Blue Cross Blue Shield of Connecticut selects Salesforce Marketing Cloud for Marketing Automation
In 2020, Blue Cross Blue Shield of Connecticut, a United States based Insurance organization with 1500 employees and revenues of $150M selected Salesforce Marketing Cloud for Marketing Automation while displacing Legacy, and integrating with the existing systems being used.
| Customer | Vendor | Old Product | New Product | Category | Market | Users | VAR/SI | When | Live | Blue Cross Blue Shield of Connecticut | Salesforce | Legacy | Salesforce Marketing Cloud | Marketing Automation | CRM | n/a | n/a | 2020 | 2020 |
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Discover the latest software purchases and digital transformation initiatives being undertaken by Blue Cross Blue Shield of Connecticut and its business and technology executives by accessing the entire Blue Cross Blue Shield of Connecticut and its business and technology executives by becoming a Premium Subscriber. On a continuous basis, our research team identifies and updates the on-prem and cloud applications that are being used by Blue Cross Blue Shield of Connecticut employees from publicly available data (Press Releases, Customer References, Case Studies, Success Stories, Testimonials, RFP, RFI, etc.) as well as proprietary sources, and incorporate them into the customer profile.
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