able to focus solely on growing the brand and experimenting with innovative new products like fitness apparel that can provide athletes additional energy or next-generation wearables that may prevent injuries.
Gymshark's grows helped the company reach £41 million in sales during 2017, generate 5.1 million social media followers in 131 countries, and become one of the fastest growing global fitness and apparel brands globally.
Quotes
“We have the same morals and values as we did when we were a small company. Each of these customers is a human being and deserves to be treated the way I’d wanted to be treated.” - Ben Francis Founder, Gymshark
| Vendor | Old Product | New Product | Category | Market | VAR/SI | When | Live |
|---|---|---|---|---|---|---|---|
| Rollbar | Legacy Apps | Rollbar Error Tracking Platform | Apps Development | PaaS | n/a | 2017 | 2017 |
| Subscribe | Subscribe | Subscribe | Transactional Email | PaaS | Subscribe | 2018 | 2018 |
| Subscribe | Subscribe | Subscribe | Transactional Email | PaaS | Subscribe | 2020 | 2020 |
| Subscribe | Subscribe | Subscribe | Transactional Email | PaaS | Subscribe | 2021 | 2021 |
| Vendor | Old Product | New Product | Category | Market | VAR/SI | When | Live |
|---|---|---|---|---|---|---|---|
| LiveChat, Inc. | Legacy Apps | LiveChat | Chatbots and Conversational AI | Artificial Intelligence | Subscribe | 2013 | 2013 |
| Subscribe | Subscribe | Subscribe | Chatbots and Conversational AI | Artificial Intelligence | Subscribe | 2018 | 2018 |
| Subscribe | Subscribe | Subscribe | Generative AI | Artificial Intelligence | Subscribe | 2023 | 2024 |
| First Name | Last Name | Title | Phone | |
|---|---|---|---|---|
| Subscribe | Subscribe | Founder | Subscribe | Subscribe |
| Subscribe | Subscribe | Head of CRM | Subscribe | Subscribe |
| Subscribe | Subscribe | Finance Director | Subscribe | Subscribe |
| Subscribe | Subscribe | Financial Accountant | Subscribe | Subscribe |
| Subscribe | Subscribe | Head Of Finance | Subscribe | Subscribe |
| Subscribe | Subscribe | Head Of Ecom andd Product Management | Subscribe | Subscribe |
| Subscribe | Subscribe | Digital Product Director | Subscribe | Subscribe |
| Subscribe | Subscribe | Chief Financial Officer | Subscribe | Subscribe |
| Subscribe | Subscribe | IT Procurement Manager | Subscribe | Subscribe |
| Subscribe | Subscribe | Procurement Executive | Subscribe | Subscribe |
| Subscribe | Subscribe | Head of Group Corporate Finance | Subscribe | Subscribe |
| Subscribe | Subscribe | Procurement Executive | Subscribe | Subscribe |
| Subscribe | Subscribe | Procurement Executive | Subscribe | Subscribe |
| Subscribe | Subscribe | Group Corporate Finance Manager | Subscribe | Subscribe |