SanMar
22833 SE Black Nugget Road, Suite 130,
Issaquah, 98029, WA,
United States
Issaquah, 98029, WA,
United States
1 206-727-3200
Retail
SanMar Technographics
SanMar Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by SanMar and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 4000 SanMar employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that SanMar has purchased the following applications: Microsoft Dynamics 365 for Finance and Operations for ERP Financial in 2018, ApplicantOne for Applicant Tracking System in 2015, Microsoft Power BI for Analytics and BI in 2014 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems SanMar is running and its propensity to invest more and deepen its relationship with Microsoft , ApplicantOne , Oracle or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing SanMar revenues, which have grown to $1.00 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for SanMar intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
SanMar Tech Stack and Enterprise Applications
SanMar ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Dynamics 365 for Finance and Operations | ERP Financial | ERP | n/a | 2018 | 2019 |
In 2018, SanMar implemented Microsoft Dynamics 365 for Finance and Operations as its core ERP Financial application. The program was coordinated with a local Microsoft provider and internal IT and business stakeholders to align finance and operations processes with the new application.
Configuration work centered on core financial management including general ledger, accounts payable, accounts receivable and fixed assets, alongside order to cash and procure to pay workflows and inventory and distribution capabilities. The Microsoft Dynamics 365 for Finance and Operations deployment included development of reports, forms and workflow automation, and formal documentation of functional specifications, data conversions and upgrade paths.
Integrations were scoped to connect the Dynamics 365 solution to enterprise data sources and SQL Server databases, using system integration tools and interface specifications created by the IT team and provider. Business process modeling and requirements elicitation covered Marketing, Sales, Credit, Senior Management and Operations to ensure transactional and master data flows supported cross functional needs.
Governance emphasized structured requirements management, validation of functional and non functional requirements, and conversion and interface testing under IT and business stakeholder oversight. The IT Business Analyst role at SanMar led gap analysis, process modeling and translation of business requirements into technical specifications for Microsoft Dynamics 365 for Finance and Operations, supporting coordinated implementation workstreams across finance, sales, credit and operations.
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SanMar HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| ApplicantOne | Legacy | ApplicantOne | Applicant Tracking System | HCM | n/a | 2015 | 2015 |
In 2015, SanMar deployed ApplicantOne as its ATS on its website. The implementation placed ApplicantOne as the primary applicant tracking system driving career site integration, job posting management, candidate intake, and application workflows for SanMar's recruiting and human resources teams.
Configuration work centered on standard ATS functional modules, including requisition management, candidate workflows, resume capture and parsing, interview scheduling, and reporting to support talent acquisition operations. Operational coverage focused on recruiting and HR, with role based access and approval workflows for hiring managers and HR administrators, while ApplicantOne remained embedded in SanMar's public careers pages to route external applicants directly into the ApplicantOne application flow.
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Payroll | HCM |
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2015 | 2015 |
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Workforce Management | HCM |
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2015 | 2018 |
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SanMar Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Power BI | Analytics and BI | Analytics and BI | n/a | 2014 | 2018 |
In 2014 SanMar implemented Microsoft Power BI to present data visualization options to analysts and team, adopting the platform as its Analytics and BI solution for business analytics and reporting functions. The deployment focused on enabling analysts to design interactive dashboards, build self service reports, and standardize visual templates using Microsoft Power BI, with emphasis on visualization design and exploratory analysis.
The implementation emphasized core Analytics and BI capabilities such as interactive dashboards, report publishing, and data modeling to support analyst workflows and downstream team consumption. Governance and rollout centered on establishing visualization standards and analyst training to ensure consistent reporting and reusable report assets across commercial teams, while Microsoft Power BI was positioned to centralize visualizations for ongoing business analytics and reporting use.
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SanMar Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2021 | 2021 |
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SanMar eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2017 | 2017 |
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SanMar SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Warehouse Management | SCM |
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2019 | 2019 |
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SanMar CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2020 | 2020 |
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Customer Experience | CRM |
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2018 | 2018 |
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Data Management Platform | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2015 | 2015 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2020 | 2020 |
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SanMar ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2015 | 2015 |
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SanMar Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Procurement | Procurement |
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2018 | 2018 |
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SanMar IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2013 | 2013 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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IT Decision Makers and Key Stakeholders at SanMar
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by SanMar Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from SanMar IT executives and key decision makers. This section highlights SanMar's latest recorded technology evaluations, including Oracle Cloud EPM for EPM on 2025-11-12. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the SanMar digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD SanMar Technographics
SanMar is a Retail organization based in United States,
with around 4000 employees and annual revenues of $1.00 billion.
SanMar operates a diverse technology stack with applications such as
Microsoft Dynamics 365 for Finance and Operations, ApplicantOne and Microsoft Power BI,
covering areas like ERP Financial, Applicant Tracking System and Analytics and BI.
SanMar has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft and ApplicantOne.
SanMar recently adopted applications including
Microsoft 365 in 2021, Adobe Audience Manager in 2021 and Salesforce Sales Cloud in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of SanMar’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates SanMar’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete SanMar technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.