Hershey
100 Crystal A Drive,
Hershey, 17033, PA,
United States
Hershey, 17033, PA,
United States
1 717-534-4200
Consumer Packaged Goods
Hershey Technographics
Hershey Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Hershey and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 22000 Hershey employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Hershey has purchased the following applications: SAP S/4 HANA for ERP Financial in 2016, SAP SuccessFactors Employee Central for Core HR in 2016, Adobe Connect for Audio Video and Web Conferencing in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Hershey is running and its propensity to invest more and deepen its relationship with SAP , Adobe Systems , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Hershey revenues, which have grown to $7.40 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Hershey intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Hershey Tech Stack and Enterprise Applications
Hershey ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP S/4 HANA | ERP Financial | ERP | n/a | 2016 | 2016 |
In 2016, Hershey implemented SAP S/4 HANA as its core ERP Financial platform to transform its way of business. The deployment positioned SAP S/4 HANA at the center of Hershey's finance and transactional operations, establishing a single system for financial accounting, controlling, and operational finance workloads across the enterprise.
The SAP S/4 HANA implementation focused on standard ERP Financial capabilities, including general ledger, accounts payable, accounts receivable, asset accounting, controlling, treasury functionality, and accelerated financial close processes. Configuration emphasized a unified master data model and real-time ledgers to support consistent financial reporting and period-end close workflows.
Operational scope encompassed Hershey's corporate finance organization and integrated into business functions that drive financial transactions and reporting, including accounting, procurement-related finance flows, and commercial finance. The deployment supported centralized financial processes across Hershey's organization headquartered in the United States, aligning accounting practice and transactional control under the SAP S/4 HANA application.
Governance for the SAP S/4 HANA program established standardized process controls, master data governance, and change management to stabilize core financial operations and enable process harmonization. Hershey used SAP S/4 HANA to transform its way of business by moving to a single ERP Financial platform intended to streamline financial processes and provide a consistent transactional foundation for downstream business planning and control.
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ERP Financial | ERP |
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2014 | 2014 |
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Expense Management | ERP |
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2007 | 2007 |
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Hershey HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP SuccessFactors Employee Central | Core HR | HCM | n/a | 2016 | 2016 |
In 2016, Hershey implemented SAP SuccessFactors Employee Central as its Core HR system. The implementation centered on Employee Central with a specific focus on event derivation, business rule creation, and workflow design and execution.
SAP SuccessFactors Employee Central configuration extended to Compensation and Variable Pay modules and incorporated performance management, analytics, reporting, profile, and core functionality to support HR processes. Functional workflows were structured to enable automated event derivation and rule driven data flows within employee lifecycles. The deployment emphasized configuration of compensation and variable pay workflows alongside standard Core HR capabilities.
A comprehensive role based permissions strategy was designed and executed for the SuccessFactors platform covering employee central, compensation, performance management, analytics, reporting, profile, and core capabilities, establishing governance boundaries for HR, compensation, and talent management workflows. Governance workstreams included permission modeling, rule enforcement, and workflow governance to control access and execution across HR operations. The narrative highlights focused implementation signals around modules, business rule automation, workflow orchestration, and platform level governance.
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Learning and Development | HCM |
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2016 | 2016 |
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Recruiting, Applicant Tracking System | HCM |
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2016 | 2016 |
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Hershey Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Connect | Audio Video and Web Conferencing | Collaboration | n/a | 2020 | 2020 |
In 2020, Hershey deployed Adobe Connect as its Audio Video and Web Conferencing solution, embedding Adobe Connect on the corporate website to host externally facing webinars and web meetings. Hershey Adobe Connect Audio Video and Web Conferencing is used to deliver browser-based session experiences and public event pages that are surfaced directly through the company site.
The implementation leverages standard Adobe Connect capabilities, including persistent meeting rooms, screen and application sharing, session recording and playback, attendee management, and interactive pods for polling and Q&A. The deployment is web-integrated, with session provisioning, access controls, and scheduling handled through site workflows and centralized event coordination, placing operational ownership with corporate communications and digital marketing. Governance practices focus on session moderation, content publishing and archival of recordings to support externally directed communications and training.
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Collaboration | Collaboration |
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2018 | 2018 |
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Hershey Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Digital Asset Management | Content Management |
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2016 | 2016 |
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Digital Signing | Content Management |
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2022 | 2022 |
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Enterprise Content Management | Content Management |
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2021 | 2021 |
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Hershey eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2019 | 2019 |
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Hershey SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Advanced Planning and Scheduling | SCM |
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2008 | 2008 |
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Hershey CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2020 | 2020 |
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Data Management Platform | CRM |
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2021 | 2021 |
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Data Management Platform | CRM |
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2023 | 2023 |
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Marketing Automation | CRM |
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2011 | 2011 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Hershey Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Procurement | Procurement |
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2014 | 2014 |
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Supplier Relationship Management | Procurement |
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2014 | 2014 |
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Hershey TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Hershey IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Hershey CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2016 | 2016 |
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Secure Web Gateways (SWG) | CyberSecurity |
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2016 | 2016 |
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IT Decision Makers and Key Stakeholders at Hershey
| First Name | Last Name | Title | Function | Department | Phone | |
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Senior Vice President, Chief Financial Officer | CXO | Finance | |
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President and Chief Executive Officer | CXO | Finance | |
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Vice President, Finance | VP | Finance | |
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VP Internal Audit | VP | Risk | |
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Global Treasurer | CXO | Finance | |
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Director, North America Controller | Director | Finance | |
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Manager, General Accounting | Manager | Finance | |
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Sr Admin Assistant to VP | VP | Operations | |
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Senior Vice President, Finance and Planning | VP | Finance | |
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Chief Information Officer | CXO | IT | |
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Apps Being Evaluated by Hershey Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Hershey IT executives and key decision makers. This section highlights Hershey's latest recorded technology evaluations, including SAP S/4 HANA for ERP Financial on 2025-07-24, o9 Revenue Growth Management (RGM) for EPM on 2025-06-05, and SAP SuccessFactors Learning for Learning and Development on 2025-05-02. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Hershey digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2025-07-24 | Hershey | Evaluated | SAP | SAP S/4 HANA | ERP Financial | ERP |
| 2025-06-05 | Hershey | Evaluated | o9 Solutions | o9 Revenue Growth Management (RGM) | EPM | EPM |
| 2025-05-02 | Hershey | Evaluated | SAP | SAP SuccessFactors Learning | Learning and Development | HCM |
| 2024-12-19 | Hershey | Evaluated |
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Apps Development | PaaS |
| 2024-10-02 | Hershey | Evaluated |
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Personalization and Product Recommendations | eCommerce |
| 2024-08-01 | Hershey | Evaluated |
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Legacy System | Legacy |
| 2024-06-20 | Hershey | Evaluated |
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Content Management | Content Management |
FAQ - APPS RUN THE WORLD Hershey Technographics
Hershey is a Consumer Packaged Goods organization based in United States,
with around 22000 employees and annual revenues of $7.40 billion.
Hershey operates a diverse technology stack with applications such as
SAP S/4 HANA, SAP SuccessFactors Employee Central and Adobe Connect,
covering areas like ERP Financial, Core HR and Audio Video and Web Conferencing.
Hershey has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP and Adobe Systems.
Hershey recently adopted applications including
LiveRamp Clean Room in 2023, DocuSign eSignature in 2022 and Dropbox Business in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Hershey’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Hershey’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Hershey technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.