Apps Purchases: 10+ Million Software Purchases

App purchases

Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?

Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.

Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.

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Logo Customer Industry Empl. Revenue Country Vendor Product Category When VAR/SI
Cathay Pacific Airways Ltd. Aerospace and Defense 550 $146M Australia Verint Systems Verint Digital Feedback (formerly known as OpinionLab) Customer Experience 2013 n/a
Cathay Pacific Airways Ltd. Aerospace and Defense 550 $146M Australia Optimizely Optimizely Intelligence Cloud Marketing Analytics 2014 n/a
Aerospace and Defense 550 $146M Australia Tealium Tealium IQ Tag Management Tag Management 2018 n/a
Aerospace and Defense 550 $146M Australia Salesforce Salesforce Marketing Cloud Marketing Automation 2020 n/a
Aerospace and Defense 550 $146M Australia Salesforce Salesforce Sales Cloud Sales Automation,CRM,Sales Engagement 2021 n/a
Aerospace and Defense 8000 $1.5B Canada Webtrends Webtrends Analytics Marketing Analytics 2011 n/a
Aerospace and Defense 8000 $1.5B Canada Salesforce Salesforce Pardot Marketing Automation 2016 n/a
Aerospace and Defense 8000 $1.5B Canada Crazy Egg Crazy Egg Marketing Analytics 2016 n/a
Aerospace and Defense 8000 $1.5B Canada Salesforce Salesforce Sales Cloud Sales Automation,CRM,Sales Engagement 2021 n/a
Aerospace and Defense 500 $100M United Kingdom Salesforce Salesforce Marketing Cloud Marketing Automation 2016 n/a
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