List of Microsoft Power BI Customers
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Since 2010, our global team of researchers has been studying Microsoft Power BI customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Microsoft Power BI for Analytics and BI from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Microsoft Power BI for Analytics and BI include: Walmart, a United States based Retail organisation with 2100000 employees and revenues of $681.00 billion, Apple, a United States based Manufacturing organisation with 166000 employees and revenues of $416.16 billion, McKesson, a United States based Professional Services organisation with 45000 employees and revenues of $400.00 billion, The University of Texas System, a United States based Education organisation with 160000 employees and revenues of $377.00 billion, ExxonMobil, a United States based Oil, Gas and Chemicals organisation with 61000 employees and revenues of $339.25 billion and many others.
Contact us if you need a completed and verified list of companies using Microsoft Power BI, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the Analytics and BI software purchases.
The Microsoft Power BI customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of Analytics and BI software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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159 Solutions | Professional Services | 10 | $1M | United States | Microsoft | Microsoft Power BI | Analytics and BI | 2022 | n/a |
In 2022, 159 Solutions deployed Microsoft Power BI on its website. The deployment embeds Microsoft Power BI reports into public and client-facing pages, positioning Microsoft Power BI within the Analytics and BI category to provide interactive dashboards for reporting and client engagement.
The implementation scope is website-centric and supports business functions including analytics, client reporting, and sales enablement. Configuration details align with standard Analytics and BI practices, including report publishing, role-based access controls for internal and client viewers, and scheduled refreshes of underlying data sources to keep dashboards current. Governance was purposefully lightweight for the 10-person professional services firm, emphasizing streamlined publishing workflows and access management tied to the website content lifecycle.
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20th Century Fox | Media | 2300 | $400M | United States | Microsoft | Microsoft Power BI | Analytics and BI | 2015 | n/a |
In 2015, 20th Century Fox implemented Microsoft Power BI as the visualization and reporting layer within a targeted Analytics and BI program. The deployment was paired with a bespoke Project Tracker Database built using SQL, Access and VBA to automate project management workflows, an initiative that supported approximately 50 employees and conserved an explicit $30,000 by avoiding a third party purchase.
Implementation scope centered on Title Release Data Analysis and Visualization for digital distribution, and on Avail List Automation. Microsoft Power BI dashboards and KPI metrics were developed alongside Tableau, Excel and Microstrategy artifacts to analyze 10M+ row datasets, enabling consolidated reporting, interactive visualizations and business user self service for release planning and distribution analytics.
The technical architecture used a SQL database as the authoritative data store, Access and VBA for automation and data transformation, and Excel and MS Visio for process mapping and design documentation. Power BI served as the primary analytics consumption layer, consuming validated data extracts and published dashboards, while Tableau and Microstrategy outputs were maintained for parallel reporting use cases, creating a multi tool analytics topology.
Governance and operationalization included automation scripts, macros and process maps for BI reporting, data validation and data design, establishing repeatable workflows for data ingestion, quality checks and dashboard refresh cadence. Title Release visualizations supported commercial engagement with digital distribution clients including Google, Microsoft, Apple and Amazon, and the combined program explicitly documented the $30,000 direct cost avoidance as a realized outcome.
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2Source4 Bv | Professional Services | 9 | $1M | Netherlands | Microsoft | Microsoft Power BI | Analytics and BI | 2020 | n/a |
In 2020, 2Source4 Bv deployed Microsoft Power BI to deliver interactive analytics on its public website. Microsoft Power BI was used to publish embedded reports and dashboards that surface consulting metrics and client-facing visualizations, aligning with the Analytics and BI category. The deployment leverages the Power BI Service for cloud-hosted report authoring and web publishing, supporting scheduled dataset refresh and interactive visual exploration. Functional capabilities implemented include report and dashboard authoring, embedded publishing to a web presence, and role-aware report consumption.
Operational scope covered the full firm, with consultants, leadership and client engagement teams using embedded dashboards for client reporting and internal operational analytics. Governance was implemented inside Microsoft Power BI through workspace separation and role level access controls, with lightweight processes appropriate for a nine person professional services firm. This implementation links 2Source4 Bv Microsoft Power BI Analytics and BI to business functions including client reporting, performance monitoring and proposal support.
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3M | Manufacturing | 61500 | $24.6B | United States | Microsoft | Microsoft Power BI | Analytics and BI | 2015 | n/a |
In 2015, 3M deployed Microsoft Power BI to centralize reporting for Digital Marketing Operations, Insights & Analytics team and to enable pockets of power users across the enterprise. The initiative targeted Analytics and BI use cases, designing impactful dashboards with actionable analytics produced from one or more joined data sources and shared reporting artifacts for marketing analytics workloads.
Development work combined front end report development with advanced Power Query back end scripting to perform API-driven ingestion and complex data shaping. Implementation included creation of consolidated datasets, parameterized queries for repeatable data shaping, and semantic modeling with measures and calculated logic to support cross-source analytics within Microsoft Power BI.
Integrations were implemented using Power Query connectors and script-based calls to various third party data APIs, joining external feeds with internal marketing and engagement datasets to produce consolidated reporting layers. The architecture emphasized curated datasets and scheduled refresh pipelines to keep visuals current, with published Power BI artifacts consumed by the Insights & Analytics team and distributed to power users in other business functions.
Governance and rollout were driven by the Digital Marketing Operations, Insights & Analytics team, which established dataset curation, workspace permissioning, and a release cadence for reports to manage content quality and access. The implementation emphasized enablement for self service analytics through templates and support for pockets of advanced users while retaining centralized control over source connectivity and shared datasets within Microsoft Power BI.
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3M United Kingdom | Manufacturing | 1521 | $760M | United Kingdom | Microsoft | Microsoft Power BI | Analytics and BI | 2018 | n/a |
In 2018, 3M United Kingdom implemented Microsoft Power BI to establish a centralized Analytics and BI capability across its EMEA operations. The deployment was led from a Head of Data Intelligence role and delivered by a multinational IT data analytics team focused on sales, pricing, manufacturing and supply chain analytics, with a remit that covered UK and North Europe as well as broader EMEA stakeholders.
Microsoft Power BI was configured to provide self-service reporting, executive dashboards and operational scorecards, and to surface advanced analytical outputs derived from AI and machine learning models developed by the data team. Functional capabilities emphasized interactive visualizations, scheduled and ad hoc reporting, role based content distribution and integration points for model outputs, aligning Power BI as the primary BI consumption layer.
The implementation was integrated with a heterogeneous data environment including SAP Hana, Teradata, SQL Server, Snowflake, and cloud platforms Azure and AWS, alongside coexistence with WebI and Qliktech for specific reporting workloads. This produced a hybrid cloud analytics architecture that leveraged cloud data platforms and on prem data extracts, enabled after EMEA IT completed a migration from a large on premise data centre to major cloud providers.
Governance was centralized under the Head of Data Intelligence, with formalized provisioning and access workflows, and coordination with EMEA IT infrastructure for data pipelines and security. Operational rollout aligned analytics delivery with existing IT service initiatives such as offshoring and the establishment of a near shore services centre, embedding Microsoft Power BI into the enterprise reporting and decision support fabric without reference to a named prior platform.
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Healthcare | 10 | $1M | Norway | Microsoft | Microsoft Power BI | Analytics and BI | 2020 | n/a |
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Retail | 10 | $1M | United Kingdom | Microsoft | Microsoft Power BI | Analytics and BI | 2022 | n/a |
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Distribution | 20 | $22M | Sweden | Microsoft | Microsoft Power BI | Analytics and BI | 2020 | n/a |
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Professional Services | 12 | $1M | United Kingdom | Microsoft | Microsoft Power BI | Analytics and BI | 2022 | n/a |
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Retail | 138808 | $87.6B | United States | Microsoft | Microsoft Power BI | Analytics and BI | 2016 | n/a |
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Buyer Intent: Companies Evaluating Microsoft Power BI
- Politeknik Caltex Riau, a Indonesia based Education organization with 170 Employees
- Maynooth University, a Ireland based Education company with 821 Employees
- Ecc Shpe, a United States based Education organization with 10 Employees
Discover Software Buyers actively Evaluating Enterprise Applications
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