Apps Run The World

Nielsen Software Purchases and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Nielsen and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 14000 Nielsen employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Nielsen has purchased the following applications: Google Workspace (Formerly Google G-Suite) for Collaboration in 2016, SAP HCM (HR) for Core HR in 2015, SAP ERP ECC 6.0 for ERP Financial in 2015 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Nielsen is running and its propensity to invest more and deepen its relationship with Google , SAP , Oracle or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Nielsen revenues, which have grown to $3.50 billion in 2021, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Nielsen intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

About the Customer

The Nielsen Company (Nielsen) is well-known and respected marketing research firms, with operations in over 100 countries. Its 56,000 users work to provide insights and data that give customers a better understanding of what people watch, listen to, and buy. Those insights are essential to companies in a variety of industries, including media and entertainment, consumer products, and retail, that must stay in touch with customers in a fast-changing marketplace.

Scope and Challenges

To help customers get the information they need to increase ad sales and boost market share, Nielsen must empower its employees to collaborate across markets and global offices. The company saw an opportunity to improve collaboration by moving productivity apps to the cloud, allowing employees to work anytime, anywhere, and on any device.

Nielsen wanted a productivity suite that it could support anywhere worldwide using the same processes. It also needed an enterprise-ready solution with a rich feature set, broad compatibility, and strong security. After acquiring a company that had successfully transformed collaboration using the Google intelligent apps for business, Nielsen decided to move all its employees to G Suite.

To prevent any disruption to the business during the G Suite migration, Nielsen engaged Maven Wave, a Google Cloud Premier Partner, for professional services assistance. Maven Wave brought a wealth of change management experience, helping Nielsen keep the migration on track.

Outcome and Implications

For multinational firms as large as Nielsen, changing the way employees work isn’t always easy at first. Nielsen approached change management carefully, using consistent messaging and focusing on leadership and employee engagement.

Nielsen conducted a multi-phased approach, focusing on creating a culture of collaboration. The company identified several personas to target. These included general end users, administrative assistants, executive stakeholders, as well as core IT staff and help desk professionals. Nielsen onboarded this last group before other employees since their workload would be most impacted by the change.

Nielsen went live with G Suite to its global community over a single weekend. To highlight the successful launch, Google Guides led celebrations around the world, wearing shirts in Google colors and waving flags to generate enthusiasm.

Today the collaboration between Nielsen, Google, and Maven Wave continues, with Nielsen providing input on product features to help further enhance future G Suite capabilities. Nielsen has also embraced Google App Maker to easily and more securely create custom apps on the same platform used by G Suite.

Quotes

“In keeping with our cloud-first strategy and digital transformation, we wanted to give our employees state-of-the-art collaboration tools. We knew that a global, cloud-based toolset would help change the way everyone in the company works and maximize the value we deliver to our customers.” - said Kimberly Anstett, Chief Information Officer at Nielsen.

“It was clear to us that G Suite was built with enterprise security and workflows in mind,” says Kimberly. “As CIO of a data-driven company, I appreciated that Google understood our privacy requirements and how we need our information assets to be secured. I knew our business was in the right hands.”

“We saw our G Suite migration as an opportunity to help everyone in the company improve their productivity and strengthen our relationships with the 56,000 users we support worldwide,” - said Nerina Martinez, Technology Director at Nielsen.


Nielsen Holdings plc
675 Avenue of the Americas
New York, 10010 , NY
United States
1 940-898-7500
https://www.nielsen.com/
Industry Employees Revenue
Professional Services 14000 $3.50B

Enterprise Software and Cloud Applications being used by Nielsen


Vendor Old Product New Product Category Market Users VAR/SI When Live
IBM Legacy Applications IBM Integrated Analytics System Analytics and BI Analytics and BI n/a n/a 2015 2015
Subscribe Subscribe Subscribe Analytics and BI Analytics and BI Subscribe Subscribe 2015 2018
Subscribe Subscribe Subscribe Machine Learning and Data Science Platform Artificial Intelligence Subscribe Subscribe 2017 2018
Subscribe Subscribe Subscribe Collaboration Collaboration Subscribe Subscribe 2016 2016
Subscribe Subscribe Subscribe Audio Video and Web Conferencing Collaboration Subscribe Subscribe 2018 2018
Subscribe Subscribe Subscribe Collaboration Collaboration Subscribe Subscribe 2018 2018
Subscribe Subscribe Subscribe Content Management Content Management Subscribe Subscribe 2017 2017
Subscribe Subscribe Subscribe Digital Signing Content Management Subscribe Subscribe 2021 2021
Subscribe Subscribe Subscribe Digital Asset Management Content Management Subscribe Subscribe 2015 2015
Subscribe Subscribe Subscribe Sales Automation,Sales Engagement CRM Subscribe Subscribe 2021 2021
Subscribe Subscribe Subscribe Customer Experience CRM Subscribe Subscribe 2020 2020
Subscribe Subscribe Subscribe Marketing Automation CRM Subscribe Subscribe 2016 2016
Subscribe Subscribe Subscribe Data Management Platform CRM Subscribe Subscribe 2015 2015
Subscribe Subscribe Subscribe Customer Experience CRM Subscribe Subscribe 2012 2012
Subscribe Subscribe Subscribe Marketing Automation CRM Subscribe Subscribe 2016 2016
Subscribe Subscribe Subscribe ERP Financial ERP Financial Management Subscribe Subscribe 2019 2019
Subscribe Subscribe Subscribe Expense Management ERP Financial Management Subscribe Subscribe 2015 2015
Subscribe Subscribe Subscribe ERP Financial ERP Financial Management Subscribe Subscribe 2015 2018
Subscribe Subscribe Subscribe Travel Management ERP Services and Operations Subscribe Subscribe 2015 2015
Subscribe Subscribe Subscribe Professional Services Automation ERP Services and Operations Subscribe Subscribe 2008 2008
Subscribe Subscribe Subscribe Compensation Management HCM Subscribe Subscribe 2017 2018
Subscribe Subscribe Subscribe Workforce Management HCM Subscribe Subscribe 2008 2009
Subscribe Subscribe Subscribe Learning and Development HCM Subscribe Subscribe 2018 2018
Subscribe Subscribe Subscribe Performance and Goal Management HCM Subscribe Subscribe 2017 2018
Subscribe Subscribe Subscribe Recruiting,Applicant Tracking System HCM Subscribe Subscribe 2014 2014
Subscribe Subscribe Subscribe Core HR HCM Subscribe Subscribe 2015 2018
Subscribe Subscribe Subscribe Time and Attendance HCM Subscribe Subscribe 2008 2009
Subscribe Subscribe Subscribe Recruiting,Applicant Tracking System HCM Subscribe Subscribe 2017 2017
Subscribe Subscribe Subscribe Core HR HCM Subscribe Subscribe 2017 2018
Subscribe Subscribe Subscribe Learning and Development HCM Subscribe Subscribe 2016 2016
Subscribe Subscribe Subscribe Access and Identity Management (AIG) IaaS Subscribe Subscribe 2021 2021
Subscribe Subscribe Subscribe Application Hosting and Computing Services IaaS Subscribe Subscribe 2013 2013
Subscribe Subscribe Subscribe Content Delivery Network IaaS Subscribe Subscribe 2021 2021
Subscribe Subscribe Subscribe Content Delivery Network IaaS Subscribe Subscribe 2020 2020
Subscribe Subscribe Subscribe Application Hosting and Computing Services IaaS Subscribe Subscribe 2021 2021
Subscribe Subscribe Subscribe Application Hosting and Computing Services IaaS Subscribe Subscribe 2014 2014
Subscribe Subscribe Subscribe IT Service Management ITSM Subscribe Subscribe 2018 2018
Subscribe Subscribe Subscribe Application Performance Management ITSM Subscribe Subscribe 2020 2020
Subscribe Subscribe Subscribe Transactional Email PaaS Subscribe Subscribe 2018 2018
Subscribe Subscribe Subscribe Database Management PaaS Subscribe Subscribe 2015 2015
Subscribe Subscribe Subscribe Project Portfolio Management PPM Subscribe Subscribe 2021 2021
Subscribe Subscribe Subscribe Procurement Procurement Subscribe Subscribe 2017 2017
Subscribe Subscribe Subscribe Sourcing Procurement Subscribe Subscribe 2017 2017
Subscribe Subscribe Subscribe Procure to Pay Procurement Subscribe Subscribe 2017 2017
Subscribe Subscribe Subscribe Contract Lifecycle Management Procurement Subscribe Subscribe 2017 2017
Subscribe Subscribe Subscribe Supplier Relationship Management Procurement Subscribe Subscribe 2017 2017
Subscribe Subscribe Subscribe Governance, Risk and Compliance TRM Subscribe Subscribe 2021 2021
Subscribe Subscribe Subscribe Governance, Risk and Compliance TRM Subscribe Subscribe 2021 2021
Vendor Old Product New Product Category Market Users VAR/SI When Live
IBM Legacy Applications IBM Integrated Analytics System Analytics and BI Analytics and BI n/a n/a 2015 2015
Subscribe Subscribe Subscribe Analytics and BI Analytics and BI Subscribe Subscribe 2015 2018
Subscribe Subscribe Subscribe Collaboration Collaboration Subscribe Subscribe 2016 2016
Subscribe Subscribe Subscribe Audio Video and Web Conferencing Collaboration Subscribe Subscribe 2018 2018
Subscribe Subscribe Subscribe Collaboration Collaboration Subscribe Subscribe 2018 2018
Subscribe Subscribe Subscribe Content Management Content Management Subscribe Subscribe 2017 2017
Subscribe Subscribe Subscribe Digital Signing Content Management Subscribe Subscribe 2021 2021
Subscribe Subscribe Subscribe Digital Asset Management Content Management Subscribe Subscribe 2015 2015
Subscribe Subscribe Subscribe Sales Automation,Sales Engagement CRM Subscribe Subscribe 2021 2021
Subscribe Subscribe Subscribe Customer Experience CRM Subscribe Subscribe 2020 2020
Subscribe Subscribe Subscribe Marketing Automation CRM Subscribe Subscribe 2016 2016
Subscribe Subscribe Subscribe Data Management Platform CRM Subscribe Subscribe 2015 2015
Subscribe Subscribe Subscribe Marketing Automation CRM Subscribe Subscribe 2016 2016
Subscribe Subscribe Subscribe Customer Experience CRM Subscribe Subscribe 2012 2012
Subscribe Subscribe Subscribe Expense Management ERP Financial Management Subscribe Subscribe 2015 2015
Subscribe Subscribe Subscribe ERP Financial ERP Financial Management Subscribe Subscribe 2019 2019
Subscribe Subscribe Subscribe ERP Financial ERP Financial Management Subscribe Subscribe 2015 2018
Subscribe Subscribe Subscribe Travel Management ERP Services and Operations Subscribe Subscribe 2015 2015
Subscribe Subscribe Subscribe Professional Services Automation ERP Services and Operations Subscribe Subscribe 2008 2008
Subscribe Subscribe Subscribe Learning and Development HCM Subscribe Subscribe 2018 2018
Subscribe Subscribe Subscribe Performance and Goal Management HCM Subscribe Subscribe 2017 2018
Subscribe Subscribe Subscribe Compensation Management HCM Subscribe Subscribe 2017 2018
Subscribe Subscribe Subscribe Core HR HCM Subscribe Subscribe 2015 2018
Subscribe Subscribe Subscribe Core HR HCM Subscribe Subscribe 2017 2018
Subscribe Subscribe Subscribe Recruiting,Applicant Tracking System HCM Subscribe Subscribe 2017 2017
Subscribe Subscribe Subscribe Time and Attendance HCM Subscribe Subscribe 2008 2009
Subscribe Subscribe Subscribe Workforce Management HCM Subscribe Subscribe 2008 2009
Subscribe Subscribe Subscribe Learning and Development HCM Subscribe Subscribe 2016 2016
Subscribe Subscribe Subscribe Recruiting,Applicant Tracking System HCM Subscribe Subscribe 2014 2014
Subscribe Subscribe Subscribe IT Service Management ITSM Subscribe Subscribe 2018 2018
Subscribe Subscribe Subscribe Application Performance Management ITSM Subscribe Subscribe 2020 2020
Subscribe Subscribe Subscribe Project Portfolio Management PPM Subscribe Subscribe 2021 2021
Subscribe Subscribe Subscribe Procurement Procurement Subscribe Subscribe 2017 2017
Subscribe Subscribe Subscribe Sourcing Procurement Subscribe Subscribe 2017 2017
Subscribe Subscribe Subscribe Procure to Pay Procurement Subscribe Subscribe 2017 2017
Subscribe Subscribe Subscribe Contract Lifecycle Management Procurement Subscribe Subscribe 2017 2017
Subscribe Subscribe Subscribe Supplier Relationship Management Procurement Subscribe Subscribe 2017 2017
Subscribe Subscribe Subscribe Governance, Risk and Compliance TRM Subscribe Subscribe 2021 2021
Subscribe Subscribe Subscribe Governance, Risk and Compliance TRM Subscribe Subscribe 2021 2021
Vendor Old Product New Product Category Market Users VAR/SI When Live
Apache Software Legacy Applications Apache Hadoop Database Management PaaS n/a n/a 2015 2015
Subscribe Subscribe Subscribe Transactional Email PaaS Subscribe Subscribe 2018 2018
Vendor Old Product New Product Category Market Users VAR/SI When Live
Databricks Legacy Applications Databricks Unified Analytics Platform Machine Learning and Data Science Platform Artificial Intelligence n/a n/a 2017 2018

IT Decision Makers and Key Stakeholders at Nielsen


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