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Professional Services

Nielsen Technographics

Nielsen Software Purchases and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Nielsen and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 28500 Nielsen employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Nielsen has purchased the following applications: 6sense Account Engagement Platform for Account Based Marketing in 2023, MicroStrategy ONE Analytics for Analytics and BI in 2015, Lever ATS for Applicant Tracking System in 2022 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Nielsen is running and its propensity to invest more and deepen its relationship with 6sense , MicroStrategy , IBM or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Nielsen revenues, which have grown to $3.50 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Nielsen intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Nielsen Data, Technology Stack, and Enterprise Applications

CRM

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
6sense	Legacy	6sense Account Engagement Platform	Account Based Marketing	CRM	n/a	2023	2023
Subscribe	Subscribe	Subscribe	Customer Experience	CRM	Subscribe	2012	2012
Subscribe	Subscribe	Subscribe	Customer Experience	CRM	Subscribe	2020	2020
Subscribe	Subscribe	Subscribe	Data Management Platform	CRM	Subscribe	2015	2015
Subscribe	Subscribe	Subscribe	Marketing Automation	CRM	Subscribe	2016	2016
Subscribe	Subscribe	Subscribe	Marketing Automation	CRM	Subscribe	2016	2016
Subscribe	Subscribe	Subscribe	Sales Automation, CRM, Sales Engagement	CRM	Subscribe	2021	2021

Analytics and BI

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
MicroStrategy	Legacy	MicroStrategy ONE Analytics	Analytics and BI	Analytics and BI	n/a	2015	2018
Subscribe	Subscribe	Subscribe	Analytics and BI	Analytics and BI	Subscribe	2015	2015
Subscribe	Subscribe	Subscribe	Data Warehouse	Analytics and BI	Subscribe	2022	2022

HCM

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Lever Hire	SAP SuccessFactors Recruiting	Lever ATS	Applicant Tracking System	HCM	n/a	2022	2022
Subscribe	Subscribe	Subscribe	BackGround Screening	HCM	Subscribe	2021	2021
Subscribe	Subscribe	Subscribe	Compensation Management	HCM	Subscribe	2017	2018
Subscribe	Subscribe	Subscribe	Core HR	HCM	Subscribe	2015	2018
Subscribe	Subscribe	Subscribe	Core HR	HCM	Subscribe	2017	2018
Subscribe	Subscribe	Subscribe	Employee Engagement	HCM	Subscribe	2016	2016
Subscribe	Subscribe	Subscribe	HR Service Delivery	HCM	Subscribe	2021	2021
Subscribe	Subscribe	Subscribe	Learning and Development	HCM	Subscribe	2018	2018
Subscribe	Subscribe	Subscribe	Learning and Development	HCM	Subscribe	2016	2016
Subscribe	Subscribe	Subscribe	Performance and Goal Management	HCM	Subscribe	2017	2018
Subscribe	Subscribe	Subscribe	Time and Attendance	HCM	Subscribe	2008	2009
Subscribe	Subscribe	Subscribe	Time and Attendance	HCM	Subscribe	2021	2021
Subscribe	Subscribe	Subscribe	Workforce Analytics	HCM	Subscribe	2017	2017
Subscribe	Subscribe	Subscribe	Workforce Management	HCM	Subscribe	2008	2009

IaaS

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Application Hosting and Computing Services	IaaS	Subscribe	2013	2013
Subscribe	Subscribe	Subscribe	Application Hosting and Computing Services	IaaS	Subscribe	2014	2014
Subscribe	Subscribe	Subscribe	Application Hosting and Computing Services	IaaS	Subscribe	2021	2021
Subscribe	Subscribe	Subscribe	Content Delivery Network	IaaS	Subscribe	2021	2021
Subscribe	Subscribe	Subscribe	Content Delivery Network	IaaS	Subscribe	2020	2020
Subscribe	Subscribe	Subscribe	Content Delivery Network	IaaS	Subscribe	2022	2022
Subscribe	Subscribe	Subscribe	Database Management	IaaS	Subscribe	2015	2015

ITSM

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Application Performance Management	ITSM	Subscribe	2020	2020
Subscribe	Subscribe	Subscribe	Incident Management	ITSM	Subscribe	2022	2022
Subscribe	Subscribe	Subscribe	IT Service Management	ITSM	Subscribe	2018	2018

Collaboration

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Audio Video and Web Conferencing	Collaboration	Subscribe	2018	2018
Subscribe	Subscribe	Subscribe	Collaboration	Collaboration	Subscribe	2016	2016
Subscribe	Subscribe	Subscribe	Collaboration	Collaboration	Subscribe	2018	2018
Subscribe	Subscribe	Subscribe	Collaboration	Collaboration	Subscribe	2013	2013

Content Management

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Content Management	Content Management	Subscribe	2017	2017
Subscribe	Subscribe	Subscribe	Digital Asset Management	Content Management	Subscribe	2015	2015
Subscribe	Subscribe	Subscribe	Digital Signing	Content Management	Subscribe	2021	2021

Procurement

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Contract Lifecycle Management	Procurement	Subscribe	2017	2017
Subscribe	Subscribe	Subscribe	Procure to Pay	Procurement	Subscribe	2017	2017
Subscribe	Subscribe	Subscribe	Procurement	Procurement	Subscribe	2017	2017
Subscribe	Subscribe	Subscribe	Sourcing	Procurement	Subscribe	2017	2017
Subscribe	Subscribe	Subscribe	Supplier Relationship Management	Procurement	Subscribe	2017	2017

ERP Financial Management

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	ERP Financial	ERP Financial Management	Subscribe	2015	2018
Subscribe	Subscribe	Subscribe	ERP Financial	ERP Financial Management	Subscribe	2021	2022
Subscribe	Subscribe	Subscribe	Expense Management	ERP Financial Management	Subscribe	2015	2015

TRM

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Governance, Risk and Compliance	TRM	Subscribe	2021	2021
Subscribe	Subscribe	Subscribe	Governance, Risk and Compliance	TRM	Subscribe	2021	2021

CyberSecurity

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Identity and Access Management (IAM)	CyberSecurity	Subscribe	2021	2021

SPM

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Incentive Compensation Management	SPM	Subscribe	2019	2019

AI Development

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	ML and Data Science Platforms	AI Development	Subscribe	2017	2018

ERP Services and Operations

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Professional Services Automation	ERP Services and Operations	Subscribe	2008	2008
Subscribe	Subscribe	Subscribe	Travel Management	ERP Services and Operations	Subscribe	2015	2015

Professional Services

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Professional Services	Professional Services	Subscribe	2015	2015

PPM

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Project Portfolio Management	PPM	Subscribe	2021	2021

PaaS

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Robotic Process Automation	PaaS	Subscribe	2017	2018
Subscribe	Subscribe	Subscribe	Transactional Email	PaaS	Subscribe	2018	2018

IT Decision Makers and Key Stakeholders at Nielsen

First Name	Last Name	Title	Function	Department	Email	Phone
Subscribe	Subscribe	CIO	CXO	Finance	Subscribe	Subscribe
Subscribe	Subscribe	VP Technology	VP	IT	Subscribe	Subscribe
Subscribe	Subscribe	Advertising Expenditure & Effectiveness	Manager	Marketing	Subscribe	Subscribe
Subscribe	Subscribe	SVP, People Analytics & Talent Acquisition	VP	HR	Subscribe	Subscribe
Subscribe	Subscribe	Senior Vice President, Global Human Resources	VP	HR	Subscribe	Subscribe
Subscribe	Subscribe	VP, Global Leader of Human Resources	VP	HR	Subscribe	Subscribe
Subscribe	Subscribe	Chief Human Resources Officer	CXO	HR	Subscribe	Subscribe
Subscribe	Subscribe	Director Advanced Analytics, Custom Solutions	Director	Finance	Subscribe	Subscribe
Subscribe	Subscribe	Business Intelligence Manager, Lead Market CI&I Commercial	Manager	IT	Subscribe	Subscribe
Subscribe	Subscribe	Senior Vice President, Data Science, Digital Technology	VP	IT	Subscribe	Subscribe
Subscribe	Subscribe	Chief Research Officer	CXO	Finance	Subscribe	Subscribe
Subscribe	Subscribe	Chief Operating Officer	CXO	Finance	Subscribe	Subscribe
Subscribe	Subscribe	Chief Marketing Officer	CXO	Marketing	Subscribe	Subscribe
Subscribe	Subscribe	Chief Technology Officer	CXO	IT	Subscribe	Subscribe
Subscribe	Subscribe	Chief Information Officer	CXO	IT	Subscribe	Subscribe
Subscribe	Subscribe	CFO	CXO	Finance	Subscribe	Subscribe
Subscribe	Subscribe	VP, Assistant Controller	VP	Finance	Subscribe	Subscribe
Subscribe	Subscribe	SVP, Treasurer	VP	Treasury	Subscribe	Subscribe
Subscribe	Subscribe	VP Finance	VP	Finance	Subscribe	Subscribe
Subscribe	Subscribe	VP of Finance	VP	Finance	Subscribe	Subscribe
Subscribe	Subscribe	Senior Vice President Finance, Chief Accounting Officer	CXO	Finance	Subscribe	Subscribe
Subscribe	Subscribe	Chief Procurement Officer	CXO	Procurement	Subscribe	Subscribe
Subscribe	Subscribe	SVP, Human Resources	VP	HR	Subscribe	Subscribe
Subscribe	Subscribe	CTO	CXO	Finance	Subscribe	Subscribe
Subscribe	Subscribe	Data Scientist	CXO	IT	Subscribe	Subscribe
Subscribe	Subscribe	Director of Analytics, Principal Data Scientist	Director	IT	Subscribe	Subscribe
Subscribe	Subscribe	Chief Human Resources Officer	CXO	HR	Subscribe	Subscribe
Subscribe	Subscribe	Chief Financial Officer	CXO	Finance	Subscribe	Subscribe
Subscribe	Subscribe	Chief Information Officer	CXO	IT	Subscribe	Subscribe
Subscribe	Subscribe	Chief Human Resources Officer Nielsen Global Connect	CXO	HR	Subscribe	Subscribe
Subscribe	Subscribe	Vice President, HR and Payroll Operations	VP	HR	Subscribe	Subscribe
Subscribe	Subscribe	Director, Employee Technology and Experience	Director	HR	Subscribe	Subscribe
Subscribe	Subscribe	Senior Vice President, Talent Engagement & Development	VP	HR	Subscribe	Subscribe
Subscribe	Subscribe	Director, Talent, Engagement and Development	Director	HR	Subscribe	Subscribe
Subscribe	Subscribe	HR Director - Global Technology, M&A, & Strategy	Director	HR	Subscribe	Subscribe
Subscribe	Subscribe	Program Manager, HR Technology	Manager	HR	Subscribe	Subscribe
Subscribe	Subscribe	Senior Vice President Sales	VP	Sales	Subscribe	Subscribe
Subscribe	Subscribe	Director of Sales	Director	Finance	Subscribe	Subscribe
Subscribe	Subscribe	Account Director	Director	Sales	Subscribe	Subscribe
Subscribe	Subscribe	SVP Sales Director	Director	Sales	Subscribe	Subscribe
Subscribe	Subscribe	Senior Sales Incentive Plan Analyst	Manager	Sales	Subscribe	Subscribe
Subscribe	Subscribe	Director Executive Compensation	Director	HR	Subscribe	Subscribe
Subscribe	Subscribe	Senior Sales Operations Analyst	Manager	Sales	Subscribe	Subscribe
Subscribe	Subscribe	Client Support Manager \| National Trainer \| Customer Success Team	Manager	Customer Service	Subscribe	Subscribe
Subscribe	Subscribe	SVP, Customer Success	VP	Customer Service	Subscribe	Subscribe
Subscribe	Subscribe	VP, Customer Experience, Gracenote Content Solutions	VP	Customer Service	Subscribe	Subscribe
Subscribe	Subscribe	Chief People Officer	CXO	HR	Subscribe	Subscribe
Subscribe	Subscribe	VP, Global Rewards	VP	HR	Subscribe	Subscribe
Subscribe	Subscribe	Global Head of Payroll	Director	HR	Subscribe	Subscribe
Subscribe	Subscribe	Workforce Planning Leader	Director	HR	Subscribe	Subscribe
Subscribe	Subscribe	Senior Salesforce Administrator	Manager	Marketing	Subscribe	Subscribe
Subscribe	Subscribe	Senior Salesforce Administrator	Manager	Marketing	Subscribe	Subscribe
Subscribe	Subscribe	Salesforce Administrator Lead	Manager	Marketing	Subscribe	Subscribe
Subscribe	Subscribe	Salesforce Administrator	Manager	Marketing	Subscribe	Subscribe
Subscribe	Subscribe	Salesforce Administrator / Sales Operations	Manager	Marketing	Subscribe	Subscribe

Show All Contacts

Apps Being Evaluated by Nielsen Executives

Date	Company	Status	Vendor	Product	Category	Market
No data found

Nielsen Technographics

CRM

Vendor

Old Product

New Product

Category

Market

VAR/SI

When

Live

Analytics and BI

Vendor

Old Product

New Product

Category

Market

VAR/SI

When

Live

HCM

Vendor

Old Product

New Product

Category

Market

VAR/SI

When

Live

IaaS

Vendor

Old Product

New Product

Category

Market

VAR/SI

When

Live

ITSM

Vendor

Old Product

New Product

Category

Market

VAR/SI

When

Live

Collaboration

Vendor

Old Product

New Product

Category

Market

VAR/SI

When

Live

Content Management

Vendor

Old Product

New Product

Category

Market

VAR/SI

When

Live

Procurement

Vendor

Old Product

New Product

Category

Market

VAR/SI

When

Live

ERP Financial Management

Vendor

Old Product

New Product

Category

Market

VAR/SI