Gymshark Digital Transformation Initiatives

About the Customer

Gymshark is a fitness apparel & accessories brand, manufacturer and online retailer based in the United Kingdom, supported by over 7 million highly engaged social media followers and customers in 131 countries. Created in 2012 by teenager Ben Francis and a group of his high-school friends.

Scope and Challenges

The accelerated growth Gymshark was experiencing from its inception through 2015 required a platform that could handle significant spikes in traffic and grow in lockstep with the brand. The Gymshark team quickly regretted their decision to choose Magento as their commerce platform, in part, because of the length of time it took to get up and running.

The situation quickly went from bad to worse as the Magento site that cost hundreds of thousands of dollars to build and maintain crashed, The site, was down for eight hours and cost Gymshark an estimated $129,000.

Ten months after entering into a relationship with Magento, Gymshark replatformed with Shopify Plus.

Outcome and Implications

Since migrating to Shopify Plus, the Gymshark team was able to focus solely on growing the brand and experimenting with innovative new products like fitness apparel that can provide athletes additional energy or next-generation wearables that may prevent injuries.

Gymshark's grows helped the company reach £41 million in sales during 2017, generate 5.1 million social media followers in 131 countries, and become one of the fastest growing global fitness and apparel brands globally.

Quotes

“We have the same morals and values as we did when we were a small company. Each of these customers is a human being and deserves to be treated the way I’d wanted to be treated.” - Ben Francis Founder, Gymshark


Trigen House, 3 Central Blvd
Solihull, x , B90 8AB
UK
44 15 27 90 8903
https://www.gymshark.com/
Industry Employees Revenue
Retail Subscribe Subscribe

Enterprise Software and Cloud Applications Purchased by Gymshark


Vendor Old Product New Product Function Market Users VAR/SI When Live
Shopify Magento Shopify Plus eCommerce Platform eCommerce n/a n/a 2016 2016

IT Decision Makers and Key Stakeholders at Gymshark


First Name Last Name Title Email Phone
Subscribe Subscribe Founder Subscribe Subscribe
Subscribe Subscribe Head of CRM Subscribe Subscribe