Baylor University Athletics selects Lotame DMP for Data Management Platform

In 2015, Baylor University Athletics, a United States based Leisure and Hospitality organization with 200 employees and revenues of $111M selected Lotame DMP for Data Management Platform while displacing Legacy, and integrating with the existing systems being used.

Customer	Vendor	Old Product	New Product	Category	Market	Users	VAR/SI	When	Live
Baylor University Athletics	Lotame	Legacy	Lotame DMP	Data Management Platform	CRM	n/a	n/a	2015	2015

Discover the latest software purchases and digital transformation initiatives being undertaken by Baylor University Athletics and its business and technology executives by accessing the entire Baylor University Athletics and its business and technology executives by becoming a Premium Subscriber. On a continuous basis, our research team identifies and updates the on-prem and cloud applications that are being used by Baylor University Athletics employees from publicly available data (Press Releases, Customer References, Case Studies, Success Stories, Testimonials, RFP, RFI, etc.) as well as proprietary sources, and incorporate them into the customer profile.