Belfius Insurance selects IBM Omni-channel marketing (ex Unica) for Marketing Automation

In 2013, Belfius Insurance, a Belgium based Insurance organization with 1380 employees and revenues of $3.0B selected IBM Omni-channel marketing (ex Unica) for Marketing Automation while displacing Legacy, and integrating with the existing systems being used.

Customer	Vendor	Old Product	New Product	Category	Market	Users	VAR/SI	When	Live
Belfius Insurance	IBM	Legacy	IBM Omni-channel marketing (ex Unica)	Marketing Automation	CRM	n/a	n/a	2013	2013

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