Nielsen

675 6th Ave,
New York, 10010, NY,
United States

https://www.nielsen.com/

1 646-441-2108

Professional Services

Nielsen Technographics

Nielsen Software Purchases and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Nielsen and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 15000 Nielsen employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Nielsen has purchased the following applications: 6sense Account Engagement Platform for Account Based Marketing in 2023, MicroStrategy ONE Analytics for Analytics and BI in 2015, Lever by Employ for Applicant Tracking System in 2022 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Nielsen is running and its propensity to invest more and deepen its relationship with 6sense , MicroStrategy , IBM or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Nielsen revenues, which have grown to $3.50 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Nielsen intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Nielsen Data, Technology Stack, and Enterprise Applications

CRM

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
6sense	Legacy	6sense Account Engagement Platform	Account Based Marketing	CRM	n/a	2023	2023
Subscribe	Subscribe	Subscribe	Customer Experience	CRM	Subscribe	2012	2012	Subscribe
Subscribe	Subscribe	Subscribe	Customer Experience	CRM	Subscribe	2020	2020	Subscribe
Subscribe	Subscribe	Subscribe	Data Management Platform	CRM	Subscribe	2015	2015	Subscribe
Subscribe	Subscribe	Subscribe	Marketing Automation	CRM	Subscribe	2016	2016	Subscribe
Subscribe	Subscribe	Subscribe	Marketing Automation	CRM	Subscribe	2016	2016	Subscribe
Subscribe	Subscribe	Subscribe	Sales Automation, CRM, Sales Engagement	CRM	Subscribe	2021	2021	Subscribe

Analytics and BI

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
MicroStrategy	Legacy	MicroStrategy ONE Analytics	Analytics and BI	Analytics and BI	n/a	2015	2018
Subscribe	Subscribe	Subscribe	Analytics and BI	Analytics and BI	Subscribe	2015	2015	Subscribe
Subscribe	Subscribe	Subscribe	Analytics and BI	Analytics and BI	Subscribe	2023	2023	Subscribe
Subscribe	Subscribe	Subscribe	Data Warehouse	Analytics and BI	Subscribe	2022	2022	Subscribe

HCM

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
Employ	SAP SuccessFactors Recruiting	Lever by Employ	Applicant Tracking System	HCM	n/a	2022	2022
Subscribe	Subscribe	Subscribe	BackGround Screening	HCM	Subscribe	2021	2021	Subscribe
Subscribe	Subscribe	Subscribe	Compensation Management	HCM	Subscribe	2017	2018	Subscribe
Subscribe	Subscribe	Subscribe	Core HR	HCM	Subscribe	2012	2012	Subscribe
Subscribe	Subscribe	Subscribe	Core HR	HCM	Subscribe	2017	2018	Subscribe
Subscribe	Subscribe	Subscribe	Employee Engagement	HCM	Subscribe	2016	2016	Subscribe
Subscribe	Subscribe	Subscribe	HR Service Delivery	HCM	Subscribe	2021	2021	Subscribe
Subscribe	Subscribe	Subscribe	Learning and Development	HCM	Subscribe	2018	2018	Subscribe
Subscribe	Subscribe	Subscribe	Learning and Development	HCM	Subscribe	2016	2016	Subscribe
Subscribe	Subscribe	Subscribe	Payroll	HCM	Subscribe	2012	2012	Subscribe
Subscribe	Subscribe	Subscribe	Performance and Goal Management	HCM	Subscribe	2017	2018	Subscribe
Subscribe	Subscribe	Subscribe	Recruiting, Applicant Tracking System	HCM	Subscribe	2022	2022	Subscribe
Subscribe	Subscribe	Subscribe	Time and Attendance	HCM	Subscribe	2008	2009	Subscribe
Subscribe	Subscribe	Subscribe	Time and Attendance	HCM	Subscribe	2021	2021	Subscribe
Subscribe	Subscribe	Subscribe	Video Interviewing	HCM	Subscribe	2016	2016	Subscribe
Subscribe	Subscribe	Subscribe	Workforce Analytics	HCM	Subscribe	2017	2017	Subscribe
Subscribe	Subscribe	Subscribe	Workforce Management	HCM	Subscribe	2008	2009	Subscribe

IaaS

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
Subscribe	Subscribe	Subscribe	Application Hosting and Computing Services	IaaS	Subscribe	2013	2013	Subscribe
Subscribe	Subscribe	Subscribe	Application Hosting and Computing Services	IaaS	Subscribe	2014	2014	Subscribe
Subscribe	Subscribe	Subscribe	Application Hosting and Computing Services	IaaS	Subscribe	2021	2021	Subscribe
Subscribe	Subscribe	Subscribe	Content Delivery Network	IaaS	Subscribe	2021	2021	Subscribe
Subscribe	Subscribe	Subscribe	Content Delivery Network	IaaS	Subscribe	2020	2020	Subscribe
Subscribe	Subscribe	Subscribe	Content Delivery Network	IaaS	Subscribe	2022	2022	Subscribe
Subscribe	Subscribe	Subscribe	Database Management	IaaS	Subscribe	2015	2015	Subscribe

ITSM

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
Subscribe	Subscribe	Subscribe	Application Performance Management	ITSM	Subscribe	2020	2020	Subscribe
Subscribe	Subscribe	Subscribe	Incident Management	ITSM	Subscribe	2022	2022	Subscribe
Subscribe	Subscribe	Subscribe	IT Service Management	ITSM	Subscribe	2018	2018	Subscribe

ERP Financial Management

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
Subscribe	Subscribe	Subscribe	AR Automation	ERP Financial Management	Subscribe	2020	2020	Subscribe
Subscribe	Subscribe	Subscribe	ERP Financial	ERP Financial Management	Subscribe	2015	2018	Subscribe
Subscribe	Subscribe	Subscribe	ERP Financial	ERP Financial Management	Subscribe	2021	2022	Subscribe
Subscribe	Subscribe	Subscribe	Expense Management	ERP Financial Management	Subscribe	2015	2015	Subscribe

Collaboration

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
Subscribe	Subscribe	Subscribe	Audio Video and Web Conferencing	Collaboration	Subscribe	2018	2018	Subscribe
Subscribe	Subscribe	Subscribe	Collaboration	Collaboration	Subscribe	2016	2016	Subscribe
Subscribe	Subscribe	Subscribe	Collaboration	Collaboration	Subscribe	2018	2018	Subscribe
Subscribe	Subscribe	Subscribe	Collaboration	Collaboration	Subscribe	2013	2013	Subscribe

Content Management

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
Subscribe	Subscribe	Subscribe	Content Management	Content Management	Subscribe	2017	2017	Subscribe
Subscribe	Subscribe	Subscribe	Contract Lifecycle Management	Content Management	Subscribe	2017	2017	Subscribe
Subscribe	Subscribe	Subscribe	Digital Asset Management	Content Management	Subscribe	2015	2015	Subscribe
Subscribe	Subscribe	Subscribe	Digital Signing	Content Management	Subscribe	2021	2021	Subscribe

TRM

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
Subscribe	Subscribe	Subscribe	Governance, Risk and Compliance	TRM	Subscribe	2021	2021	Subscribe
Subscribe	Subscribe	Subscribe	Governance, Risk and Compliance	TRM	Subscribe	2021	2021	Subscribe

CyberSecurity

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
Subscribe	Subscribe	Subscribe	Identity and Access Management (IAM)	CyberSecurity	Subscribe	2021	2021	Subscribe

SPM

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
Subscribe	Subscribe	Subscribe	Incentive Compensation Management	SPM	Subscribe	2019	2019	Subscribe

AI Development

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
Subscribe	Subscribe	Subscribe	ML and Data Science Platforms	AI Development	Subscribe	2017	2018	Subscribe

Procurement

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
Subscribe	Subscribe	Subscribe	Procure to Pay	Procurement	Subscribe	2017	2017	Subscribe
Subscribe	Subscribe	Subscribe	Procurement	Procurement	Subscribe	2017	2017	Subscribe
Subscribe	Subscribe	Subscribe	Sourcing	Procurement	Subscribe	2017	2017	Subscribe
Subscribe	Subscribe	Subscribe	Supplier Relationship Management	Procurement	Subscribe	2017	2017	Subscribe

ERP Services and Operations

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
Subscribe	Subscribe	Subscribe	Professional Services Automation	ERP Services and Operations	Subscribe	2008	2008	Subscribe
Subscribe	Subscribe	Subscribe	Travel Management	ERP Services and Operations	Subscribe	2015	2015	Subscribe

Professional Services

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
Subscribe	Subscribe	Subscribe	Professional Services	Professional Services	Subscribe	2015	2015	Subscribe

PPM

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
Subscribe	Subscribe	Subscribe	Project Portfolio Management	PPM	Subscribe	2021	2021	Subscribe

PaaS

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
Subscribe	Subscribe	Subscribe	Robotic Process Automation	PaaS	Subscribe	2017	2018	Subscribe
Subscribe	Subscribe	Subscribe	Transactional Email	PaaS	Subscribe	2018	2018	Subscribe

IT Decision Makers and Key Stakeholders at Nielsen

First Name	Last Name	Title	Function	Department	Email	Phone
No data found

Show All Contacts

Apps Being Evaluated by Nielsen Executives

Date	Company	Status	Vendor	Product	Category	Market
No data found

FAQ - APPS RUN THE WORLD Nielsen Technographics

Nielsen is a Professional Services organization based in United States, with around 15000 employees and annual revenues of $3.50 billion.

Nielsen operates a diverse technology stack with applications such as 6sense Account Engagement Platform, MicroStrategy ONE Analytics and Lever by Employ, covering areas like Account Based Marketing, Analytics and BI and Applicant Tracking System.

Nielsen has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as 6sense, MicroStrategy and Employ.

Nielsen recently adopted applications including 6sense Account Engagement Platform in 2023, DataLion Executive Suite in 2023 and Yellowbrick Data Warehouse in 2022, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of Nielsen’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates Nielsen’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

Subscribe to APPS RUN THE WORLD to access the complete Nielsen technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.

Nielsen Technographics

CRM

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Analytics and BI

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HCM

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IaaS

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ITSM

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ERP Financial Management

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Collaboration

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Content Management

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