Apps Purchases: 10+ Million Software Purchases

App purchases

Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?

Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.

Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.

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Logo Customer Industry Empl. Revenue Country Vendor Product Category When VAR/SI
KPMG Professional Services 273424 $36.4B Netherlands Adobe Systems Adobe Marketing Cloud (ex Omniture) Marketing Automation 2011 n/a
KPMG Professional Services 273424 $36.4B Netherlands Salesforce Salesforce Sales Cloud Sales Automation,CRM,Sales Engagement 2021 n/a
Professional Services 273424 $36.4B Netherlands Oracle Oracle Marketing Cloud (Eloqua) Marketing Automation 2013 n/a
Professional Services 273424 $36.4B Netherlands Qualtrics Qualtrics Email Survey Marketing Automation 2019 n/a
Professional Services 273424 $36.4B Netherlands Microsoft Microsoft Dynamics 365 Marketing Marketing Automation 2023 n/a
Insurance 273053 $104.1B China Webtrends Webtrends Analytics Marketing Analytics 2016 n/a
Insurance 273053 $104.1B China Salesforce Salesforce Sales Cloud Sales Automation,CRM,Sales Engagement 2021 n/a
Insurance 273053 $104.1B China Criteo Criteo Commerce Media Platform Digital Advertising Platform 2022 n/a
Consumer Packaged Goods 273000 $105.0B Switzerland Oracle Oracle NetSuite CRM CRM 2000 n/a
Consumer Packaged Goods 273000 $105.0B Switzerland Adobe Systems Adobe Experience Cloud Customer Experience 2018 n/a
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