Apps Purchases: 10+ Million Software Purchases

Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?

Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.

Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.

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Logo	Customer	Industry	Empl.	Revenue	Country	Vendor	Product	Category	When	VAR/SI
	RTL Deutschland	Media	8000	$2.4B	Germany	video intelligence AG	vi By Outbrain	Content Management	2022	n/a
	RTL Deutschland	Media	8000	$2.4B	Germany	Microsoft	Microsoft 365	Collaboration	2022	n/a
Subscribe	Subscribe	Media	8000	$2.4B	Germany	Microsoft	Microsoft Entra ID (formerly Azure Active Directory)	Identity and Access Management (IAM)	2023	n/a
Subscribe	Subscribe	Media	8000	$2.4B	Germany	Amazon Web Services (AWS)	Amazon EC2	Application Hosting and Computing Services	2023	n/a
Subscribe	Subscribe	Media	8000	$2.4B	Germany	Magnite	Magnite (ex Rubicon Project)	Digital Advertising Platform	2014	n/a
Subscribe	Subscribe	Media	8000	$2.4B	Germany	Criteo	Criteo Commerce Media Platform	Digital Advertising Platform	2014	n/a
Subscribe	Subscribe	Media	8000	$2.4B	Germany	Adform	Adform	Digital Advertising Platform	2013	n/a
Subscribe	Subscribe	Media	8000	$2.4B	Germany	PubMatic	PubMatic	Digital Advertising Platform	2017	n/a
Subscribe	Subscribe	Media	8000	$2.4B	Germany	Index Exchange	Index Exchange	Digital Advertising Platform	2018	n/a
Subscribe	Subscribe	Media	8000	$2.4B	Germany	FreeWheel, A Comcast Company	FreeWheel Demandsuite	Agency Management	2022	n/a

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