Whirlpool Digital Transformation Initiatives

About the Customer

The Whirlpool Corporation is an American multinational manufacturer and marketer of home appliances, headquartered in Benton Charter Township, Michigan, United States, near Benton Harbor, Michigan.

Scope and Challenges

One of the challenges Whirlpool face is the need to innovate faster. They believe G Suite is critical to helping us do that — to collapse geography and take the best of the global ideas and apply them locally. G Suite is a simple solution in many ways, but the features are actually very sophisticated, enabling them to surround their business processes with the right tools to connect people. It allows them to unleash the talent in the company, without a lot of IT support, which is very helpful. The move to G Suite isn’t just a change in IT strategy, it’s a shift in our company culture. Whirlpool needs to think, share, and move faster to bring our products to the marketplace.

They are becoming much more of a customer company in terms of how we think and act. Whirlpool wants to move to where the consumer is headed, not where they are today. This isn't always easy because They operate across so many locations internationally. Whirlpool believes that their future success depends on our ability to build strong relationships and share and work together across the team. They spend lots of time building trust and sharing, so they can stay true to our mission. They believe G Suite is helping us break down our geographical barriers and work together quickly, from anywhere—keeping them on track to help build what they call, "the winning workplace."

Additionally, Whirlpool Corporation transformed their Procurement Source-to-Pay Procurement and Supply Chain Cloud by selecting SAP Ariba Supply Chain Collaboration, an innovative and intelligent collaboration platform that enables companies to connect with partners and manage all of their direct materials procurement activities in one place.

Outcome and Implications

Whirlpool Corporation migrates its workloads to IBM Cloud and provides employees with new tools and capabilities to drive business.

Product leadership - great products and great brands create a desire in the marketplace. The challenge is being able to sustain the excellence at an increasingly rapid pace. We have global competition and our ability to innovate is critical. We need to focus on bringing products to market sooner and at the level of quality our customers expect. It’s also key for us to accelerate the process of collecting customer insights, so we can provide the best customer service at scale. Creating new ideas is critical to the success of our business in the coming years.


G Suite is a simple solution in many ways, but the features are actually very sophisticated, enabling us to surround our business processes with the right tools to connect people." - said Mike Heim, CIO at Whirlpool Corporation

2000 North M63 Benton Harbor
Michigan, 49022 , MI
United States
+1 269-923-5000
Industry Employees Revenue
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Enterprise Software & Cloud Applications Purchased by Whirlpool

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IT Decision Makers and Key Stakeholders at Whirlpool

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