Gymshark
3 Central Blvd, Blythe Valley Park, Shirley,
Solihull, B90 8AB,
United Kingdom
Solihull, B90 8AB,
United Kingdom
44 15 2790-8903
Retail
Gymshark Technographics
Gymshark Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Gymshark and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 900 Gymshark employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Gymshark has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2016, Greenhouse ATS for Applicant Tracking System in 2018, LiveChat for Chatbots and Conversational AI in 2013 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Gymshark is running and its propensity to invest more and deepen its relationship with Oracle , SAP , PayPal or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Gymshark revenues, which have grown to $452.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Gymshark intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Gymshark Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP Financial Management | n/a | 2016 | 2017 |
In 2016, Gymshark implemented Oracle NetSuite ERP as its core financial backbone. The Oracle NetSuite ERP deployment is categorized as ERP Financial and is managed by Gymshark's Systems team inside the wider Tech department, which is responsible for development, maintenance, and support of all back-end systems with primary focus on NetSuite.
The implementation centered on standard ERP Financial capabilities, including general ledger, accounts payable, accounts receivable, order-to-cash workflows, procure-to-pay processes, inventory financial controls, and consolidated financial reporting. Configuration work emphasized chart of accounts design, transaction posting rules, period close sequences, and role based access controls appropriate for a mid market retail organization.
Operationally the Systems team drove integration work across Gymshark's back-end estate, orchestrating data flows between commerce platforms, fulfillment and warehouse systems, and reporting and analytics layers through APIs and integration middleware. The implementation supported cross functional business functions including finance, operations, supply chain finance, and inventory financial reconciliation, with the Systems team heavily involved in all integration projects between relevant systems.
Governance and run book responsibilities were institutionalized within the Systems team, which retained ownership for ongoing maintenance, release coordination, and support escalation. Rollout and ongoing operations were structured to align ERP Financial processes with finance and operations teams, with the Systems team acting as the primary technical steward for Oracle NetSuite ERP.
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ERP Financial | ERP Financial Management |
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2025 | 2025 |
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Payment Processing | ERP Financial Management |
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2019 | 2019 |
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Payment Processing | ERP Financial Management |
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2020 | 2020 |
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Payment Processing | ERP Financial Management |
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2020 | 2020 |
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Payment Processing | ERP Financial Management |
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2020 | 2020 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Greenhouse | Legacy | Greenhouse ATS | Applicant Tracking System | HCM | n/a | 2018 | 2018 |
In 2018, Gymshark implemented Greenhouse ATS. The Applicant Tracking System is deployed as a cloud hosted career site integration, with Greenhouse ATS embedded on Gymshark's website to publish job postings and capture candidate applications.
Gymshark Greenhouse ATS Applicant Tracking System supports Talent Acquisition and HR functions for the United Kingdom based retailer of about 900 employees. Configuration centers on core recruitment modules including job posting management, candidate tracking, interview scheduling, structured scoring, and offer management, with the career site integration routing application intake into a single recruiting system of record. Operational ownership rests with Talent Acquisition and HR, and hiring managers interact with structured interview kits and candidate scorecards through the Greenhouse ATS interface, enabling standardized hiring workflows across the organization.
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Applicant Tracking System, Candidate Relationship Management | HCM |
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2018 | 2018 |
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Employee Recognition and Rewards Management | HCM |
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2019 | 2019 |
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Learning and Development | HCM |
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2023 | 2023 |
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Skills Intelligence | HCM |
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2020 | 2020 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| LiveChat, Inc. | Legacy | LiveChat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2013 | 2013 |
In 2013, Gymshark implemented LiveChat on its website. Gymshark deployed LiveChat as part of its Chatbots and Conversational AI stack to provide real time customer engagement on the e commerce site and to support online customer service workflows.
The implementation centers on an embedded LiveChat widget and associated agent console, delivering real time messaging, chat transcripts, canned responses, and proactive chat capabilities typical of Chatbots and Conversational AI solutions. Operational coverage is focused on website customer support and e commerce inquiry handling, aligning the application with customer service and online sales functions and integrating the chat interface directly into Gymshark’s web storefront and session flows.
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Chatbots and Conversational AI | AI-Powered Application |
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2018 | 2018 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Audio Video and Web Conferencing | Collaboration |
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2020 | 2020 |
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Collaboration | Collaboration |
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2015 | 2015 |
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Collaboration | Collaboration |
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2019 | 2019 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application, Web and Enterprise Search | Content Management |
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2019 | 2019 |
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Digital Signing | Content Management |
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2020 | 2020 |
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Web Content Management | Content Management |
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2020 | 2020 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce Fraud Protection | eCommerce |
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2017 | 2017 |
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eCommerce | eCommerce |
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2017 | 2017 |
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eCommerce | eCommerce |
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2021 | 2021 |
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eCommerce | eCommerce |
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2018 | 2018 |
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eCommerce | eCommerce |
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2020 | 2020 |
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eCommerce | eCommerce |
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2023 | 2023 |
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Personalization and Product Recommendations | eCommerce |
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2018 | 2018 |
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Personalization and Product Recommendations | eCommerce |
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2018 | 2018 |
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Shipping Management | eCommerce |
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2020 | 2020 |
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SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Warehouse Management | SCM |
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2015 | 2015 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Analytics | CRM |
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2019 | 2019 |
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Customer Data Platform | CRM |
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2021 | 2021 |
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Customer Engagement | CRM |
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2019 | 2019 |
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Experience | CRM |
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2020 | 2020 |
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Customer Experience | CRM |
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2021 | 2021 |
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Customer Support | CRM |
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2019 | 2019 |
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Customer Support | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2011 | 2011 |
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Marketing Analytics | CRM |
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2013 | 2013 |
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Marketing Analytics | CRM |
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2016 | 2016 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Partner Relationship Management | CRM |
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2021 | 2021 |
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Social Media Management | CRM |
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2022 | 2022 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2015 | 2015 |
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Application Performance Management | ITSM |
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2018 | 2018 |
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Application Performance Management | ITSM |
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2020 | 2020 |
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IT Service Management | ITSM |
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2022 | 2022 |
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PLM and Engineering
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Product Lifecycle Management | PLM and Engineering |
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2017 | 2017 |
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Product Lifecycle Management | PLM and Engineering |
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2020 | 2020 |
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PPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Project Portfolio Management | PPM |
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2020 | 2020 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Apps Development | PaaS |
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2017 | 2017 |
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Transactional Email | PaaS |
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2018 | 2018 |
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Transactional Email | PaaS |
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2020 | 2020 |
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Transactional Email | PaaS |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2019 | 2019 |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Gymshark
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Gymshark Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Gymshark IT executives and key decision makers. This section highlights Gymshark's latest recorded technology evaluations, including Greenhouse ATS for Applicant Tracking System on 2025-03-14 and Intercom for Customer Support on 2025-01-23. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Gymshark digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Gymshark Technographics
Gymshark is a Retail organization based in United Kingdom,
with around 900 employees and annual revenues of $452.0 million.
Gymshark operates a diverse technology stack with applications such as
Oracle NetSuite ERP, Greenhouse ATS and LiveChat,
covering areas like ERP Financial, Applicant Tracking System and Chatbots and Conversational AI.
Gymshark has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Greenhouse and LiveChat, Inc..
Gymshark recently adopted applications including
SAP S/4 HANA in 2025, HowNow Learning Platform in 2023 and Particl in 2023,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Gymshark’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Gymshark’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Gymshark technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.