Apps Purchases: 10+ Million Software Purchases

App purchases

Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?

Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.

Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.

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Logo Customer Industry Empl. Revenue Country Vendor Product Category When VAR/SI
Ford Motor Company Automotive 171000 $185.0B United States Adobe Systems Adobe Analytics Cloud Marketing Analytics 2021 n/a
Ford Motor Company Automotive 171000 $185.0B United States Medallia Medallia Kampyle Customer Experience 2022 n/a
Automotive 171000 $185.0B United States Comarch Comarch Loyalty Management Customer Loyalty 2023 n/a
Communications 170000 $5.5B Russia Bitrix24 Bitrix24 CRM CRM 2021 n/a
Automotive 170000 $54.7B France SAP SAP Customer Data Cloud (ex Gigya) Customer Data Platform 2016 n/a
Automotive 170000 $54.7B France Contentsquare Contentsquare Customer Experience 2016 n/a
Automotive 170000 $54.7B France Kameleoon Kameleoon Marketing Analytics 2013 n/a
Government 170000 $53.7B United States Salesforce Salesforce Sales Cloud Sales Automation,CRM,Sales Engagement 2023 n/a
Government 170000 $53.7B United States Microsoft Xandr Invest (ex AppNexus DSP) Digital Advertising Platform 2015 n/a
Government 170000 $53.7B United States Dstillery Dstillery Audiences (exMedia6Degrees) Data Management Platform 2017 n/a
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