Nielsen
Location
675 6th Ave,
New York, 10010, NY,
United States
Website
https://www.nielsen.com/
Phone
1 646-441-2108
Artw industry
Professional Services
Employee
Revenue

Nielsen Technographics

Nielsen Software Purchases and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Nielsen and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 28500 Nielsen employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Nielsen has purchased the following applications: 6sense Account Engagement Platform for Account Based Marketing in 2023, MicroStrategy ONE Analytics for Analytics and BI in 2015, Lever by Employ for Applicant Tracking System in 2022 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Nielsen is running and its propensity to invest more and deepen its relationship with 6sense , MicroStrategy , IBM or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Nielsen revenues, which have grown to $3.50 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Nielsen intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Nielsen Data, Technology Stack, and Enterprise Applications
CRM
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
6sense Legacy 6sense Account Engagement Platform Account Based Marketing CRM n/a 2023 2023
Customer Experience CRM 2012 2012
Customer Experience CRM 2020 2020
Data Management Platform CRM 2015 2015
Marketing Automation CRM 2016 2016
Marketing Automation CRM 2016 2016
Sales Automation, CRM, Sales Engagement CRM 2021 2021
Analytics and BI
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
MicroStrategy Legacy MicroStrategy ONE Analytics Analytics and BI Analytics and BI n/a 2015 2018
Analytics and BI Analytics and BI 2015 2015
Data Warehouse Analytics and BI 2022 2022
HCM
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
Employ SAP SuccessFactors Recruiting Lever by Employ Applicant Tracking System HCM n/a 2022 2022
BackGround Screening HCM 2021 2021
Compensation Management HCM 2017 2018
Core HR HCM 2015 2018
Core HR HCM 2017 2018
Employee Engagement HCM 2016 2016
HR Service Delivery HCM 2021 2021
Learning and Development HCM 2018 2018
Learning and Development HCM 2016 2016
Performance and Goal Management HCM 2017 2018
Time and Attendance HCM 2008 2009
Time and Attendance HCM 2021 2021
Workforce Analytics HCM 2017 2017
Workforce Management HCM 2008 2009
IaaS
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
Application Hosting and Computing Services IaaS 2013 2013
Application Hosting and Computing Services IaaS 2014 2014
Application Hosting and Computing Services IaaS 2021 2021
Content Delivery Network IaaS 2021 2021
Content Delivery Network IaaS 2020 2020
Content Delivery Network IaaS 2022 2022
Database Management IaaS 2015 2015
ITSM
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
Application Performance Management ITSM 2020 2020
Incident Management ITSM 2022 2022
IT Service Management ITSM 2018 2018
ERP Financial Management
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
AR Automation ERP Financial Management 2020 2020
ERP Financial ERP Financial Management 2015 2018
ERP Financial ERP Financial Management 2021 2022
Expense Management ERP Financial Management 2015 2015
Collaboration
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
Audio Video and Web Conferencing Collaboration 2018 2018
Collaboration Collaboration 2016 2016
Collaboration Collaboration 2018 2018
Collaboration Collaboration 2013 2013
Content Management
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
Content Management Content Management 2017 2017
Digital Asset Management Content Management 2015 2015
Digital Signing Content Management 2021 2021
Procurement
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
Contract Lifecycle Management Procurement 2017 2017
Procure to Pay Procurement 2017 2017
Procurement Procurement 2017 2017
Sourcing Procurement 2017 2017
Supplier Relationship Management Procurement 2017 2017
TRM
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
Governance, Risk and Compliance TRM 2021 2021
Governance, Risk and Compliance TRM 2021 2021
CyberSecurity
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
Identity and Access Management (IAM) CyberSecurity 2021 2021
SPM
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
Incentive Compensation Management SPM 2019 2019
AI Development
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
ML and Data Science Platforms AI Development 2017 2018
ERP Services and Operations
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
Professional Services Automation ERP Services and Operations 2008 2008
Travel Management ERP Services and Operations 2015 2015
Professional Services
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
Professional Services Professional Services 2015 2015
PPM
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
Project Portfolio Management PPM 2021 2021
PaaS
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
Robotic Process Automation PaaS 2017 2018
Transactional Email PaaS 2018 2018
IT Decision Makers and Key Stakeholders at Nielsen
First Name Last Name Title Function Department Email Phone
No data found
Show All Contacts
Apps Being Evaluated by Nielsen Executives
Date Company Status Vendor Product Category Market
No data found
FAQ - APPS RUN THE WORLD Nielsen Technographics

Nielsen is a Professional Services organization based in United States, with around 28500 employees and annual revenues of $3.50 billion.

Nielsen operates a diverse technology stack with applications such as 6sense Account Engagement Platform, MicroStrategy ONE Analytics and Lever by Employ, covering areas like Account Based Marketing, Analytics and BI and Applicant Tracking System.

Nielsen has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as 6sense, MicroStrategy and Employ.

Nielsen recently adopted applications including 6sense Account Engagement Platform in 2023, Yellowbrick Data Warehouse in 2022 and Lever by Employ in 2022, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of Nielsen’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates Nielsen’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

Subscribe to APPS RUN THE WORLD to access the complete Nielsen technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.