Nielsen
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Professional Services
Nielsen Technographics
Nielsen Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Nielsen and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 15000 Nielsen employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Nielsen has purchased the following applications: RadiusOne AR Suite for AR Automation in 2020, Lever by Employ for Applicant Tracking System in 2022, Oracle Netsuite OpenAir for Professional Services Automation in 2008 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Nielsen is running and its propensity to invest more and deepen its relationship with HighRadius , SAP , Employ or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Nielsen revenues, which have grown to $3.50 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Nielsen intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Nielsen Tech Stack and Enterprise Applications
Nielsen ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HighRadius | Legacy | RadiusOne AR Suite | AR Automation | ERP | n/a | 2020 | 2020 |
In 2020 Nielsen implemented RadiusOne AR Suite as a web‑accessible AR Automation application to support its accounts receivable and finance organization. The RadiusOne AR Suite deployment is surfaced through Nielsen's website and is used to centralize receivables workstreams for finance stakeholders.
Configuration focused on core AR Automation capabilities common to the category, including automated cash application, collections workflow orchestration, dispute and deductions management, credit monitoring, and AR analytics to support receivables aging and collector workflows. RadiusOne AR Suite is referenced by name throughout the deployment and is the primary application for AR process automation.
Access to RadiusOne AR Suite is provisioned through a web portal on Nielsen's site, enabling finance and accounts receivable teams to operate from a single AR Automation surface. The implementation emphasizes centralized case management and workflow orchestration rather than point solutions.
Governance for the RadiusOne AR Suite implementation centers on role based access controls, centralized collections policy configuration, and workflow rules for case escalation and assignment. Provisioning and ongoing administration are managed via the web portal, providing a standardized AR process framework for Nielsen's finance organization.
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ERP Financial | ERP |
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2015 | 2018 |
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ERP Financial | ERP |
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2021 | 2022 |
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Expense Management | ERP |
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2015 | 2015 |
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Nielsen HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Employ | SAP SuccessFactors Recruiting | Lever by Employ | Applicant Tracking System | HCM | n/a | 2022 | 2022 |
In 2022, Nielsen implemented Lever by Employ as its Applicant Tracking System. The deployment replaced SAP SuccessFactors Recruiting and established Lever by Employ as the primary platform for requisition posting and candidate lifecycle tracking.
The implementation leveraged core Applicant Tracking System capabilities including job posting management, applicant flow tracking, interview scheduling workflows, and candidate record management, and it embedded Lever ATS directly on Nielsen's public careers site at jobs.lever.co/nielsen. Configuration focused on career site integration and standardized hiring pipelines to centralize applicant data and streamline recruiter workflows.
Operational ownership sits with Nielsen's talent acquisition and HR functions, which use Lever by Employ to manage hiring workflows, requisition approvals, and interview coordination. The program included migration activity from SAP SuccessFactors Recruiting to consolidate open roles and candidate records into Lever by Employ, and governance was structured around centralized requisition controls and recruiter-driven interview workflows.
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BackGround Screening | HCM |
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2021 | 2021 |
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Compensation Management | HCM |
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2017 | 2018 |
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Core HR | HCM |
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2012 | 2012 |
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Core HR | HCM |
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2017 | 2018 |
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Employee Engagement | HCM |
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2016 | 2016 |
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HR Service Delivery | HCM |
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2021 | 2021 |
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Learning and Development | HCM |
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2018 | 2018 |
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Learning and Development | HCM |
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2016 | 2016 |
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Payroll | HCM |
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2012 | 2012 |
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Performance and Goal Management | HCM |
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2017 | 2018 |
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Recruiting, Applicant Tracking System | HCM |
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2022 | 2022 |
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Time and Attendance | HCM |
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2008 | 2009 |
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Time and Attendance | HCM |
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2021 | 2021 |
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Video Interviewing | HCM |
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2016 | 2016 |
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Workforce Analytics | HCM |
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2017 | 2017 |
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Workforce Management | HCM |
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2008 | 2009 |
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Nielsen ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Netsuite OpenAir | Professional Services Automation | ERP Services and Operations | n/a | 2008 | 2008 |
In 2008, Nielsen implemented Oracle Netsuite OpenAir as its Professional Services Automation platform. The deployment targeted enterprise professional services operations for a 15,000 employee company in the professional services sector, establishing a single SaaS application footprint for project and resource orchestration.
The implementation of Oracle Netsuite OpenAir focused on core Professional Services Automation capabilities, including project management and planning, resource scheduling and utilization, time and expense capture, billing and project accounting, and operational reporting. Configuration work prioritized standardized project templates, configurable billing rules and rate cards, and automated time approval workflows to align delivery and finance processes with professional services workflows.
Deployment used the cloud delivered model native to Oracle Netsuite OpenAir, with configuration layered to support consulting delivery and project finance use cases. The rollout emphasized role based access for project managers, resource managers, consultants and finance teams, and instrumentation of utilization and project status reporting to support delivery governance and forecasting processes.
Governance changes centered on centralized time and expense submission and approval, standardized project setup and billing rules, and introduction of formal resource allocation workflows to reduce ad hoc scheduling. Nielsen, Oracle Netsuite OpenAir, Professional Services Automation is presented as the system of record for project execution and billing related business functions, consolidating project accounting and delivery management practices within a single application.
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Travel Management | ERP Services and Operations |
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2015 | 2015 |
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Nielsen AI Development
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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ML and Data Science Platforms | AI Development |
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2017 | 2018 |
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Nielsen Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Analytics and BI | Analytics and BI |
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2015 | 2018 |
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Analytics and BI | Analytics and BI |
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2015 | 2015 |
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Analytics and BI | Analytics and BI |
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2023 | 2023 |
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Data Warehouse | Analytics and BI |
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2022 | 2022 |
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Nielsen Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Audio Video and Web Conferencing | Collaboration |
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2018 | 2018 |
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Collaboration | Collaboration |
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2016 | 2016 |
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Collaboration | Collaboration |
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2018 | 2018 |
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Collaboration | Collaboration |
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2013 | 2013 |
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Nielsen Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Management | Content Management |
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2017 | 2017 |
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Contract Lifecycle Management | Content Management |
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2017 | 2017 |
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Digital Asset Management | Content Management |
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2015 | 2015 |
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Digital Signing | Content Management |
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2021 | 2021 |
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Nielsen CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Account Based Marketing | CRM |
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2023 | 2023 |
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Customer Experience | CRM |
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2012 | 2012 |
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Customer Experience | CRM |
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2020 | 2020 |
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Data Management Platform | CRM |
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2015 | 2015 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Nielsen ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2020 | 2020 |
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Incident Management | ITSM |
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2022 | 2022 |
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IT Service Management | ITSM |
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2018 | 2018 |
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Nielsen PPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Project Portfolio Management | PPM |
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2021 | 2021 |
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Nielsen Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Procure to Pay | Procurement |
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2017 | 2017 |
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Procurement | Procurement |
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2017 | 2017 |
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Sourcing | Procurement |
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2017 | 2017 |
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Supplier Relationship Management | Procurement |
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2017 | 2017 |
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Nielsen SPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Incentive Compensation Management | SPM |
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2019 | 2019 |
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Nielsen TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Nielsen PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Robotic Process Automation | PaaS |
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2017 | 2018 |
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Transactional Email | PaaS |
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2018 | 2018 |
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Nielsen IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Database Management | IaaS |
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2015 | 2015 |
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Nielsen CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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Nielsen Professional Services
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Professional Services | Professional Services |
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2015 | 2015 |
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IT Decision Makers and Key Stakeholders at Nielsen
| First Name | Last Name | Title | Function | Department | Phone | |
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CIO | CXO | Finance | |
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VP Technology | VP | IT | |
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Advertising Expenditure & Effectiveness | Manager | Marketing | |
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SVP, People Analytics & Talent Acquisition | VP | HR | |
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Senior Vice President, Global Human Resources | VP | HR | |
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VP, Global Leader of Human Resources | VP | HR | |
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Chief Human Resources Officer | CXO | HR | |
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Director Advanced Analytics, Custom Solutions | Director | Finance | |
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Business Intelligence Manager, Lead Market CI&I Commercial | Manager | IT | |
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Senior Vice President, Data Science, Digital Technology | VP | IT | |
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Chief Research Officer | CXO | Finance | |
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Chief Operating Officer | CXO | Finance | |
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Chief Marketing Officer | CXO | Marketing | |
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Chief Technology Officer | CXO | IT | |
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Chief Information Officer | CXO | IT | |
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CFO | CXO | Finance | |
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VP, Assistant Controller | VP | Finance | |
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SVP, Treasurer | VP | Treasury | |
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VP Finance | VP | Finance | |
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VP of Finance | VP | Finance | |
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Senior Vice President Finance, Chief Accounting Officer | CXO | Finance | |
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Chief Procurement Officer | CXO | Procurement | |
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SVP, Human Resources | VP | HR | |
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CTO | CXO | Finance | |
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Data Scientist | CXO | IT | |
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Director of Analytics, Principal Data Scientist | Director | IT | |
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Chief Human Resources Officer | CXO | HR | |
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Chief Financial Officer | CXO | Finance | |
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Chief Information Officer | CXO | IT | |
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Chief Human Resources Officer Nielsen Global Connect | CXO | HR | |
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Vice President, HR and Payroll Operations | VP | HR | |
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Director, Employee Technology and Experience | Director | HR | |
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Senior Vice President, Talent Engagement & Development | VP | HR | |
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Director, Talent, Engagement and Development | Director | HR | |
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HR Director - Global Technology, M&A, & Strategy | Director | HR | |
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Program Manager, HR Technology | Manager | HR | |
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Senior Vice President Sales | VP | Sales | |
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Director of Sales | Director | Finance | |
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Account Director | Director | Sales | |
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SVP Sales Director | Director | Sales | |
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Senior Sales Incentive Plan Analyst | Manager | Sales | |
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Director Executive Compensation | Director | HR | |
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Senior Sales Operations Analyst | Manager | Sales | |
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Client Support Manager | National Trainer | Customer Success Team | Manager | Customer Service | |
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SVP, Customer Success | VP | Customer Service | |
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VP, Customer Experience, Gracenote Content Solutions | VP | Customer Service | |
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Chief People Officer | CXO | HR | |
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VP, Global Rewards | VP | HR | |
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Global Head of Payroll | Director | HR | |
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Workforce Planning Leader | Director | HR | |
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Senior Salesforce Administrator | Manager | Marketing | |
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Senior Salesforce Administrator | Manager | Marketing | |
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Salesforce Administrator Lead | Manager | Marketing | |
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Salesforce Administrator | Manager | Marketing | |
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Salesforce Administrator / Sales Operations | Manager | Marketing | |
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VP, Enterprise Platforms - SAP Core HR & Payroll / Shared Services / Cloud Infrastructure | VP | HR | |
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Apps Being Evaluated by Nielsen Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Nielsen IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Nielsen digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Nielsen Technographics
Nielsen is a Professional Services organization based in United States,
with around 15000 employees and annual revenues of $3.50 billion.
Nielsen operates a diverse technology stack with applications such as
RadiusOne AR Suite, Lever by Employ and Oracle Netsuite OpenAir,
covering areas like AR Automation, Applicant Tracking System and Professional Services Automation.
Nielsen has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as HighRadius, Employ and Oracle.
Nielsen recently adopted applications including
DataLion Executive Suite in 2023, 6sense Account Engagement Platform in 2023 and Lever by Employ in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Nielsen’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Nielsen’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Nielsen technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.