Discover the latest software purchases and digital transformation initiatives being undertaken by Nielsen and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 15100 Nielsen employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Nielsen has purchased the following applications: Google Workspace (Formerly Google G-Suite) for Collaboration in 2016, SAP HCM (HR) for Core HR in 2015, SAP ERP ECC 6.0 for ERP Financial in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Nielsen is running and its propensity to invest more and deepen its relationship with Google , SAP , MicroStrategy or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Nielsen revenues, which have grown to $3.55 billion in 2023, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Nielsen intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
About the Customer
The Nielsen Company (Nielsen) is well-known and respected marketing research firms, with operations in over 100 countries. Its 56,000 users work to provide insights and data that give customers a better understanding of what people watch, listen to, and buy. Those insights are essential to companies in a variety of industries, including media and entertainment, consumer products, and retail, that must stay in touch with customers in a fast-changing marketplace.
Scope and Challenges
To help customers get the information they need to increase ad sales and boost market share, Nielsen must empower its employees to collaborate across markets and global offices. The company saw an opportunity to improve collaboration by moving productivity apps to the cloud, allowing employees to work anytime, anywhere, and on any device.
Nielsen wanted a productivity suite that it could support anywhere worldwide using the same processes. It also needed an enterprise-ready solution with a rich feature set, broad compatibility, and strong security. After acquiring a company that had successfully transformed collaboration using the Google intelligent apps for business, Nielsen decided to move all its employees to G Suite.
To prevent any disruption to the business during the G Suite migration, Nielsen engaged Maven Wave, a Google Cloud Premier Partner, for professional services assistance. Maven Wave brought a wealth of change management experience, helping Nielsen keep the migration on track.
Outcome and Implications
For multinational firms as large as Nielsen, changing the way employees work isn’t always easy at first. Nielsen approached change management carefully, using consistent messaging and focusing on leadership and employee engagement.
Nielsen conducted a multi-phased approach, focusing on creating a culture of collaboration. The company identified several personas to target. These included general end users, administrative assistants, executive stakeholders, as well as core IT staff and help desk professionals. Nielsen onboarded this last group before other employees since their workload would be most impacted by the change.
Nielsen went live with G Suite to its global community over a single weekend. To highlight the successful launch, Google Guides led celebrations around the world, wearing shirts in Google colors and waving flags to generate enthusiasm.
Today the collaboration between Nielsen, Google, and Maven Wave continues, with Nielsen providing input on product features to help further enhance future G Suite capabilities. Nielsen has also embraced Google App Maker to easily and more securely create custom apps on the same platform used by G Suite.
Quotes
“In keeping with our cloud-first strategy and digital transformation, we wanted to give our employees state-of-the-art collaboration tools. We knew that a global, cloud-based toolset would help change the way everyone in the company works and maximize the value we deliver to our customers.” - said Kimberly Anstett, Chief Information Officer at Nielsen.
“It was clear to us that G Suite was built with enterprise security and workflows in mind,” says Kimberly. “As CIO of a data-driven company, I appreciated that Google understood our privacy requirements and how we need our information assets to be secured. I knew our business was in the right hands.”
“We saw our G Suite migration as an opportunity to help everyone in the company improve their productivity and strengthen our relationships with the 56,000 users we support worldwide,” - said Nerina Martinez, Technology Director at Nielsen.
| Vendor | Old Product | New Product | Category | Market | VAR/SI | When | Live |
|---|---|---|---|---|---|---|---|
| Apache Software | Legacy Apps | Apache Hadoop | Database Management | PaaS | n/a | 2015 | 2015 |
| Subscribe | Subscribe | Subscribe | Transactional Email | PaaS | Subscribe | 2018 | 2018 |
| Subscribe | Subscribe | Subscribe | Robotic Process Automation | PaaS | Subscribe | 2017 | 2018 |
| Vendor | Old Product | New Product | Category | Market | VAR/SI | When | Live |
|---|---|---|---|---|---|---|---|
| Rackspace Technology | Legacy Apps | Rackspace Cloud | Application Hosting and Computing Services | IaaS | n/a | 2013 | 2013 |
| Subscribe | Subscribe | Subscribe | Application Hosting and Computing Services | IaaS | Subscribe | 2014 | 2014 |
| Subscribe | Subscribe | Subscribe | Content Delivery Network | IaaS | Subscribe | 2021 | 2021 |
| Subscribe | Subscribe | Subscribe | Content Delivery Network | IaaS | Subscribe | 2020 | 2020 |
| Subscribe | Subscribe | Subscribe | Access and Identity Management (AIG) | IaaS | Subscribe | 2021 | 2021 |
| Subscribe | Subscribe | Subscribe | Application Hosting and Computing Services | IaaS | Subscribe | 2021 | 2021 |
| Subscribe | Subscribe | Subscribe | Content Delivery Network | IaaS | Subscribe | 2022 | 2022 |
| Vendor | Old Product | New Product | Category | Market | VAR/SI | When | Live |
|---|---|---|---|---|---|---|---|
| Databricks | Legacy Apps | Databricks Unified Analytics Platform | Machine Learning and Data Science Platform | Artificial Intelligence | Subscribe | 2017 | 2018 |
| Subscribe | Subscribe | Subscribe | Professional Services | Professional Services | Subscribe | 2015 | 2015 |
| First Name | Last Name | Title | Phone | |
|---|---|---|---|---|
| Subscribe | Subscribe | CIO | Subscribe | Subscribe |
| Subscribe | Subscribe | VP Technology | Subscribe | Subscribe |
| Subscribe | Subscribe | Advertising Expenditure & Effectiveness | Subscribe | Subscribe |
| Subscribe | Subscribe | SVP, People Analytics & Talent Acquisition | Subscribe | Subscribe |
| Subscribe | Subscribe | Senior Vice President, Global Human Resources | Subscribe | Subscribe |
| Subscribe | Subscribe | VP, Global Leader of Human Resources | Subscribe | Subscribe |
| Subscribe | Subscribe | Chief Human Resources Officer | Subscribe | Subscribe |
| Subscribe | Subscribe | Director Advanced Analytics, Custom Solutions | Subscribe | Subscribe |
| Subscribe | Subscribe | Business Intelligence Manager, Lead Market CI&I Commercial | Subscribe | Subscribe |
| Subscribe | Subscribe | Senior Vice President, Data Science, Digital Technology | Subscribe | Subscribe |
| Subscribe | Subscribe | Chief Research Officer | Subscribe | Subscribe |
| Subscribe | Subscribe | Chief Operating Officer | Subscribe | Subscribe |
| Subscribe | Subscribe | Chief Marketing Officer | Subscribe | Subscribe |
| Subscribe | Subscribe | Chief Technology Officer | Subscribe | Subscribe |
| Subscribe | Subscribe | Chief Information Officer | Subscribe | Subscribe |
| Subscribe | Subscribe | CFO | Subscribe | Subscribe |
| Subscribe | Subscribe | Vice President, Assistant Corporate Controller | Subscribe | Subscribe |
| Subscribe | Subscribe | SVP, Treasurer | Subscribe | Subscribe |
| Subscribe | Subscribe | VP Finance | Subscribe | Subscribe |
| Subscribe | Subscribe | VP of Finance | Subscribe | Subscribe |
| Subscribe | Subscribe | Senior Vice President Finance, Chief Accounting Officer | Subscribe | Subscribe |
| Subscribe | Subscribe | Chief Procurement Officer | Subscribe | Subscribe |
| Subscribe | Subscribe | SVP, Human Resources | Subscribe | Subscribe |
| Subscribe | Subscribe | CTO | Subscribe | Subscribe |
| Subscribe | Subscribe | Data Scientist | Subscribe | Subscribe |
| Subscribe | Subscribe | Director of Analytics, Principal Data Scientist | Subscribe | Subscribe |
| Subscribe | Subscribe | Chief Human Resources Officer | Subscribe | Subscribe |
| Subscribe | Subscribe | Chief Financial Officer | Subscribe | Subscribe |
| Subscribe | Subscribe | Chief Information Officer | Subscribe | Subscribe |
| Subscribe | Subscribe | Chief Human Resources Officer Nielsen Global Connect | Subscribe | Subscribe |
| Subscribe | Subscribe | Vice President, HR and Payroll Operations | Subscribe | Subscribe |
| Subscribe | Subscribe | Director, Employee Technology and Experience | Subscribe | Subscribe |
| Subscribe | Subscribe | Senior Vice President, Talent Engagement & Development | Subscribe | Subscribe |
| Subscribe | Subscribe | Director, Talent, Engagement and Development | Subscribe | Subscribe |
| Subscribe | Subscribe | HR Director - Global Technology, M&A, & Strategy | Subscribe | Subscribe |
| Subscribe | Subscribe | Program Manager, HR Technology | Subscribe | Subscribe |
| Subscribe | Subscribe | Senior Vice President Sales | Subscribe | Subscribe |
| Subscribe | Subscribe | Director of Sales | Subscribe | Subscribe |
| Subscribe | Subscribe | Account Director | Subscribe | Subscribe |
| Subscribe | Subscribe | SVP Sales Director | Subscribe | Subscribe |
| Subscribe | Subscribe | Senior Sales Incentive Plan Analyst | Subscribe | Subscribe |
| Subscribe | Subscribe | Director Executive Compensation | Subscribe | Subscribe |
| Subscribe | Subscribe | Sr. Sales Operations Analyst | Subscribe | Subscribe |
| Subscribe | Subscribe | Client Support Manager | National Trainer | Customer Success Team | Subscribe | Subscribe |
| Subscribe | Subscribe | SVP, Customer Success | Subscribe | Subscribe |
| Subscribe | Subscribe | VP, Customer Experience, Gracenote Content Solutions | Subscribe | Subscribe |